By
Yvonne Roberts
Submitted On January 31, 2013
The Electronic Press Kit or EPK has been around for some now, and
for an emerging artist to obtain an EPK seems totally out of reach,
either they are too costly, they simply don't where to get one and why
do I need one?
Whilst all serious artists and stars have had electronic press kits for a long time now, you don't need to be a super star to own one, nor do you need to think it is only for superstars, EPKs are accepted as standard whatever level you are at. Email your promo kit locally, nationally and globally to get on a tour, be in a festival, play at a gig or contact any industry professional, as quick as wink.
With the upsurge of social media artists can market themselves, communicate and connect with fans, grow their fan base, keep in touch with fans, make their music a reality to fans through videos, as well as being able sell or download their music online, in other words they are promoting and branding themselves online as well as trying to do business online. The keyword here is doing business online, whilst all artists are getting online are they using it to their best advantage?
Being part of a music company to receive emails from unsigned artists containing a whole barrage of online links to find out about the artist and their music e.g. soundcloud, YouTube links, social links or any other online links is very frustrating. This would be time consuming for any industry professional whether it is a potential gig organiser, booking agent, venue, festival organiser, label, manager or whoever in the music industry, to be flitting back and forth again to this email is out of the question, so these online links are ignored by the music industry professionals that unsigned artists are trying to catch the attention of, impress and to get a foot in the door with.
Historically, artists would simply send their traditional printed press kits via the general postal system to the key people they wanted to target and still exists today as a system of sending their music CV. However, for an unsigned artist it is very costly to update and to send to their printed press kit locally, nationally and even more so internationally in volume, so with this in mind an unsigned artist needs to have an extremely large budget to showcase their press kit and contact a variety of potential influential people, whatever level you are at. The music industry as with all industries has moved forward and the majority of music business is achieved online whether you are just starting out or verging on super stardom.
To get real, in order to achieve being noticed, doing business and the prospect of getting signed, the presentation of your music portfolio should be formulated onto an all in one expandable page, this is the way forward in grabbing the attention of these busy people. A good electronic press kit is the 21st century answer, sent by email with a one click link to an artists EPK, no matter how limited an artists portfolio maybe, whether you are just starting out or verging on super stardom it's the impact with the material that an artist has that could make that all important deal which matters, without spending more than a price of a cup of coffee per month, to be equipped with the right product to communicate and do business with booking agents, promoters, producers, gig organisers, festival organisers, event organisers, radio stations, venues, labels, managers or any music industry professional.
With the exponential rise of electronic mail for 24/7, international, quick, easy contact, as well as now being able to email on the move from a mobile phone, all industries and professions including the music industry rely on the electronic mailing system. Whilst the traditional postal mailing system still plays a part, communication by email is instant. The same goes for mobile phones and landline telephones. The more comprehensive the list of contact, communication systems and addresses you have the better it is for you.
So it makes sense to have an online press kit to send by email in a one click link, to add to your portfolio of cutting edge tools, another 21st century avenue of approaching industry professionals, as well as enhancing your image and branding. An artist needs to be able to provide all the options of submitting their professional CV to meet all up to date demands, having a traditional promo kit to send by post and an EPK press kit to send by email, you don't have to be a super star to own one. Always go for an EPK that is fully encrypted and totally secure and does not double up as a website, a website is your self promotional tool and business card and an EPK is your professional CV, which should be in a specialised format.
Whilst all serious artists and stars have had electronic press kits for a long time now, you don't need to be a super star to own one, nor do you need to think it is only for superstars, EPKs are accepted as standard whatever level you are at. Email your promo kit locally, nationally and globally to get on a tour, be in a festival, play at a gig or contact any industry professional, as quick as wink.
With the upsurge of social media artists can market themselves, communicate and connect with fans, grow their fan base, keep in touch with fans, make their music a reality to fans through videos, as well as being able sell or download their music online, in other words they are promoting and branding themselves online as well as trying to do business online. The keyword here is doing business online, whilst all artists are getting online are they using it to their best advantage?
Being part of a music company to receive emails from unsigned artists containing a whole barrage of online links to find out about the artist and their music e.g. soundcloud, YouTube links, social links or any other online links is very frustrating. This would be time consuming for any industry professional whether it is a potential gig organiser, booking agent, venue, festival organiser, label, manager or whoever in the music industry, to be flitting back and forth again to this email is out of the question, so these online links are ignored by the music industry professionals that unsigned artists are trying to catch the attention of, impress and to get a foot in the door with.
Historically, artists would simply send their traditional printed press kits via the general postal system to the key people they wanted to target and still exists today as a system of sending their music CV. However, for an unsigned artist it is very costly to update and to send to their printed press kit locally, nationally and even more so internationally in volume, so with this in mind an unsigned artist needs to have an extremely large budget to showcase their press kit and contact a variety of potential influential people, whatever level you are at. The music industry as with all industries has moved forward and the majority of music business is achieved online whether you are just starting out or verging on super stardom.
To get real, in order to achieve being noticed, doing business and the prospect of getting signed, the presentation of your music portfolio should be formulated onto an all in one expandable page, this is the way forward in grabbing the attention of these busy people. A good electronic press kit is the 21st century answer, sent by email with a one click link to an artists EPK, no matter how limited an artists portfolio maybe, whether you are just starting out or verging on super stardom it's the impact with the material that an artist has that could make that all important deal which matters, without spending more than a price of a cup of coffee per month, to be equipped with the right product to communicate and do business with booking agents, promoters, producers, gig organisers, festival organisers, event organisers, radio stations, venues, labels, managers or any music industry professional.
With the exponential rise of electronic mail for 24/7, international, quick, easy contact, as well as now being able to email on the move from a mobile phone, all industries and professions including the music industry rely on the electronic mailing system. Whilst the traditional postal mailing system still plays a part, communication by email is instant. The same goes for mobile phones and landline telephones. The more comprehensive the list of contact, communication systems and addresses you have the better it is for you.
So it makes sense to have an online press kit to send by email in a one click link, to add to your portfolio of cutting edge tools, another 21st century avenue of approaching industry professionals, as well as enhancing your image and branding. An artist needs to be able to provide all the options of submitting their professional CV to meet all up to date demands, having a traditional promo kit to send by post and an EPK press kit to send by email, you don't have to be a super star to own one. Always go for an EPK that is fully encrypted and totally secure and does not double up as a website, a website is your self promotional tool and business card and an EPK is your professional CV, which should be in a specialised format.
Yvonne Roberts has been developing websites, researching, writing
about valuable tools and resources for specific industries for many
years. The author researched that music artists needed an affordable EPK
to meet 21st century communication demands, that was fully encrypted,
totally secure, of worldwide industry standard accepted format and did
not double up as a website. An Electronic press kit that was formulated
onto one expandable page, was easily created, edited and maintained and
sent by email.
Visit [http://www.musiclaunchpad.co.uk/Artists/EPK] to see this all inclusive package of your own artists EPK, your own artists website and entry into opportunities, for the price of a cup of coffee per month.
Article Source:
http://EzineArticles.com/expert/Yvonne_Roberts/541956
Visit [http://www.musiclaunchpad.co.uk/Artists/EPK] to see this all inclusive package of your own artists EPK, your own artists website and entry into opportunities, for the price of a cup of coffee per month.
No comments:
Post a Comment