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Tuesday, 22 April 2014

Learn How Consumer Electronics Can Be Restored After Fire Damage

Consumer electronics are on the move as holiday shopping is in full swing. The consumer electronic industry is a multi trillion dollar business and consumer demand for the latest and greatest never wanes. Electronic appliances can range into the hundreds of thousands of dollars and are not easily replaced after accidents or household disasters. The days of simply disposing items that have been impacted by fires, floods or smoke damage are a distant memory as technology has evolved in the electronic restoration space.
Today, companies utilizing special equipment can restore to life electronics that have been submerged in water, submerged in a flood or exposed to smoke or soot damage. One of the most bizarre applications in repairing these types of electronics is companies often will re-submerge the electronic equipment into a special water based chemical bath to clean and dislodge the soot or soiled remnants. The special solutions work to dislodge the unwanted materials in a manner that does not further damage the electronics. Following the chemical bath, the electronic equipment is often placed into special drying chambers that are warmed to temperatures comparable to a low heated oven. It is amazing to believe that the electronic equipment is bathed and cooked and this allows it to potentially work again.
As a general rule of thumb, most electronic and media equipment can be salvaged after water damage if has not been left untreated for longer than 72 hours. Fire damage depends on the level of heat as well as the amount of soot that is now within the system. High levels of heat can melt plastic and electronic wiring which could cause the unit to become a total loss, but should be judged on a case by case basis. In rare cases, if you have a hard disk or media file that is imperative to be recovered, forensic restoration professionals have had success in extracting files and data.
The most important thing that you should do if you have media and electronic equipment that is exposed to a disaster situation is to try to avoid moving and handling the equipment as this has the potential to do further damage. Attempting to clean soot from electronics may lead to further damage. The use of inappropriate cleaning materials could hinder an expert from being able to restore your media back to life. The best approach if you have experienced an unexpected disaster is to contact a professional restoration firm and your property insurance company to overview your options.
You can utilize these resources to research more information on electronic restoration and recovering from fire or water damage in your home.
Article Source: http://EzineArticles.com/?expert=Oliver_Kyle

Creating Your Media Room

Home entertainment has become a major focus of family life. Modern home-based entertainment is electronic, stereophonic, high-fidelity surround sound and larger-than-life video. Choosing the home entertainment furniture used to hold the electronic equipment in this media room is critical in creating a functional and comfortable environment, and it's not as difficult as you might think!
Choosing Media Furniture to Match Your Décor
You need not be a world-class interior decorator to select entertainment furniture of a style appropriate to your present home décor. Trust your judgment coupled with a few common sense rules. If you have colonial or country décor, think about richly worked hardwood pieces. Consider cabinet styles that house not only the electronics, but provide nooks, niches, and shelves for displaying photographs and other family treasures. If you prefer a contemporary style, consider selecting streamlined pieces constructed of glass and chrome. This furniture is designed to be visually integrated with your electronic equipment and some are designed to gather several pieces of electronics equipment into a functional media unit. If you have a more eclectic sense of style, there are many transitional designs available to enable you to express your personal style.
Converting a Family Room to a Home Theater
Most families can redesign an existing room to create a comfortable, functional, and enjoyable home theater. The room need not be especially large, provided you make efficient use of the available space. Compact spaces can benefit from the use of a corner television stand which offers ample storage space for electronics, gaming systems and your DVD player to make use of that "dead zone" within your space.The audio and video equipment should be of good quality, and the seating should be placed in such a way where every guest can enjoy the experience without difficulty. Grace the area with a candle and a piece of artwork or figurine that sets the mood for relaxation. Selecting media furniture that is unique for your situation can turn your media room into the best family space in your home.
Learn more important factors to consider when choosing your corner television stand [http://www.tvroomstands.com/corner-tv-stands-make-use-of-small-spaces.html] by visiting TVRoomStands.com [http://www.tvroomstands.com/], a popular website specializing in entertainment furniture, TV mounting options and electronic components.
Article Source: http://EzineArticles.com/?expert=Deborah_B

Electronic Press Kits - Do it Yourself With This EBook

Expert Author Yvonne Perry
The Complete Guide to Writing a Press Kit That Gets Results by Allison Nazarian is a very useful eBook for anyone who needs an electronic press kit to introduce themselves or their products. This is especially needful for authors because we are always trying to get someone to write a book review, interview us on their radio show or podcast, or trying to get the media to run our press release.
What is an electronic or e-press kit? The author describes it as "a press release on steroids." A press kit (also known as a sales kit) answers the questions of the media/press as well as of your target market before they even thought to ask them. Presented electronically, it makes your story come to life. Companies will also find an online media kit useful. It give pertinent information such as a company bio, contact information, Q&A samples, interviews (both audio and written), facts sheet, and a one-pager.
The author of this eBook gives eight specific steps for putting together a digital professional media kit (also known as a press kit). While a digital press kit can be printed and used to send via regular snail mail, it can also be sent by email or uploaded to a blog or Web site. When a journalist finds a useful blog, they will automatically look to see if you have a media room. This is a page where more information about the author and the book can be found in one (or multiple) PDF.
A media kit should be formatted for a great first impression. This can be done in Word by using the advanced features. However, many people are not power users on this program so they may be limited in how well they can produce a nice-looking package without hiring a graphic designer. Writers in the Sky is able to write and format a professional-quality media kit
If you are looking for step-by-step, instantly implementable insight and expertise about e-press kits, this eBook is perfect! The author shares what she has learned over the past decade-and-a-half in a way that allows you to take it and run. There is no business or entrepreneur that would not benefit from a press kit. And with the Internet being what it is, you can write, compile and send easier (and cheaper!) than ever before. This step-by-step guide to writing and compiling your press kit easily, painlessly and skillfully is part of Part of the COPYWRITE U Copywriting Series and is available here.
If you simply do not have time to learn how to pull your electronic press kit together, you can always have Writers in the Sky Creative Writing Services help you. Either way, here's to your success.
Yvonne Perry is a freelance writer and the owner of Writers in the Sky Creative Writing Services (WITS). She and her team of ghostwriters are ready to assist you with writing and editing for books, Web text, business documents, resumes, bios, articles, and media releases. For more information about writing, networking, publishing, and book promotion, or to sign up for free email delivery of WITS newsletter, please visit www.writersinthesky.com. New subscribers receive a free eBook Tips for Freelance Writing.
Article Source: http://EzineArticles.com/?expert=Yvonne_Perry

Electronics Gadgets Selling Tutorial: 15+ Wee Devices That Will Make Your Store a Big Hit On The Net

What makes men different from other creation is their ability to use tools and gadgets to shed light upon a wide variety of jobs. The number and kinds of electronic gadgets that can be made can only be restricted by the imagination. This is the reason why such gadgets are a few of the most saleable items you can add to your store, if it is offline or internet-based, as folks are always looking for something new to add to their collection.
These devices are frequently small in sizes as folks who buy these items frequently go looking for portability and in a few cases the ability for concealment. Depending on the complexness of the electronics and the materials used to build the device, the prices of these electronic gadgets can go from as low as ten US or perhaps lower or it can go to couple of a hundred dollars. Unlike difficult devices such as cellular phone, many of these devices use faster electronic circuitries that are more easy to maintain and repair.
As an online retailer, you'll find selling these electronic gadgets a profitable venture. Their lower costs have always been an attraction among customers. People would probably make a purchase of these less expensive devices unlike other complicated and more costly electrical items which would give possible customers second thoughts in making purchases.
There is always a high demand for such devices for folk: To help them with their businesses, as a means for recreation a valuable addition to make lives worthwhile. Here are some sure fire gadgets that any online shops like you can add to your collection and make your internet store a major hit.
* Resonance Speaker
Unlike ordinary speakers that make use of diaphragms or cones to create sound, a resonance speaker uses a piezoelectric speaker to emit sound waves through any flat surface. Simply connect the resonance speaker to your PC or any multi media players, place it on any smooth surface like tables, and start listening to your favorite music like you've never did before. Depending on added features such as synchronized LED lights, resonance speakers can get from 24 to 44 US dollars.
* Recording / Spy Pen
Who'd have thought the spy pen seen only in the flicks can now be acquired online for as little as 26 to as high as fifty US dollars depending on the added features? These spy pens can make audio-video recordings through a digital camera as well as capture images and pictures of items or folks even without them suspecting of anything. It can be carried anywhere, placed in a bag, or worn with a pocket. It also has built in memory devices to store the images and footages for later retrieval and process. Oh and yes... These contraptions can write too.
* Telescope Digital Eyepiece
Telescope fans have always found new worlds of wonders seen through the lenses of their device. With a telescope digital eyepiece attached, fans can now store these photographs straight to their computers through a basic USB connection. These real time photographs are of high-spec that users can simply watch them straight from the monitor instead of squinting through the lenses. These devices can only fetch just over 50 greenbacks US.
* Microscope Digital Eyepiece
While telescopes provide breathtaking views of universes and stars, microscopes explores a different kind of world in a micro cosmic scale. Microscope digital eyepieces make it possible to record pictures or take footage of the minute world magnified through the lenses. Averaging a touch over 65 US, these devices provide ease and convenience of use that takes the strain off scientists and researchers who can now alternately watch high res pictures of the magnified items through a PC monitor.
* Digital Video memo Device
Help protect the environment and save the trees by doing away with the utilisation of paper and sticky notes and utilize a digital video memo device instead. Built with a video camera, mike, LCD screen and speakers, you can start recording messages as accurately as practicable which you can retrieve and use at a later point. Such devices can fetch as low as sixteen US dollars to as high as twenty-five US dollars a little price to pay to do your part in saving the environment.
* LED Ice Bucket / Drink Holder / Glass
Is your kitchen, bar or eaterie looking dreary and uninviting? Spice it up with a dazzling range of lights coming from your LED ice buckets, drink holders and drinking glasses. Colours change to spotlight the moods of the place and functional enough to keep your wine, lager or soda cold. For slightly less than twenty US bucks, you may have wonderful looking but functional widgets with fixed or revolving colours that would surely bring delight to anybody dining or drinking.
* Mini Speaker
One of the great pleasures people have is to enjoy a chilled day outside, on the beach, driving a car or spending a day with friends, it is far more delightful if you could share your favorite music with your buddies and you can do it with these wonderful mini speakers. You can hook these speakers with any audio or multi-media device such as mp3 players, notebooks, netbooks, tablets or any other device with a 3.5Mm audio output.
* USB Flashdrive Lighters / Drinking Flasks
Picture this: You're having a great time with friends viewing stills on somebody's PC and everybody was asked to download their own copies. Surprise them all by whipping out a drinking flask or a lighter with an in-built 8MB flashdrive. These lighters are built with real cast metal bodies in whatever finish you would like it to be. Averaging at least thirty six US dollars, these devices look like classic lighters in each way and functions effectively too.
* Film Scanner
Many people still have great photographs and memories caught in 35mm negatives, slides or film and would wish to convert them all to digital photos. You needn't undergo a pricey process as you may use this 76 US greenbacks stand alone film scanner to convert your old photographs to digital files. You can store them later on CDs, DVDs, flash drives and other media or you can view them at once on an LCD wide-screen which you can at once hook up to your contraption.
* Keychain Breathalizer
Worrying too much if you or your friend is legally permitted to drive excellent after partying? Keep safe by employing a keychain breathalizer that utilises an advanced semiconductor oxide alcohol sensor that may tell if you had too much to drink. For as little as 5 US bucks, you may have this care safety device to be that angel on your shoulder everywhere you go.
* Audio Listening Device
Priced anywhere between 26 to forty eight US greenbacks, you may have this spy contraption with GSM capabilities to let you listen and record sounds and conversations which can be great tools for security and surveillance applications. A few of these devices feature two-way communication permitting you to connect with the device through your cell phone so that you can listen in to these talks. Just be absolutely certain you or your prospective clients know the rules and regulations in your country or area with regards to the sale and usage of audio listening and recording devices.
* Video Glasses
Folk who want to watch multi media files anywhere they go can do it using these revolutionary video glasses that may produce a 40-inch virtual theatre screen. With costs starting from forty eight to 138 US dollars, these glasses alter in the video resolutions of the camera, memory and video formats. You can connect these devices with any portable multi media players and you can watch your fave videos or movies wherever you go.
* LED Watch
Bored with your uninteresting timepieces? Then change to these exciting LED watches that can display the time in an exceedingly colorful and trendy way. Look like you've just jump right from a hi-tech science Fiction film with these wonderful bands that shows the time in varying lights and patterns coming from multiple LED lights.
* Handheld Scanner
For costs starting from fifty five to 77 US dollars DIY vehicle engineers and car buffs would find these hand-held scanners a great tool to have a live engine info stream that can give average car owners a precise diagnosis of simple to complex vehicle engine Problems.
* Key Finder
Always forgetting where you put your keys? For as little as 8 to as high as thirty six US greenbacks, you may have a high-tech solution by making use of a key finder. With a single push of your mouse, the key finder will help you look for your keys inside a twenty-five meter radius and even though your keys are hidden underneath a heavy pile of clothing or left inside a drawer or a cupboard.
* Wrist Band Battery
With all of these widgets at your disposal, you would not would like them to run right out of juice at the most unseemly time, would you? Then a wrist band battery can be the perfect device to have at your armoury as this device can provide backup power or an emergency power supply for a number of hand-held devices and electronic gadgets.
Each month manufacturers are coming out with new gizmos and devices that may be used for a wide variety of household, business or private applications. As a retailer of electronic gadgets, it 'd be best to keep yourself updated with all of these latest products and feature the best ones that certainly would make your internet store a top hit.
Find all of the cool electronics gadgets online right now! Click on chinavasion.com or paste this url address into your browser: http://www.chinavasion.com/index.php/cName/electronic-gadgets/
Article Source: http://EzineArticles.com/?expert=Rose_Li

Laptop Safes, and How to Distinguish Between Them and the Media Safe and Data Safe

In today's fast-paced world of mobile offices and world-travel being increasingly the norm, many are turning discovering a bit too late the benefits of owning devices such as laptop safes, which can classify as either a media safe or data safe. Typical customers of these types of portable strong boxes are usually people who have suffered loss of property either by direct theft or otherwise by fire or other catastrophe. So, what are these safes, anyway?
Simply, a laptop safe is a safe designed to hold a laptop computer, or other valuables, and is usually portable. Media safes are safes that are designed to house various media, such as important documents or even money, and a data safe is specifically designed to be (usually) fireproof, keeping the digital contents (jump drives and other USB devices, as well as CD-ROMs and the like) safe from the heat in case of fire. These safes are fireproof to a certain degree, and the all are usually pretty mobile. Hotels will offer the use of laptop safes to their customers, though these models aren't typically mobile.
Some models are designed to be attached to a desk top or they're made to be attached to a drawer; as stated, many are portable. Many laptop computers these days are designed to be strapped to an immobile object, such as your vehicle or desk, but having a laptop safe is the better bet if security is a top priority. Other models may be attached to an attaché case, leaving room to spare for some other documents as well.
Who Needs Laptop Safes? What are the Benefits?
The usual clientele of laptop strongboxes are businesspeople, entrepreneurs and others who need mobility and protection of their laptop computers. If this doesn't describe you, don't worry - many people are discovering the need to keep their computers and other valuables protected. Unfortunately, many discover these benefits only after a burglary or fire, or other such tragic event. Some store their firearms in these safes, though there are safes designed for that purpose. It's typical to find jewelry and other important possessions - such as pictures, heirlooms, important documents - stored away in a media safe or in laptop safes.
Basically, anyone who's on the go or wants a lightweight safe for their valuables and/or laptop computer will want one of these safes.
The benefits are many to owning laptop safes, a media safe or data safe. First of all, you can rest assured that your laptop will be safe, no matter your current location. Some safes even come equipped with an alarm feature that will go off when the user is out of the pre-set range. This is great for travelers especially. Another benefit is that you can be sure that nobody has access to your important files and your computer if you keep your belongings tucked away. Again, this falls under the "peace of mind" category, but that's the number one reason for buying these safes to begin with.
Another benefit is the portability factor, since in-home safes or stand-alone safes are not usually designed (with very few exceptions to the rule) to be mobile. If you move around a lot, or plan on traveling, or simply want a level of security without buying "more safe" than you currently need, then buying a smaller safe to suit your immediate needs can be a real money-saver or stop-gap until you make the bigger investment.
Media Safes
What distinguishes the media safe from the afore-mentioned laptop safes are two qualities. First, the media safes can be the portable variety, though not always. Many media strongboxes are designed as floor or wall safes, or designed as chests, so their portability depends on their size and your overall need.
Another factor that distinguishes these safe varieties is that these safes are designed with a lower fire rating than laptop varieties. Typically, the UL rating (Underwriter's Laboratory) for fire-resistance on laptop strongboxes as well as the data safe are around 125 degrees Fahrenheit, because the electronics and electronic data storage devices they're designed to protect are sensitive to temperatures greater than 125 degrees. Media security boxes are designed with paper products in mind, so their burn rating is typically around 350 degrees, so the paper doesn't spontaneously combust.
Knowing that information, it's important to be familiar with the UL system of fire ratings, and assess what your needs are before you purchase a safe for your use. It depends on what you plan on storing in them. And of course, you can always buy media strongboxes with a better UL fire rating, the 350 mark is an upper limit if you will.
As alluded to, these types of safes (media) can come in many configurations and sizes. Their portability depends on their size, obviously, so not all are laptop-sized. Typically, these are purchased for commercial use, though there are plenty of choices for home owners and home-based businesses. These safes are usually well-protected, offering explosion protection, fire protection and many anti-theft features (including size!).
Disambiguation of terms:
Many distributors and manufacturers of these types of safe often inter-mingle them with laptop safes, depending on their size, and also commonly with the data safe. The reason being, that data can be stored in various media. For example, you can store your tax data on portable jump drives or an external hard drive, or you can use the more traditional hanging file system.
Either way, the terms are often inter-changeable, but for the purposes of this article, the distinction is that a "media safe" stores paper products, and is not rated as well as a "data safe," which is specifically designed to store electronic storage media that is more heat-sensitive. Add to the pot the idea of laptop safes - which for our purposes are portable "data safes," and you can see that the potential for confusion is pretty evident.
Data Safes
Much has been said to this point regarding this type of strongbox. Like the laptop safes mentioned earlier, these safes are designed with technology in mind. Most business is performed electronically, with various storage media being employed. There are various types of external hard drives and jump drives, or "thumb drives" as some call them, as well as SD cards, CD-ROMs and the like.
These devices store copious amounts of data, usually integral to the business at least for record-keeping purposes. Losing this data for many businesses could be crippling, and it doesn't take much heat, water or mechanical influences (e.g. a scratched CD-ROM) to accomplish that. Additionally, industrial espionage often targets this data-dense family of storage media, so the need for protection is obvious. Not only are businesses affected, but personal, home-use data - such as old pictures, family videos on tapes or DVDs and the like - are often affected by burglary and catastrophe.
Many have discovered, both personally as well as in the business world, the need for data backups in case of a computer crash or other failure, such as malware. Again, the end result has been an evolution in protection, and has resulted in a specific kind of media safe designed for the purpose.
Another type of damage is water damage, which is addressed by the construction of these data strongboxes. These safes lock out the moisture, and de-humidifiers can be included in some models as an up charge, or a separate de-humidifier can be purchased for this reason.
To protect your files from the ravaging damage of potential fire, the UL rating ought to indicate an internal temperature limit of about 125 degrees Fahrenheit or lower, as mentioned earlier. For this key reason, if you plan on using a current, non-data safe to store this crucial media in, you're asking for trouble. Normal safes simply don't compare to the fire rating of these data-protecting safes, as they offer a fire rating that's designed for paper products, which can withstand temperatures of 350 degrees before becoming damaged.
Since data stored for use in electronic devices are prone to moisture damage, it made sense to design these safes to guard against moisture. The fact that you may not live anywhere near a cloudy sky or body of water is meaningless if you consider the fact that firemen use water to douse flames. Water damaged electronics and data storage media may be just as ineffective as if they were burned, so be sure the water-resistance is a key feature of your media and data safes. You also want to ensure the water protection is maintained as the door is opened and closed. Don't leave the safe open for ease of access, as you may inadvertently leave the contents open to disaster.
In addition to the more dramatic causes for water damage, humidity is also a factor to consider. Moisture adds to static electricity, which may affect the integrity of your electronic storage media. Besides this, the moisture in the air may also damage your devices. The humidity in the safe should never reach beyond 85%, but that's a standard feature of data safes.
As you can see, there are various safes available to suit your needs, and knowing the difference between the benefits of each will help you make a better buying decision.
Devon Knight is the author of the [http://www.bulletproofshield.com/safes] blog and provides in depth details on choosing the best laptop safes and media safe [http://www.bulletproofshield.com/safes], check out the blog for reviews and money saving coupons
Article Source: http://EzineArticles.com/?expert=Devon_Knight

Planning a Residential Media System

You're building a new home or you are the contractor providing the media/data communications/voice communications system. You may have a floor plan to work from or simply a list of what the client requires in each room of the house. In either case, you need to design a system that is future-proof, reasonably priced and easy to operate. Is this an unrealistic expectation?
Media systems vary in sophistication. In new home constructions, the media system may consist only of the cabling infrastructure routed from rooms to a central location within the home. The homeowner selects a service contractor to complete the cable terminations and install equipment. More commonly, the media system is a completed product where the general contract and/or the homeowner are active in the development of the project.
Media systems are not limited to new home construction. Existing homes are being upgraded with remodeling and this often includes the addition of a media system. Though somewhat more challenging to implement, constructing media system in existing homes follow the same general considerations as media systems constructed in new homes.
There are many media system product lines on the market. Nearly all of them are based on the premise that one runs as many wires as desired to a central location where a box or set of boxes house electronic communications equipment. The central boxes also permit orderly termination of cables and a convenient location for system testing. While the philosophy of installing as many types of wire as possible to address all potential future needs is prudent, it also results in a lot of unused cabling for most homes and unnecessarily increases the cost of implementing the media system.
A Practical Configuration
Review your own design requirements. Is there really a need for LAN, two coaxial cables, and a multi-line telephone at every media outlet location in the home? Some homes even have LAN jacks in the bathrooms - perhaps a little extreme? On the other hand, the kitchen may be an important location for checking daily email messages and monitoring security cameras. A network connection in the kitchen may be a vital component in some media system designs.
Time has changed the role of information in people's lives. In the 1980s, a television jack and telephone jack in bedrooms, the living room and family room represented the most advanced residential cabling configuration. Today wireless telephones outnumber wired telephones in most residences thereby requiring fewer wired telephone jacks - perhaps. Yet local area network (LAN) jacks for computers generally outnumber telephone jacks in new construction. The proliferation of the Internet has altered the role of the telephone and the computer.
Television has certainly changed and is in the process of making its greatest technological transition since the advent of color television broadcasting. HDTV and many forms of digital television involve satellite service, cable television and the ever trusty rooftop antenna (or attic installed antenna) coexist as multiple services many customers enjoy. A single coaxial cable routed to each bedroom may be insufficient. However for media viewing rooms or the main location for the home entertainment center, several or more coaxial cables are required to support a variety of media services.
Make a list of the communication and media requirements of each room in the home. Locate a central location, or a location as near-central as practical for the installation of the media panel or media panels. All communications cabling in the residence will originate from this location. Take note of the electrical power available at the proposed media panel location. Is there ventilation in this space? The media panel may be installed within the wall of the space. However the increasing effort to consolidate sophisticated electronic communications equipment within the panel has prompted the need to consider surface mount installation to allow improved cooling.
Addressing Future Cabling Needs
Coaxial cable has certainly proved its longevity in the past 40 years since its introduction to the consumer electronics market. It is being constructed better with higher frequency response than older cables but the basic premise of coaxial cable as a superior transport of high frequencies signals remains unchanged. Likewise Category 5 cable evolved into 5E with improvements in its construction. Advances in PC networking and higher bandwidth Internet services available to the consumer will certainly push development of higher transmission rates surpassing the performance of today's LAN cabling.
So, how long before the cabling infrastructure in today's media system construction becomes obsolete?
Not sure? Consider that the first consumer coaxial cable introduced in the late 1960s was RG-59 with solid polyethylene, to RG-59 with cellular foam polyethylene in the late 1970s to RG-6 foam in the 1980s to RG-6 quad shielded of the 1990s to the RG-6 quad shielded, 2.5 GHz cable of today. Five generations of coaxial cable in 40 years with two generations maturing in just the last 10 years. The need for higher frequency response encouraged manufacturers to produce more advanced cables to be compliant with wider bandwidth communications systems - especially with the rapid pace of technological development in the last few years.
Anticipate the change in technology by designing an easy way to upgrade cable installations in the media system. You cannot predict what types of cables will be required in future electronic communications but you can prepare for making modifications.
You can install electrical boxes and conduits stubbed through the floor where access is possible after building construction is completed. You may not need to install electrical boxes at all media outlet locations but specific locations where future cabling changes are likely, conduit raceways save considerable expense when upgrades are made. Many newer homes have insulation within interior walls for sound retention between rooms making it very difficult to "fish" cables through walls after construction. Furthermore, holes drilled at the wall plate (as in the basement for example) must be sealed with fire stop after the cables are installed. You cannot depend upon drilling an oversized hole being available for routing future cabling. Most local building codes require fire stop around cable penetrations and building inspections cite unsealed wall openings.
Cable raceway conduits are generally accepted in local building codes provided cables are installed and the ends of the conduit are sealed. Seals can be temporarily removed later for the routing of future cables. It may not be necessary to install conduit from every media outlet in the home to either the attic or basement but if done, you will have option to make cable changes at any time. In two story home construction for example, a large diameter conduit, 2 ½" could be installed from the media panel (first floor or basement) to the second floor attic. Fire stop would be required at each end of the conduit following the installation of cables but future cable changes are easily facilitated.
The installation of cable conduits and a good understanding of what will be required by the homeowner are part of planning a well designed residential media system. Rather than trying to anticipate every communications need, present and future, plan a system that allows for easy cabling modifications as technology changes.
Avery works for TS Electronic. TS Electronic provides solutions for Residential Structured Wiring and offers a wide selection of Leviton products.
Article Source: http://EzineArticles.com/?expert=Avery_Miller

Sunday, 20 April 2014

Electronic Backups for the SMB - Tape Is So Passe

Expert Author Bryan Ramona
When I graduated from high school, I was all about new technology. So when I took the modest pile of cash I received as a graduation gift and spent it on a new stereo system for my car, I just had to have the latest and greatest 8-track player! Ah, the wonderful year of 1976. Though the 8-track player was the hottest new technology, it was outdated before it was even installed. During that time, tape was being used in numerous capacities from the 8-track player in my car to the huge data backs of inches-wide tape media reels in data centers, all churning away with no awareness that their usefulness was soon to be challenged. Before long, the memory chip revolution started the downward spiral of tape media, because the inherent disadvantages of digital tape drives and media became more pointed and cause for concern in the overall effort to maintain data security and reliable archiving. Some of the biggest reasons that tape was being replaced by digital backup options was due to degradation of the media, misplacement or theft of the tapes, costs for maintenance and replacement, long backup and restore times, and less reliable performance.
The first big problem is data degradation. Over time, both magnetic and even optical media begin to lose their ability to record error-free data. Many vendors who sell tape advertise average lifetimes of years and hundreds of rewrites. Unfortunately, the actual lifetimes of these media are often less than a year. Here are a couple of important facts as to why that's true.
1. Tapes and external hard drives are vulnerable to environmental damage such as heat, sunlight, humidity, liquid, and dust as well as the potential for human mishandling like scratching, bending, and dropping.
2. Magnetic backup media can also be damaged by electromagnetic fields emitted by televisions, monitors, speakers, or other electronic devices.
A second consideration is the potential for loss or theft of tape media. In my years of experience, I have seen some business practices that would leave you horrified! I've seen secretaries store the backup tapes next to their phone at the front desk, managers place tapes in the trunk of their car, and shipping services misplace whole loads of tapes (i.e. the 2005 Citigroup/UPS tape loss). It's way too easy for something so small to be misplaced or worse tucked into someone's laptop case and absconded.
The third point to consider is the cost to maintain and or replace tapes. A smart organization rotates several tapes throughout a planned cycle. However, the safe usage life of digital data tape media is only about 6-9 months. Thus, there has to be a budget in place for the purchase of the same number of tapes as are currently in the arsenal and more if you are taking some out for archiving and long-term storage. With the cost of a 1.5 TB LTO-5 being around $50, you have to think about the number of tapes you need to perform satisfactory backups, both full and incremental. If you complete a full backup once a week and incremental backups on other days, most SMBs probably should have 8-10 tapes on hand as well as a few spares. That equates to $400-$500 per year and is doubled considering replacement of old worn out media. Remember, that cost is for a business with a small data footprint. What if the organization is facing hundreds of terabytes? With EMR requirements for the medical community, or large graphics and CAD files in engineering, architecture, and manufacturing that reality is not far-fetched.
With a good grasp of the actual cost of tape backup, the next concern is the lengthy times it takes to actually perform he backup. With many companies, the throughput from the network stores to the tape media is inexorably slow. Some of my conversations with SMB organizations have uncovered situations where a single backup has taken upwards of 17+ hours to complete! Do you want to sit and babysit your backup on a weekly basis to make sure it's failure free? Relatedly, what about the likelihood that when you absolutely need the backup to be restored that it will actually work? Unreliable performance and corruption is, unfortunately, synonymous with tape backups. I remember one customer I worked with that bemoaned a recent tape restore failure. When they desperately needed the data from a daily backup tape, upon insertion, they found that the tape head cleaner cartridge had inadvertently been inserted into the backup rotation instead of a blank tape. Murphy's law, right? Not to mention I have seen statistics that point to a 30% to 50% chance that any tape backup (on regular media) will not remount or restore properly. This brightly illuminates the need for a periodic test restore from backups to assure their viability.
In today's digital age, data loss and corruption is a worry to not only businesses but also to the customers who do business with them. The Online Trust Alliance speaks about the erosion of customer loyalty and the damage to your reputation as a result of data loss or corruption on their website. According to the OTA, "In the past 5 years, it is estimated over 543 million records containing sensitive personal information have been compromised due to breaches." (Online Trust Alliance, 2012) This sounds like a staggering number, though with the magnitude of personal and business information inputted online, it may be only less than one percent of all data records in cyberspace. OTA also states, "According to the 2010 Cost of Data Breach Report published by the Ponemon Institute, data breach incidents cost U.S. companies $318 per compromised customer record with an average cost per-incident of $7.2 million." (Online Trust Alliance, 2012) Not quite convinced? In 2003 David M. Smith, an economics professor at California's Pepperdine University, calculated the "annual data losses to PCs cost US businesses $18.2 billion." (Smith, 2003) This figure was determined almost 10 years ago, so imagine what the numbers actually look like today with the explosion of various devices and storage media.
So now that I have the tape community ready to string me up in effigy, let me add more fuel to the fire. The technology for electronic backup methods has so far outpaced that of tape, and the options for deployment of an electronic backup scheme will fit almost any scenario. All of the negatives a tape-based backup plan can suffer from is addressed and enhanced by electronic backups.
A relatively new feature in the electronic backup world is deduplication, and by definition it's a method for compressing data by storing only changes to the original data. For example, when a document is created it's stored as a regular complete file. When changes are made deduplication stores only the data that has been modified in a subsequent file with indexes to the original. For files, a single copy of a file is backed up even though it may be pointed to by many different documents. An easy example is having the same document attached to several different email messages. With deduplication, all subsequent messages after the first are changed to link to the original attachment rather than duplicating it each time. Another benefit of electronic backups is encryption. In most instances, tape scenarios don't include encryption which exposes a greater risk for loss should tapes end up in less than trustworthy hands. Encryption should occur at every step during the backup process.
That being said, what kind of electronic backup solutions are available? There are several ways to operate an electronic backup plan; on-site, off-site, or a hybrid of both. The ideal configuration all depends on the preferences of the individual entity deploying it. An organization that would prefer to have everything on-site so they can keep an eye on it would deploy an on-site appliance that backs up data at network speeds much faster than tape. Going the on-site only route leaves out an important facet of the backup plan; having off-site storage in case of a disaster. In those instances where the requirement exists for there to be an appliance on-site for quicker recovery, some have opted for a redundant backup of data off-site over a secure Internet connection to a second facility and appliance, or a third-party cloud storage provider. In extreme cases, I have seen hybrid solutions that include on-site, off-site to an owned facility appliance or private cloud, and off-site to a third-party provider. This hybrid approach gives the best of both worlds for most organizations with varying tolerance for risk. Still other entities may opt for a purely cloud-based backup scenario. As with the hybrid deployment, the remote repository can be a company-controlled facility with an appliance functioning in this remote data center. It could also be totally third-party with no appliance or server needed to build, deploy, or maintain. This is a really good option for very small businesses that don't need to maintain a server room or data center, and choose to consume as needed. Some of these organizations have migrated all of their IT assets to providers such as Microsoft with Office 365 that have a storage/DR option built in. Others rely on trusted third-party providers like Mozy or Carbonite, or contracting with local IT service providers who are steadily adding hosted applications like electronic backup options.
There are plenty of options for hardware and software to accomplish this. Manufacturers like SonicWALL, Barracuda Networks, EMC, Dell, HP, Zmanda, Drobo and dozens of others are in this space. Several of these companies, especially Barracuda and SonicWALL, have an off-site backup option for added protection. There are other companies that are purely in the cloud backup space, such as Mozy, Carbonite, NovaStor, and IDrive. It's really just a matter of due diligence and choosing the option that makes the best financial sense for your organization as well as feeling secure.
The funny thing is there are still thousands of organizations worldwide that are relying on the stability and viability of this outdated technology. In doing so, they are putting their critical data and their reputation at risk. Even using tape as only a partial component in the backing up or disaster recovery process or as an archival measure like disk-to-disk-to-tape can introduce potential hazards.
It's time tape drives and old media to rest. They have served you well, just like that old Sony Walkman you used to jog with, but it's time to get with the program, enter the new millennium, and make digital electronic backups the standard by which you protect your critical assets. In the process, you just might find it saves you time and money as well, and how many of us would walk away from those?
Works Cited
Online Trust Alliance. (2012, January 25). Privacy & Data Loss Incident Readiness Planning Guide. Retrieved September 25, 2012, from Online Trust Alliance: https://www.otalliance.org/resources/Incident.html
Smith, P. D. (2003). The Cost of Data Loss. Retrieved October 2, 2012, from Graziadio Business Review: http://gbr.pepperdine.edu/2010/08/the-cost-of-lost-data/
SecurElement delivers a comprehensive blend of essential hardware, software, technical personnel, support and maintenance through the innovative Managed Environment program. Offering unparalleled value at a controlled cost, businesses of any size are able to leverage leading-edge technologies and services that maximize productivity, drive bottom line success and solve critical business issues.
For more information regarding SecurElement solutions, interested parties can contact the sales department at 484.323.1629 or via email at sales@securelement.com.
Article Source: http://EzineArticles.com/?expert=Bryan_Ramona

How Media Training Can Help You With Business Marketing Communication

Expert Author Dave Griffiths
"We journalists make it a point to know very little about an extremely wide variety of topics; this is how we stay objective." ~Dave Barry, columnist
Dave touches on the truth about the width and comparative depth of what many journalists do for a living. It all depends on what you cover and how long you cover it. Many reporters, such as wire service or newspaper scribes, are generalists, writing about everything from crime to local politics, which in many communities and states (Illinois comes to mind) isn't that big a reach.
Others specialize. For 11 years I covered the Pentagon for three publications, including Business Week magazine, and in that time I learned more about weapons, arms control treaties, foreign military sales, budget politics and arcane R&D matters than I imagined possible. (Breaking all that insidey stuff down for a lay business readership was the best on-the-job writing training I ever encountered.)
What's in it for you? Consider: In both approaches, reporters need your help. By "you," I mean anyone with expertise in the topics that journalists cover. No reporter can survive and prosper without sources. Even the rawest cubs know they must have authoritative quotes to back up both sides of any story dealing with conflict -- political, financial, zoning, criminal prosecution, hostile takeovers, executive compensation, you name it. Controversy puts their stories on the front page, but only if they can find pithy quotes and attach a name to them.
Where you come in is that you offer your assistance to journalists, whether the business writer in your local daily or regional business periodical, or a byline name you see in one of those niche publications that are prospering as part of the so-called "trade press" (I've seen everything from thick magazines that cover the HVAC industry to a pricey newsletter called "Green Markets" that covers fertilizers, also known as S___ Weekly).
And don't forget the electronic media. If you've watched any of the cable shouters recently, you know they've got three or four "talking heads" sharing the screen at any given time. That could be you, particularly on local commercial television or public broadcast outlets.
If you've got a marketing business, you might have some valuable insights on political campaigns. If you're a management consultant, you could be worth quoting on the current rash of layoffs or the productivity gains that are sure to be stressed when we come out of this recession. If you're in the HR business, you might have something to say about resumes, job interview tips and employee training. If you're at a nonprofit, you could talk about fundraising challenges and the scramble for public funding as the Obama Administration sorts out its priorities.
Just remember: Context is everything. Take time to explain any background that would help the reporter use your quotes judiciously. If relevant, have some statistics at hand.
How do you make contact with journalists? If an article catches your attention, call or email the reporter and tell her you enjoyed the piece (flattery can work wonders), and add a morsel or two about your take on the matter and where you think things are heading. Finish up by inviting her to call if she has any questions. She might even weave your quotes into a follow-up story that appears the next day or week.
But be careful. Don't look too self-serving, too eager to promote your own cause or company. Be the expert. Think about your message before you make the initial contact.
Believe me. It will work. Reporters get tired of quoting academics and think tank weenies (we used to call them "navel gazers). Businesspeople and nonprofit advocates and professional bureaucrats from the real world look much better in a well-balanced story. You've been there. You've had to make payroll. You've been bruised a few times in a public policy fight. You've had to live with ever-tightening budgets.
Meanwhile, you've made the overworked reporter's job easier at a time when news organizations are slashing jobs, and at the same time your name and your organization are out there, a prime example of effective marketing communications. It's called free publicity.
Please visit my website at http://www.davegriffithscommunications.com, where you'll find that I've worked with a variety of government, nonprofit and private-sector clients on business communication skills -- from effective writing to presentation skills to media training.
I travel widely to do writing skills training and media and presentation skills training for clients ranging from the U.S. Coast Guard to the Red Cross to the Department of Homeland Security to the Veterans Administration to the National Nuclear Security Administration to Navy SEALs to senior executives at a variety of federal agencies to businesses that need help with technical writing and written sales proposals.
Article Source: http://EzineArticles.com/?expert=Dave_Griffiths

Friday, 18 April 2014

Now's The Time To Get Christmas Media Coverage

Expert Author Harry Hoover
Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. So, Christmas is the time to get ink for your product.
For many of these opportunities you need to be thinking at least six months out so that your product or service finds its way into the special sections. Magazines like Better Homes have long lead times, while newspapers have deadlines a few weeks from the holiday. Don't forget trade magazines that reach your customers. Electronic media typically will work closer to the actual holiday date. Another avenue to consider is syndicated columnists, who also have shorter lead times.
A great way to get coverage is to suggest an overarching story idea into which your product or service fits. Think about the users as well as the use for your offering, and think about the publication.
Let's take some of my clients for example. Charleston Cookies might be positioned as part of a story in Southern Living about Gifts of the South, or Gifts For Southerners Who Moved North. Bank of Commerce stock, which is now on sale, could be part of a story on Kids' Gifts That Keep On Giving. Ty Boyd's Executive Speaking Institute might be part of a story on the Gift Of Learning.
A pet store might publicize Warm and Fuzzy Gifts. Your product might fit into Gifts for Teens, Gifts for Executives, Gifts For Chilling Out, Gifts For Those Who Have Everything: you get the idea.
Now, here is what you should send to the media. Send a pitch letter, or email, that explains how the gift fits into their editorial needs and with their readers or viewers. A one-page release and product photos also should be sent. If you send via email, do not attach a bunch of photos. Find out how the editor prefers to receive them and follow her instructions.
Our next task is to decide where to send the information. Yahoo! has a directory of media that you can use for free. There are all sorts of paid services - like Bacon's - that provide media lists. Better still is the excellent Christmas Gift Guide produced by the League of American Communications Professionals.
Get to work now, and get the gift of coverage this Christmas.
Harry Hoover is a partner in My Creative Team. He has 30 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Bank of Commerce, The Bray Law Firm, Brent Dees Financial Planning, CruisingTheICW.com, Duke Energy, Focus Four, Levolor, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim.
Article Source: http://EzineArticles.com/?expert=Harry_Hoover

The Importance of Social Authority in Social Media Marketing

Expert Author TJ Corruthers
Building a reputation in the world of business is not an easy task. But with the help of various marketing strategies, this is not impossible to do. Social authority is one of the key components in implementing an effective advertising plan. This is gained through developing healthy relationships with consumers and other companies. Social media marketing is one strategy that can help any business establish a reputation of being an expert in its field. An effective advertisement goes a long way as it encourages people to buy and trust a certain product or service. Once the audience is convinced that the company's product is worth spending their money for, the company becomes an 'influencer' in the field of business.
Having social authority in the industry makes it easier for any business to market their goods. Marketing strategies such as social media, electronic media and printed media are ways to start up an interaction with the target market. However, it is not a guarantee that people will buy and patronize the products and services. The disadvantage of these advertising plans is that companies do not have the control on how the audience will react to their message. Once the promotion is done, all they have left to do is to hope and pray that the message was delivered effectively enough to attract some attention.
Businesses always have to come up with new and creative ways to lure their customers to buy their goods. People are innately resistant to any types of marketing; may it be traditional or through social media. They may have had a bad personal experience or have heard gruesome stories about it from their family and friends. That is why it is important to establish social authority and make people believe that the company is indeed credible. Other than coming up with innovative ways of promoting their products and services, businesses have to take good care of their reputation as a company and marketer. They need to value their existing customers because these people are sources of information for other potential buyers. Survey has shown that majority or the target market respond to companies that were referred by someone they trusted.
Tired of spending countless hours on social networks, online marketing, and SEO? Discover the #1 secret only the "gurus" know about automated social media marketing. Visit the website http://AutomatedSocialNetworking.com for more details.
Article Source: http://EzineArticles.com/?expert=TJ_Corruthers

Thursday, 17 April 2014

Using Social Media For Crisis Communication

Every day we see examples of companies that have attracted the media spotlight without seeking it. For better or for worse, the story almost always alters people's perception of the company or brand being featured. With proper planning, these situations can be managed and may even be transformed into opportunities to enhance public image.
That is why every organization should be prepared with a crisis communication plan. If you don't already have one, you need one now, and if you do have one it may be time to update it by incorporating social media tactics.
Toyota is an example of a company in the media spotlight right now that is using social media to its advantage. While the company has received harsh criticism, its public relations team is clearly at work, proactively addressing the automaker's recall issues.
On the social media front, Toyota is using Twitter, YouTube and Digg to disseminate information to customers, address critics when appropriate and uphold the brand image that has been so finely crafted over the years.
On Twitter, we see Toyota issuing official statements to customers regarding its transgressions and federal penalties. At the same time, we notice positive stories unrelated to the recall continue to be disseminated, reminding customers that the recall isn't all there is to say about Toyota, and it hasn't stopped the industry giant in its tracks. Far from it, the company continues to make announcements regarding is racing sponsorships, the release of new vehicles and more. A customer who decides to follow the recall situation on Twitter will get an infusion of positive messages along with facts about Toyota's recall.
On YouTube, Toyota is able to deliver its own message about the recall without being edited by the media. Again, the company puts a positive spin by emphasizing the many interesting facets of this occurrence - the participation with NASA and the engineering perspective.
Digg provides Toyota with a way to consolidate all the outside messages about the recall for customers. They have links to articles in the electronic media, both "print" and video. It also provides an interactive forum, where, through Dialogg LIVE, spokespeople like Toyota US President Jim Lentz can address the day's issues with an online audience.
While Toyota has received criticism for its handling of the recall, and it remains to be seen how the issue will ultimately affect public opinion, this case study is one worth following.
If you'd like more information about developing or updating your organization's crisis communication plan, including the use of social media, turn to the experts at Priority Marketing.
Priority Marketing
http://www.southwestfloridamarketingforum.com
Article Source: http://EzineArticles.com/?expert=Kim_Geary

Traditional Versus Electronic Prescriptions - A Comparison

E-prescriptions are computer-generated prescriptions prescribed by your physicians or doctor's point of and sent directly to your pharmacy. In traditional environment, doctor wrote your prescription on a piece of paper which you later take along with you to your nearest pharmacy or dispenser. In e-prescription the doctor or other healthcare provider enters the information or the prescription directly in to his or her computer instead of writing it on a paper and then it is atomically forwarded from doctor's end to the pharmacy or dispenser.
The pharmacy and the health provider share a private network between them; the information is not send open over the internet like an email. Networks that are used to send e-prescription electronically are private, secure and closed.
E-prescriptions are fast; your prescription arrives at your pharmacy before you leave your doctor's office. But this does not mean that it will be immediately ready when you arrive at the pharmacy. The time needed to prepare your prescription can be affected by things like the number of prescriptions in the pharmacy's computer, how quickly you arrive at the pharmacy after your doctor's visit, and how many people are already waiting at the pharmacy. However It is more Convenient you don't have to make that extra trip to drop off your prescription at the pharmacy and plus doctor will forward your prescription to the place where u can get it easily n those who already got stock of the prescribed medicines.
E-prescribing can help reduce the risk of medication errors associated with poor handwriting, illegible faxes and additional key strokes. Many prescription errors take place on a daily basis with the help of online prescription method, this risk has been minimized. In prescription no handwriting is involved for the pharmacist to interpret.
It is more Economical which make it easier for your doctor or health provider to prescribe the most cost effective medication based on your insurance coverage and your healthcare provider send your prescription to any dispenser or pharmacy that you choose. Currently in USA more than 75% of pharmacy is accepting e-prescription, and that rate is increasing every day. If the pharmacies where you usually go don't accept e- prescription, your doctor can provide u a print of the prescription.
E-prescriptions meet the requirements of Health Insurance Portability and Accountability Act (HIPAA). Your health information contained the record of your prescription, whether they are electronic or hand written. All that information is protected by federal law and state laws.
In short E-prescribing means the transmission uses electronic media, of prescription or prescription-related
information between a prescriber, dispenser, pharmacy benefit manager, or health plan, either directly or through an intermediary, including an electronic prescription network. E-prescribing includes, but is not limited to, two-way transmissions between the point of care and the dispenser.
Daniel Ray MD EMR Software | EHR | eRx Software
Article Source: http://EzineArticles.com/?expert=Daniel_Ray

Media in the Limelight

Expert Author Rita Krocha
A newspaper to begin a day with, even two or more when one chooses to. The importance of media in our lives has tremendously grown as a means of giving news to an essential tool we have come to love over the years. And most people are finally realizing just how much influential newspapers have become. That is not just saying it but a real fact.
There was a time when people were okay without the thought of it. Today that is simply a sound of the past. Much more than electronic media can do the print version of media and entertainment have gained significant importance. Of course, television and radio have faithful audiences and listeners and I'm sure they are well loved. But at the rate newspapers are going, it looks like they are here to stay. From giving us sad and happy news to enlightening our minds with a series of entertainments, here is something that amazingly holds a range of interesting things.
It is no wonder then, that the morning tea is not complete without the newspapers to accompany you. It gives you a great package and has everything that your mind is in search of. Sometimes, it's more like reading a great book. The only difference is, it's got more colours, having a little bit of everything put together to fit into everybody's taste. Politics, national and international happenings, sports, cartoons, crimes of sorts, human interests, life's valuable lessons, reviews and sorts of entertainment. Yes, you name it! Imagine, it must be some real hard work to bring up something like it everyday.
What more can you ask for? You get to voice your opinions too. And the best part is, it works for the truth-a report of facts, whether it's music to the ears or some ugly truths. Though it is hard to realise the importance newspapers play in our lives, it goes without saying that we are passing everyday, dwelling in its glory. No matter which corner of the world you are in, you don't have to worry about losing track of the things happening beyond your reach. There is this faithful media to give you glimpses of everything even when you are not there to witness the show.
The interesting thing is that the media is like a power tool. Everything it does is for the good of the public. It is a voice of the society that rings out their views and opinions. Apart from being a faithful news provider, it goes on to lift up those who seem to have no stand in the society in the public eye. It encourages people to do well by featuring those who have achieved well in life, not be dishonest and unfair means but by hard work, crossing obstacles and struggles. Newspapers carry the voice of the youth and those who have a heart to make our land a better place to live in.
Today, more than ever, we rely on this news-giving instrument that does more than its part. It is widely reaching out to bring more light to our society. How would we know of any wrong or unfair practises that raised an undeserving person to a higher platform if there were no media to tell us so? Lesser care for the dying human beings, those without a home would have remained in the shadow if issues like this one have never been highlighted. Or any good undertaken by the government will also be an untold story in the absence of media.
Most of us would be living in our own closed worlds without an idea of what's going on beyond our borders. Maybe it's time we acknowledge how well they have played their game. The nicer thing being, they will continue to shower us with more than we can ask for.
Bridging the gaps of a thousand miles, even expanding the joys of small events taking place in our own towns, the role of the media is beyond description. The hard work they stitch together to produce a daily newspaper will always be our morning anticipation that lights our paths.
In my twenties ~ that wavy age where times seem hardest, yet very adventurous too. You are not too young niether old. Deciding phases, getting serious kind of phase where Life brings you a lot of tides to ride. But i love every moment of it. I love the lovely times i can count on, even the ugliest of situations. They make me a better person. With dreams in my pocket, seeing them taking buds am gonna do all i can let them take their flight. Someday i hope to see them flowered and be happy enough that for once i did something worth celebrating. And that's gonna be Life. M celebrating every moment of it. I live in India, in its Capital City. I write for a weekly column for a Newspaper. I love doing it all. I love writing. I love my home town. Its a hilly place.And i wish to make a difference in my life's journey.
Article Source: http://EzineArticles.com/?expert=Rita_Krocha

Defining Disaster - Do We Let the Media Pundits Decide?

Expert Author Lance Winslow
How do we know what a natural disaster is and what it isn't? How many people have to die before it is a significant disaster? What sort of damage needs to take place before everyone decides it is a disaster worthy of taxpayer-funded money from FEMA? Would I be too politically incorrect to state that in many regards it's how the media portrays the event which is the deciding factor? Okay so let's talk about this for a moment if we might.
Not long ago, there were wildfires in five states, there was a big one in Colorado, and the president declared a national state of emergency, and a disaster area. I agree with that, but there were other fires in South Dakota, Montana, New Mexico, Arizona, and other places which were also quite significant, but they did not get the funding, or that significant label of; natural disaster. Why do you suppose that is?
Now then, I am not one to point fingers at the political process, or suggest that the current administration decides what is a disaster based on which areas are more likely to vote for him, although I'm sure it has crossed other people's minds. In fact I've heard it stated from people that felt slighted over such matters. To be fair, it's been said of other Administrations in the past also.
There is a very good book I'd like to recommend to you, it is one I own personally, as our Think Tank continually studies natural and human disasters to mitigate future challenges to help keep the peace and maintain a safe society and civilization, the book is titled;
"Disaster Response - Principles of Preparation and Coordination," by Erik Auf der Heide, Mosby Publishing, Baltimore, MD, 1989, 363 pages, ISBN: 0-8016-O385-4.
In the book on page 216 there is a subchapter titled; "Disasters are a Media Event" and it quotes a research paper by Bolduc in 1987 which stated; "from the journalistic point of view, a natural disaster has all the ingredients for the 'prefect media event' (especially for electronic media). It's brief, spectacular, often mysterious, action-oriented, and portrays human suffering and courage."
This book also explains how the media can be a friend by getting the word out to people to prevent further carnage and advise people on what to do and where to go, but it can also be a foe by inciting or amplifying looting, fear, and mistakes made by authorities causing the event to take on a new created reality of its own. Sometimes the media makes a big deal out of something that really isn't a huge natural disaster.
Then the government is forced to act upon it because the squeaky wheel gets the oil, even though there were other people who were damaged more significantly, which were not able to get the funding needed to allow their communities, region, or states to recover on a timely basis. I ask that you please consider all this and think on it, and understand the value, and the challenges of the way we portray natural disasters in the mass media.
Lance Winslow has launched a new provocative series of eBooks on Plans and Planning. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net
Article Source: http://EzineArticles.com/?expert=Lance_Winslow

Wednesday, 16 April 2014

(Anti) Social Media

Expert Author Steve Britton
When you get right down to it, Social Media as it's come to be called isn't really all that social. The basic root of the word social is "of or relating to society." I think most people would agree that the word social-as well as any variations of it such as socializing-implies that relating to society is really about interacting with other human beings. And that is not what social media is all about.
Sure, you communicate with other people using social media such as FaceBook, Twitter, MySpace-the list goes on-by posting messages somewhere on a social media website. Your online "friends" then see your messages and choose to respond-or not. Social media interactions like this have become a passionate pastime of millions of people worldwide. But unfortunately, regardless of what we choose to call them, these social media interactions are not human interaction.
Think about it. Anytime you're on your favorite social media network, you might be communicating with other folks, but you are actually interacting directly with your computer. You're sitting there, staring at a screen, typing words on a keyboard, and navigating with your mouse. What's so social about that?
Now don't get me wrong. Lot's of people of all ages, find this extremely enjoyable. In fact, many of them find it addictive. And that, I think, can be a problem. When someone becomes addicted to sitting at their computer, regardless of what they're doing there, they become isolated, cut off, and worst of all, alone. Indeed, when someone reaches this point, when they'd prefer to sit in isolation at their computer instead of interacting with the folks around them, they effectively become anti-social, at least by definition.
From my perspective, the singular basis of social interaction is meeting with people face to face. That applies to both my personal life and my business. I love people, and I love spending time with them. I love reconnecting with old friends and schoolmates. I love catching up with my buddies, whether it's playing a round of golf or having a round of drinks. And at work, I get a lot more done when I'm meeting with live people face to face instead of sharing a flurry of e-mails, chatting using instant messaging, or having a conference call.
This, to me, is really what life is all about. The truth is that the quality of our lives is really, ultimately, based on the quality of our relationships. Spending face time with our family and friends is what makes all of the trials and tribulations of daily living worthwhile. Those times when we are face to face with those we love-or even those we just like a lot-are the quality times that we always remember.
I guess it's a matter of everything in moderation. Spending time on your favorite social media site is fine-just don't over do it. And while we're at it, let's agree that the same applies to any electronic media, and to an extent, even the phone. Sure, some times it's impossible to get together face to face whenever we feel like it. Life get's complicated. In those cases the phone or the computer are acceptable substitutes.
Just remember to use them to set up your next get together. You'll enjoy your life a lot more.
Steve Britton is an experienced entrepreneur and internet visionary. After watching social media change the way people communicate, Steve decided to change it back, because connecting online is not really connecting at all. His belief the meeting old schoolmates face-to-face is the best and most rewarding way to communicate.
Steve resides in the Philadelphia area, having attended Cinnaminson High School and LaSalle University. Married for 29 years, Steve and his wife are the proud parents of three grown children who are finished with college and out on their own. Steve volunteers coaching sports--both football and baseball--with several local little league teams, where he volunteers his time and expertise.
Article Source: http://EzineArticles.com/?expert=Steve_Britton

Why We Should All Be Using Digital Media

Expert Author Matt Lenzie
Digital Media by definition according to Wikipedia is "electronic media that work on digital codes". So what does that really mean from an advertising perspective, as really that is what the internet really is, one big advert! You can learn about things, and you can create products which you then sell which demonstrate your knowledge and process which you may have learnt.
The Digital Media Academy at Stamford University offer certificates in 3D Animation, Film Production and Web Design. Therefore we can accept by proxy that these are the areas which we refer to when using the term "Digital Media".
So if we accept that digital media exists, what are the different types of digital media that are available and more importantly how can they help my business I hear you ask!
Websites: A website is your space on the internet when you can do whatever you like. However, if you have a product or service you will probably want to sell your product or service through this medium. Alternatively you may way to sell someone else's product or service through your website acting as an affiliate, where you may earn commissions on any revenues or sales which you generate.
The skill with a website is to ensure that if features highly on search for the keywords which you believe are relevant to your business area. This can take time, there are several important factors to consider to improve your search engine ranking: Content - The more content you have around a particular area or subject the more likely you are to feature, second the number of links which you have pointing to your website will in time increase your position within the search engines. Ultimately the skill of a website is to generate as much traffic as possible.
Videos: Video can generate huge traffic if they are promoted in the right way. This can be a great way of doing the following things: Building a relationship and rapport with your future clients. Getting your content in front of people that otherwise would not have seen it. Demonstrating your expertise in a particular area and also generating traffic!
Articles: The written word can be a great way of explaining whatever it is you do. Article marketing can be a great way to do this. You can really build up a following when you are regularly writing on a particular topic or subject. Again this can build the relationship with the people who read your content.
There are lots of new fangled ways of distributing your content around the internet. Some of these require technical ability, some require software which you need to purchase. However if you are investing the time and effort in generating the content you should be considering how it is distributed. Even if you are to just social bookmark each of the websites where it is placed, this is extremely important.
In summary social media has to be considered as part of your business plan, as there are more and more people that are transacting business online. The question is are you?
Visit http://www.mattlenzie.com for news, views and comments on all things digital media.
Article Source: http://EzineArticles.com/?expert=Matt_Lenzie

The Media Mantra - Prepare, Prepare, Prepare

Expert Author Anthony Mora
Because our company is known to the media as a resource, we continually receive calls from print and electronic media looking for story ideas. These calls usually come when the media is on a deadline and need something - now! In those situations, the appropriate client has to be ready to move in a flash, which means he or she has to be prepared and ready to go. Although media placement usually takes some time, there are also those instances that a press release immediately hits the jackpot. We have emailed a press release on a client at 9 a.m. and have had that client doing a live TV interview at noon that same day. You have to be ready. Remember; don't unleash the power of the media until you're prepared to control it. Public relations can be tricky because you have to be both patient and prepared. If you're not prepared to do an interview, it could turn out to be a dismal experience. You can end up feeling depressed and embarrassed, the media will feel cheated, and you will have wasted an incredible opportunity.
So prepare. Review the image you want to convey - small town and friendly, authoritative, professional, humorous, avant-garde, formal and business-like - whatever. But make sure that your image matches your personality. If you are basically shy and retiring, don't try to come off like a rock star. It ain't gonna work. You may have to learn to project more and become a bit more forceful with your responses, but those are simply tools you learn to utilize when needed. Keep your voice modulated. Be dynamic, but not frenzied. Your mission here is not to alter your personality, but to enhance it. Have both your information and your delivery ready to go. That way, when the media does respond, you'll be ready.
Copyright © Anthony Mora 2009
Anthony Mora Communications, Inc. is a Los Angeles-based public relations company that has placed clients in: Time, Newsweek, 60 Minutes, CNN, USA Today, Oprah, The New York Times, Vogue, and other media. Anthony has been featured in: USA Today, Newsweek, The New York Times, The Wall Street Journal, The BBC, CNN, Fox News, and other media outlets.
Article Source: http://EzineArticles.com/?expert=Anthony_Mora