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Friday, 2 August 2013

The 'What & Why' of Digital Media As a Career Option

This time of the year, most of you must be grappling with the dilemma called "What Next?" No wonder, with the host of career options thrown open in front of you, combined by the pressures from peer and family, it has made you more confused and indecisive.
I am here to talk to you about a career option that rightly fits into the scenario and needless to mention, it shall also be liked by your interest buds. The reason is simple; it involves two things that have become part and parcel of your life: i.e. Internet and Mobile.
Ever wondered, who posts the brand messages on the Facebook or the Twitter every day. Ever wondered who forms and manages Websites like Sunsilk Gang of Girls or Lipton Challenge - World's Largest Puzzle. Ever felt curious to know who puts the sponsored links whenever you search for something on Google.
They are all Digital marketing / media professionals who work together to bring the brand in contact with the digital clan (i.e. you) in various forms.
OK so now you must be wondering "Why Digital Media, what is it all about etc.?" So let us answer your questions one on one:
The 'What & Why' of Digital Media as a Career Option:
What is Digital Media all about?
Digital Media refers to electronic media. For us we need to keep 2 things in mind: Internet & Mobile.
Digital Marketing is the business of promoting products or services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
So why should you choose it as a career option?
Even when the world is slowing down, Digital Media is running at a much faster pace each day. In fact, with more and more organizations opting for digital media campaigns, the media is growing by leaps and bounds. With this, is growing the number of agencies that are offering 360U services under digital domain. And this in turn is opening up multiple job avenues.
However, with each day it is becoming more complex and hence a thorough understanding of what, why, when, where and how of it shall empower the digital media professionals to come up with innovative ideas, thereby, breaking through the clutter.
Digital media is an apt career option for the young and enthusiastic tech savvy generation (you again). It is this young generation that accesses the digital media the most, and spends majority of its time understanding the digital parlance, finding out newer and fresher ways to communicate and connect.
Hence, as this media is still evolving, it provides immense opportunities to you to prove your mettle. All your entrepreneurial skills can be tried, tested and nurtured here. However, the media being complex, a course in digital marketing / media as a specialized domain shall help aspirants to hone the requisite skills to deliver path-breaking solutions.
So, what exactly does a digital media professional do?
Various Things.
To begin with a digital media professional has wide array of functions to choose from depending upon his / her area of interest.
Strategy:
Strategy is the knowledge warehouse of the organization. It encompasses thorough research pertaining to the brand, competitors, category & consumers, which thereafter is used to generate insights that lead to formulating campaigns that not just last long but last forever. So if you are inquisitive, observant and enjoy analyzing, then this is the right option for you.
Client Servicing & Business Development:
Love talking to people, meeting them, and networking? Then, this is the department to be in. You need to be a good listener and a good speaker. Not to forget, you need to know how to balance between being calm or aggressive. Getting work done aptly summarizes the role of a professional in this department.
Technology:
Seek logic & explanation into everything? Enjoy creating something on your own? The tech team has people just like you.
Creating websites, widgets, applications and other such stuff is what these guys primarily do. You need to be enjoying working on programming languages (Asp.Net, PHP, and JAVA, to name a few) to be here.
Creative:
If things like imagination, designs, colors, beautiful statements rule your world then you got to join the bunch of creative guys. Art to think through forms, situations or categories is what you need to develop.
Thinking, thinking different and creating something unique is an obvious expectation out of a creative fellow.
Search / Social Media Marketing:
Social networks, search, videos, blogs take major time of your day? So much so that your family and friends feel the need to have a social network profile to get in touch with you?
Two things would summarize what people do here:
*Enjoy conversations, reading them, initiating them, managing them and placing brands into the conversational game.
*Understand why and what does one search for and how to link a brand to the relevant search.
Media Planning:
Numeromaniac. Is that you?
Numbers define the media planning world. Love for numbers is a must; else, you may not survive.
Following trends, consumers, and new developments is the second major function of a media planner. Follow anything and everything; know who is doing what and why.
Thanks & Regards
Sandy
Article Source: http://EzineArticles.com/?expert=Sandy_Pinto

Useful Tips to Get High Quality Electronics at Wholesale Prices

Expert Author William King
With the expense of technology the electronic media is also revolutionized. Nowadays we are so dependent on these electronics that they have become our everyday necessity. Some years back the electronics were not as much popular as they are now. Besides the electronics were very expensive and had less variety but now electronics are so diversified that it is impossible to check the quality of the electronic products. Especially the Chinese electronic wholesale products are of many qualities and the same product is available in many price ranges.
There are some useful tips for buying electronic products at wholesale rates and if those tips are followed it is hoped that one would get good and high quality electronic wholesale products at low rates.
Let's first see what the main thing is which causes electronics' price to have so much difference and variation in them. Electronics have many small parts known as capacitors, resistors, triodes, diodes, etc. these parts are not only used once or twice in a small electronic but about tens and twenty times.
Now what manufacturers do is that they get these products in quite huge quantity from China as the labour cost there is very cheap as compared to other countries. The parts imported from China are although very cheap but their quality is not as good. They stop working after some period of time. The functioning of electronic wholesale products is very much different from other devices. If a single tiny wire or part is broken or burnt the whole electronic device will not work and the device becomes useless for you.
So the first thing to watch out for while buying electronic wholesale products is that quality of that product. Never go for shiny outlook of that product, check the finishing and weight of the product and if you find it of good quality then for sure it will be of good quality inside. Always remain cautious of extremely low prices because extreme low price doesn't means that the seller feels sympathy for you and is giving you high priced product at low rate but it's a booby trap and he is actually about to rob you.
While looking for electronic wholesale products online at lower rates, you should consider searching for shopping bots and other paid directories because paid directories always offer genuine wholesale products. You should also watch out for deals in the market because many suppliers offer deals which really cost less. When you find an appropriate supplier you can also negotiate with him because electronics have bigger margins as compared to other products. While you are done with negotiating, check for payment types. If you use credit card it will be beneficial for you as some companies offer greater warranty if credit card is used. If you follow these simple tips then it's hoped that you will surly get high quality of electronics at wholesale rates.
William King is the director of Wholesalers. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.
Article Source: http://EzineArticles.com/?expert=William_King

How to Choose a Home Media Computer

Choosing a home media computer is very dependent on the types of media intended to be processed by the computer. A machine set up for editing film clips may be wholly inadequate for processing HDTV and HD Audio.
The primary points to consider when evaluating a home media computer are:
-The source and destination of media to be processed
-Peripheral components
-Self-contained within the CPU box signal processing
-Docking bays for Portable Media Players
-Storage Arrays for recorded media
-Associated wiring and cabling
Source of Data to Be Processed
There is a lot of content on the internet that falls into this category. Input content (source) can be shared audio/video clips from sources such as YouTube, the major broadcast television websites for clips, full-length features and documentary content are all viable and tested technologies. Content from the cable or fiber optic broadband can be processed with a wide variety of TV cards available.
Peripheral Devices and Components
There is also the output side to be considered. Is the HDTV on the wall connected to the processor for both data and entertainment? Is there a Home Entertainment Center with its own speakers, processing units, game accessories, to be connected to the CPU as well as DVR, Blu-Ray, DVD, and other players and recorders?
CPU Signal Processing
Plug and Play devices can be connected either directly to the computer motherboard or through HMDI video and audio graphics cards. SP/DIF fiber optic and HDMI are virtually immune to noise from Radio Frequency or Electromagnetic Interference (RFI/EMI).
Docking Bays
These media devices connect cellphones, PDAs, personal MP3/MP4 players, GPS, Electronic Books, and a host of other media. Many use Blue Tooth technology that needs to be integrated with the CPU. Most are Plug n' Play while some require additional drivers to be installed on the CPU.
Mass Storage
DVRs and multi-disk storage arrays make archiving and retrieval of your favorite content fast and easy.
To find or build the best multimedia computer is an ongoing process. Get a machine that can grow with you as you expand your entertainment horizons. New and better electronic media is hitting the marketplace every day so plan accordingly.
Bryan Sims writes about various topics including product information for the online audience. Visit http://www.wallmountforlcdtv.net/ which helps people find super saver deals on a cantilever TV mount and more information about various types of wall mounts for televisions.
Article Source: http://EzineArticles.com/?expert=Bryan_Sims

Getting the Word Out Through the Media - Utilizing Free Print, Radio and TV to Promote Your Book

Expert Author Athena Dean
Getting your book written and into print is only the beginning. Next you've got to get the word out so it can reach the hands of those who need to read it. One of the least expensive way to get the word out about your book is through the media.
The initial type of free media we will discuss is print media. This could be newspapers, newsletters or magazines. There are a few different ways of getting coverage in these types of publications.
o Interviews: An author in the local vicinity is always a great human interest story for a newspaper. Also, some magazines do feature articles where they may interview an author regarding their story and/or book.
o Articles: You may write a specific article based on the message of your book, or create an article by utilizing an excerpt from your book.
o Book reviews: Many newspapers and magazines regularly review books.
When approaching newspapers, attempt to tie into a national holiday or current event to give them a reason to act now. If that is not a possibility, then just let them know that you are a local author and knew they would be interested in an interview from the human interest angle.
A few years ago we wanted to get the larger newspaper in the Seattle area to cover a writing class my pastor's wife was teaching to some homeschoolers. We made a point to pitch it to the editor as a great story to go along with the national "I Love to Write Day" on November 15. This was just what we needed to get the paper's attention. They came out almost immediately to do an article which later turned into an additional full page article when the journalist was intrigued with Carla's ministry and came out to interview her during a Bible Study and writers critique group.
If you approach a magazine, find one that targets your ideal audience and request their "theme list" for the upcoming year. Keep in mind that many magazines and take home papers work 6-9 months out, and not all of them make their editorial schedule available. But if they do, and you can target your article or excerpt to something they already have on their editorial list, your chances of getting accepted are, of course, much greater. Also, don't send an article or excerpt from your book on parenting to "Biblical Archaeology" or "World" magazine. Make sure the magazine you send an article or excerpt to is geared towards the same audience as your message and that they consistently print articles or excerpts similar to yours.
And remember to query the editor in advance to see if they would be interested in your article. Oftentimes if a magazine accepts your article there will be payment to you as the author. When an article excerpted from my book was used as a "One Woman's Story" in Today's Christian Woman, I opted to waive the payment if they would put the ordering information in my byline at the end of the article. I would rather give the reader the opportunity to order a copy right then than make $500-800 on the article...and buying an ad in that magazine to run concurrently with my article would have cost much more than that, so I felt the trade off was a good deal, and it generated quite a few sales.
When contacting a newspaper or magazine about doing a book review, find out who handles the book reviews and contact them directly. Find out their submission requirements, as some want a "bound galley", some want an "unbound galley", some want the published book, and some don't care one way or another. Be sure to let them know that you can provide them with a digital image of the cover if they need it for the review, and include your press kit so they have some background information on you when they do the book review.
Expanding on different ways to get free media, the next aspect we will take a look at is utilizing electronic media in the form of radio interviews.
I prefer radio interviews, not only because they are much easier to book than TV, but there are way more radio stations with the talk radio format where interviewing authors is the norm. Also you don't have to travel anywhere to make the interview happen. In fact, you can do an hour long interview and be speaking to a listening audience of tens of thousands, hundreds of thousands, and even millions of people...in your robe and slippers in the privacy of your own home!
Most of the time the radio station will call you on their dime, but occasionally they will require that you call in on a non-toll-free number.
Radio interviews can be anywhere from 5 minutes to 120 minutes, and if appropriate, may even take live calls for you to respond to. You will need to be fully prepared to articulately communicate your message either way, with short sound byte answers for the shorter interview and more detailed answers if time permits. If you do have call ins, make sure you take notes as they speak, and write down the callers name so you can be more personal with your answer.
And don't be afraid to get the interview back on topic if the host asks you a question that is irrelevant or begins a rabbit trail that will end up off topic. If the host asks you a question that you don't know the answer to, it's OK to say, "I don't know about that, but what I do know is....." and move the interview back to your topic.
You'll want to make sure that you let the host know that you have a toll free number for callers to use to order your book (that is, if you do have one!) and ask if it will be OK for you to give it out once or twice during the show. Don't get too aggressive about promoting your book or the host may get offended and cut the interview short. An interview is not intended to be one big advertisement for your book, but an informational segment intended to encourage and equip the listening audience and at the same time, it will naturally be a promotional piece about the message of your book. You want to give the listeners lots of good information, but leave enough out so that they have a reason to buy your book. Instead of giving ALL the information when asked, give some of it and then say "I go into much more detail in chapter four of my book."
If your book is available online, make sure you mention that as an alternate way for listeners to order a copy...and be sure, from the start of your interview, to speak clearly and project a little more than you feel that you need to. Your voice needs to carry over all those airwaves and there needs to be enough inflection to keep the audience listening....if you're too monotone, you'll lose them right off the bat.
In order to keep the door open for future interviews, always, always send a thank you card to the host. This business is all about relationships and if you can become a resource to many of the hosts who interview you, it will pay off in the long run.
Now let's take a moment to cover TV as the last type of free electronic media we'll mention in this article.
While TV is a lot more demanding, and requires travel time and expenses, it is not the greatest way to get free media, but it certainly has its place.
When my first book, Consumed by Success: Reaching the Top and Finding God Wasn't There, came out in 1995 I was doing quite a bit of traveling to speak at Christian Writers Conferences all across the country. At that time we did not have an in-house publicist so I was using a freelance publicist to book all my radio and TV. I gave her the list of all the speaking engagements I had scheduled for the year and had her book as many TV interviews as she could at each stop I would be making, scheduling them for the day before or sometimes even during the conference when I knew I wouldn't be needed. That way I didn't incur the added expense of traveling to get the free media, since I was already in town for the conference.
One of the first (live not taped) TV interviews I did was with Dr. Karen Hayter, with Family Net out of Fort Worth, TX.
"You're the first author I've interviewed in a long time who not only wrote your own book but read it as well!" Karen exclaimed after we finished. This was amazing to me, but it still holds true today. Many of the big time authors don't even write their own books (they have ghostwriters) and they often don't even take the time to read them before an interview...which leads me to my first piece of advice regarding TV interviews:
1) Re-read your book before going on a TV interview. Since the camera is on you, it will catch any hesitancy or "deer in the headlights" look you may display if a question comes that you're not ready for! It's not like radio where no one can see the look on your face.
2) Make sure you provide the producer/host with your list of suggested questions ahead of time so you are both on the same page.
3) Give the producer the ordering information on your book. If you have an 800 # to give out for easy ordering, make sure you do that before the show starts so they have it and can refer to it.
4) Stay away from wearing black, white, stripes, plaids, hounds-tooth, or other patterns like that.
5) Apply makeup a little heavier than usual, since the lights will wash you out and you'll need the extra color. (most shows have a make up artist who can do this for you, but some don't).
6) Arrive early, well rested, prepared and at peace. Go with the attitude of a servant, not a celebrity.
Make it a point to offer yourself as a resource or on-call expert to the media in your area. Make that first interview turn into a long-lasting, mutually beneficial relationship that will, in turn, give your message the exposure it deserves.
Athena Dean, co-founder and former owner of WinePress Publishing and three-time self-published author, has coached hundreds of authors through the daunting task of book production and promotion. Over the last 20 years she has helped bring the degree of credibility for self-published works up to the high level of acceptance in the industry it enjoys today. Athena is past president of the Northwest Christian Writers' Association http://www.nwchristianwriters.org.
Having recently sold her publishing business, she is busy determining her next new adventure. You can reach her at athena@athenadean.info.
Article Source: http://EzineArticles.com/?expert=Athena_Dean

Thursday, 1 August 2013

Integrity of Internet and Print media

Media owns its perpetual existence from time immemorial,
It seems to stretch itself to the horizon to merge with the infinite. With novel technical innovations it assumes different forms and will continue undoubtfully with its immortal existence with the growing yearn for a glimpse of in formations and changes; a twin with news from the womb of occurrences. The most common form of media is the print media, which exists from the age-old times, and the electronic media, which could be termed as one of the offshoots of digital revolution that science, and technology has humanity gifted with.
Since the print media owes its emergence to antiquity it is subjected to physicality which involves a lot of materials like wood pulp and plastic in its making, whereas the electronic media is digitally designed. The advent of the Internet as the word implies its meaning 'international networking' suggests effective news transmission. A new day dawned without a newspaper fails in commencing with the striking of the right chord. The intervention of the Internet is not that good a deterrent so as to curb the circulation of the existing newspapers and not to ignore, the birth of new ones. In fact newspaper reading could be termed as an undying habit
The mushrooming of news portals on the Internet has resulted in the instantaneous accessibility to the readers. Fresh updates of details keeps the readers well informed of the current occurrences. Another vital factor is that the news portals are not subjugated to space restraint where as the print media is bound to a crisp display of facts owing to the space occupied by the advertisements, as they owe their existence to them excepting a few well-established ones. The print media has to also watch out on its accuracy, as immediate revision is not possible. On the other hand the news portals enjoys flexibility in the revision of the content.
The news portals succeeds in luring viewer ship owing to the display of many a good colorful images which has resulted as a challenge imposed on the print media in working on a more colorful and alluring appearance in order to break the monotony .
The advent of the Internet is definitely a welcoming thing but the existence of news papers would continue due to the habituated people who thrive on it. But ultimately their importance is equated, as after all they are both modes of mass communication striving to fulfill their purpose in the best possible way.
Debarati C

Website: www.findnews.blogspot.com
Blog : www.findnews.blogspot.com
Article Source: http://EzineArticles.com/?expert=Debarati_Chatterjee

Charting a Path for Success Using Social Media - The Value of Hiring a Public Relations Professional

Expert Author Karen L. Monsen
New entrants into the social media realm are likely to feel like Alice in Wonderland, after chasing the rabbit down the hole, who inquired of the Cheshire Cat, "Would you tell me, please, which way I ought to go?" Not surprising, the Cat responded, "That depends a good deal on where you want to get to."
Individuals with sparse understanding of the nature of the Web and the potential for using its interlinking capabilities will fare no better than Alice, who replied, "I don't much care where."
Without clear expectations and with meager understanding of the variety of platforms, tools, and media available, the average newcomer will experience the satisfaction and disappointment akin to Alice when the Cat retorted, "Then it doesn't matter which way you go."
Into this newly created and constantly evolving electronic world, the average person needs a guide-a personal promoter of sorts not unlike those hired by athletes, actors, artists, and creative professionals to promote their "persona" and prepare a "face to meet the faces that they meet" to paraphrase T. S. Eliot's poem written long before Facebook arrived on the scene.
Laurie Pehar Borsh, founder of LPBPR, is well ahead of the learning curve on social media, yet she would never claim to be an expert. The novelty of social media and its meteoric rise in usage precludes anyone from expounding to be an expert. Laurie Pehar Borsh is one who deserves our attention because she readily admits that she is learning as fast as she can to keep abreast of the new tools and platforms.
Businesses recognize the undeniable growth of social connections when they cite the posting from Nielsenwire (back in July 2009) that people trust peer recommendations 90% of the time-up from 78% reported in Erik Qualman's 2009/08 YouTube video, "Social Media Revolution." With exponential increases in referrals through social media, consumer product and service companies will quickly be left without a base unless they create and maintain an expanding presence in social networking circles.
By collaborating with an experienced media specialist, small companies can level the playing field as they compete with large, established, traditional consumer industries that have huge marketing and advertising budgets. Small companies and individuals trying to establish a social media presence are usually confronted with the complexities of platforms and terminology that is truly mind-boggling. Unless they have sufficient resources and time to build their own expertise, it is more cost-effective to hire the services and guidance from someone else who believes in the power of social media and who enjoys working with a fluid industry and exploring multiple avenues to transfer information through print, electronic media, social networking, blogs, tweets and multitudes of links and search engine optimizing tools.
In coining the term, "continuous partial attention," (Johnson 2006 posted June 19, 2007 under "Is Multi-tasking Counterproductive") Linda Stone, former executive at Microsoft and Apple, expressed what we know to be true-"If workers are engaged in multiple activities at once, they're performing more slowly and less accurately than they would if they focused on each task until it was finished." Therefore, it is unrealistic for entrepreneurs, small businesses, and creative persons to believe they can focus their energies and attention on their business outputs at the same time they are focusing on managing a Web and social media presence.
Through personal professional branding, using business-to-business and traditional press, online services, social media, and innumerable customized PR promotional tools, Laurie Pehar Borsh and her team of PR strategists take care of the minutia and free their clients to focus on what they do best-manage their own business. By partnering with a personal PR promoter to navigate the entangled Web of social media, business professionals can establish a clear direction of what they want to accomplish and where they want to take their business. They will not be left wandering aimlessly around in Wonderland along with Alice.
Karen L. Monsen is and independent writing and editing professional with over 20 years of experience in designing and presenting training programs in corporate and small business environments. Her specialties include Business and Technical Writing and Presentation Training Programs, Editing and Document Review Services, English as a Second Language Instruction.
Article Source: http://EzineArticles.com/?expert=Karen_L._Monsen

The Positive Effects of Social Media - Online Business

Expert Author Graham J Freer
The use of social media to advance and enhance your online business whether you are selling your own product or using affiliate marketing will at the end of the day pay you dividends.
Social Media has truly taken over a large portion of the internet; but, do you realize it also has taken over a huge portion of electronic media in general? Today's technology has increased the ability of businesses to get their name and information out to the world. No longer are you limited to simple local advertising and no longer are you limited by a small, limited marketing budget to allow for advertising. Many businesses are simply not what they used to be and unless you are prepared to move with the times and re-create your business face to embrace the technology today, you will be left behind.
Cell phones have become the new "mini computers" that go with us all day long. They've created a whole new venue for marketing and those who are quick to react to the change of business setups as they used to be, will be in the forefront of utilizing Social Media to become known and accepted.
Today's cell phones come in three basic types, a simple cellular phone, a cell phone with internet access, and a Smart Phone.
The cell phone with internet access still allows access to Social Media sites; however, with some hesitation to use it regularly because of bandwidth limitations and speed.
Smart Phones have Social Media Apps to download that create a fairly smooth interface between the various Social Media Sites. Tweet Deck, for instance, is one of the more familiar apps associated with Twitter. On Twitter you can write upto 140 characters to say anything you basically desire; this includes shortened or un-shortened URLs to a website.
This gives you the ability to not only create a presence with your own company/business but then also post your URLs to your website, blogs, and conversations that include your business.
Posting regularly keeps you in the public view and provides a sense of community between customers and potential customers.
Facebook is another one of the largest Social Networks. Facebook allows Fan Pages, which are especially handy for businesses. With these fan pages you not only can attract potential and current customers but offer special events, giveaways, or coupons for your business via your Fan Page site.
The only way for people to be privy to this information is by being a fan, so here's where you can cross the social medias by tweeting your Facebook special link!
Boom, now you have that person on both Twitter and Facebook. Fan Pages are better than simple personal Network Pages because fan pages have no limits to "friends" whereas a personal or business page has limits to the number of friends they can have.
LinkedIn is a more business oriented Social Network that allows for a more intricate social type of interaction between like business owners, professionals, and those looking to network more. It allows networking with those that may be able to utilize your business services or help you find mentors, social contacts, job offers, and possible potential customers. More professional in style it also allows for as much personalized touch as you want if you are appealing to a less strictly business formatted audience.
MySpace, while it has seen a large downfall in users since the introduction of Facebook, is promising to revamp with new owner Justin Timberlake who has bigger plans for the social networking site. Again, this is just another avenue of social networking that not only is easily available online via your computer but via any connection you can get with electronic media such as cell phones, smart phones, iPads, and notebooks.
All in all, having a bright and constant presence in various social media sites including some more obscure ones that are specifically targeted to your particular business, has become a must for business owners. It gives you ways to offer specials, coupons, information, blogs, and so much more to bring in potential customers and retain current ones. Social Media is definitely the way to not only get literally free marketing but make contacts with customers of all types and styles from all over the world. Social Media and your business make a perfect pair!
Having guidance in setting up and running your online business is paramount if you wish to be successful. You will unfortunately on the internet nowadays come across people who promise to make you rich overnight providing you purchase what they are offering, software, eBooks to name just two and to be very frank there is no magic button (or software, eBook etc) that will do this.
Understanding what you wish to achieve, how you wish to reach your goals, should be main thrust of your effects, hard work with the help of people who have been in your position and have followed a set course of action and have now got a viable online business will only make your life easy. To help you achieve your goals visit: http://www.grahamfreeronline.com have a browse and I would wish you all the goodwill in your endeavors.
Article Source: http://EzineArticles.com/?expert=Graham_J_Freer

Additional Features On Electronic Book Reader

Since its introduction to the consumer market, eBooks and eBook readers like the Kindle reader, have significantly gained popularity. Wireless reading devices have gained a cult following as the concept of eBooks, or electronic books, progressed. Electronic books and the various digital media that they are associated with have gathered various reviews - from the gadget experts to the simple book loving consumer. This article will deal with the positive and negative aspects with eBooks and the electronic media readers that they are associated with.
Prior to assessing the advantages and disadvantages of these digital products, you must first have an open mind and know that what others perceive as an advantage may not necessarily apply to you, just as the drawbacks that you may recognize, may not be what others see. Just get to know the facts and decide for yourself whether some of the things mentioned in this article are beneficial to you or not.
The reading experience is among the first thing you will be able to assess since this is what everything boils down to. It is true that the electronic book reader has the capability to display texts and images very clearly with the latest technology in gadget screens. But with all these advancements, some people still prefer reading from a conventional book rather than a digital screen; they are just not as comfortable. Some even get headaches, or get sick, staring at the backlit screen of their iPhone while reading text messages. How much more when they are reading for hours with their eBook reader?
When you talk about subject matter, conventional books are pretty diverse with all the different topics out there. But with eBooks, the subject matter it covers is even broader than conventional books. Wide enthusiastic readers will definitely enjoy the diversity that eBooks can provide. eBook readers such as the Kindle reader also allow the user to sample books before they purchase them, while also providing access to single articles and blogs.
Book enthusiasts and collectors alike will agree to the fact that a collection of books can occupy so much space. Collectors who have started collecting books at a young age will have to rent or buy a significant storage space just to house his collection, by the time he hits retirement age. But with eBooks, all you will need is a memory card to store your entire library of books; and, you can even carry it with you pretty much anywhere. The catch, however, is that in the event that the memory card gets corrupted or damaged in any way, your entire collection could end up unusable.
On top of it all, the electronic book reader that is normally used in order to read eBooks has quite a hefty price tag, especially the ones with the awesome features. The only solace you can get from this is that the eBooks themselves are really not that expensive. Some New York Times bestsellers can go for less than ten dollars. Due to proprietary purposes, however, most of these eBooks use proprietary formats. This means that eBooks in proprietary formats can only be read with a wireless reading device that recognizes that same format. Transferring an eBook to another eBook reader that uses a different format can be a problem. So whatever you decide, paperback or digital, just keep one thing in mind; good books are measured by its content, and not by its cover, shape, or form.
It's not surprising that the Kindle Reader is generally rated as the top Electronic Book Reader. We have the hard facts to show why.
Article Source: http://EzineArticles.com/?expert=Jim_Lucas

Career Options With Your Digital Media Degree

Technological developments in the twenty-first century have given us an array of the most powerful communication tools in human history to work with. Laptops, mini-DVD players, blue-ray technology, iPads, iPods, smart phones, digital SLR camera, flipcams are all featured prominently on the scene to name a few. However, without an extensive knowledge of visual communication, one might not know how best to use all of these digital media tools to their advantage. In fact, all of the new technology could certainly be quite overwhelming if you don't know where to turn first. A digital media degree can teach you how to combine your interests in entertainment, art and media with a profound knowledge and understanding of modern technology. Once you have both the knowledge AND the degree, there is virtually no stopping you on your path to finding the perfect career in your desired niche. Here are just a few examples of the vast array of digital media career options.
1. Film and video editing. Editing is a huge part of the creative process of film making. It involves taking pre-shot footage and audio clips and editing them into sequences which will ultimately add up to the finished product of a motion picture. Editing film and video is an incredibly interesting profession because it involves combining the ancient art of storytelling with the mastery of modern technology. A student who studies editing will learn about cutting off film slates, pacing, rhythm, transitions, music, dialogue and many more layers that combine to create a finished film. Film and video editing is an incredibly important and enriching profession.
2. Videography. Videographers are the people that capture moving images onto electronic media like videotapes and camcorders. Videography is essentially the equivalent of cinematography except for the images are recorded onto electronic camera devices instead of film stock. In a visual arts college, you will be taught not only about many videography methods and strategies, but also about the history of film and the blurred distinction between videography and cinematography because of the popularization of digital imaging in the late 20th century.
3. Animation. If you've always admired cartoon animation and art, you can learn more about professional animation careers. As an animator, it would be your job to create 2-D or 3-D images that are then displayed in rapid sequence to create the illusion of movement. You would learn to use special software that helps to design 3-D imaging, as well as digital storytelling, web design and visual effects.
In the rapidly expanding technological wonderland that is the 21st century, a digital media degree can get you far in terms of career options, creativity and technological excitement. Editing, animation and videography are only three out of many more specialties and digital media careers. If you love to play with technology, start making a career out of it by getting a digital media degree!
Are you interested in obtaining a digital media degree? visit digital media college for more info
Article Source: http://EzineArticles.com/?expert=Yael_Meromy

Wednesday, 31 July 2013

Camp Helps Kids Unplug From Media, Mom and Dad

I saw a "tween" recently in my therapy practice that I suspected might have some food issues. When I began asking gingerly about her eating habits she whipped out her cell phone to text her mother: "What do I usually eat for breakfast?" After a minute of messaging she turned her attention back to me to report the results of her inquiry.
Now, I'm sure this young girl could have answered my questions without electronically soliciting help from her mom. Yet her reflexive texting habit made stopping to think for herself entirely avoidable - and regrettably so, because stopping to think is often when important insights occur. That's why I leave a lot of space in therapy sessions for thought and contemplation on the part of the children I see.
Unfortunately, stopping to think is a behavior less and less common among teenagers and pre-teens. We all know the reason: instant Internet communication plays an increasingly dominant role in the lives of ever-younger children.
Virtual technologies are now entrenched in children's daily routines. A recent Kaiser Family Foundation study found that adolescents spend 6.5 to 8.5 hours a day consuming online media. Online chatting, text messaging, social networking websites like Facebook and Twitter, and music and video channels such as iTunes and YouTube significantly reduce youngsters' exposure to direct, interpersonal experiences.
Pushing the Pause Button
Technology is not inherently bad, of course, but the unprecedented consumption of rapid-fire electronic media makes time for uninterrupted, in-person engagement with peers and mentors all the more important to children's intellectual, social and emotional growth. Faced with mounting pressures to perform in their classrooms, sports activities and social networks, adolescents, especially, need more opportunities to connect with one another on a genuinely personal level.
Among the best places for children to push the pause button on their electronically-driven, speed-of-light lifestyles are traditional, sleep-away summer camps. In simple, natural settings free of cell phones, iPods and Xboxes, children can hear the sound of their own thoughts more clearly - and learn to use those thoughts to create new opportunities and solve youthful problems for themselves.
Away from the pervasive media that absorb so much of their daily attention, youngsters -- especially adolescents -- can concentrate on exploring new ways to be in the world, by practicing personal choice and decision-making independent of their parents. Camp offers kids "real" space and time opportunities to develop the self-awareness, self-confidence and human support systems required to succeed in an increasingly demanding young person's world.
The Benefits of (Temporary) Parent-Child Partings
For parents, sending a child to an overnight camp requires letting go for a few weeks in order to foster the very real growth in maturity, self-confidence and self-concept that comes from living away from home, playing, working and learning among peers in a supportive community.
The short-lived separation is a sacrifice particularly worthwhile making, in today's culture of "helicopter" parenting: children who rely primarily on Mom and Dad to instill a sense of self gain opportunities at camp to set their own goals and meet personal challenges head-on.
In my work with adolescents as a therapist, I often ask young clients how they know they are "good at something." More often now than in the past, they say they "know" because their parents tell them so. These youngsters apparently lack the capacity to assess their personal capabilities and strengths through experiences all their own.
When my oldest daughter went off to camp for the first time at age eleven, I too worried that she would not get from it the boost in skills and self esteem I felt she "needed" to succeed in the competitive environment girls these days inhabit. But when her first letter home arrived in the (U.S.) mail, it was full of pride over the "glorious" experience she had had sailing a boat by herself, for the very first time.
I knew then that she had achieved something far greater than the ability to maneuver a Sunfish in the wind: She had developed her own internal sense of control and esteem - without her parents' management. That accomplishment, and many others that followed in the course of a five-year camp "career," taught her she has the capacity to navigate through life, making her own good decisions.
Preparations for an Adult-in-Progress
Participation in rich and affirming peer group traditions is another great benefit of unplugged, parent-free camp life, especially for children who return to the same camp summer after summer.
As parents, we do our best to maintain high quality and consistency in family life -- regular dinners at home, bedtime at a decent hour, spiritual growth and responsible participation in our communities. Yet our best efforts are sometimes countered by the fragmented nature of everyone's work, school and leisure pursuits.
At camp, routines, roots and connections grow naturally out of places and practices sometimes generations in the making - tents, cabins and lodges built before campers were born; songs, stories and ceremonies conceived in a previous century; camp moments that conjure a time when the world stood still and quiet.
From a therapeutic standpoint, these memories and moments are bankable.
I met a young woman of 19 recently while teaching in a training program for peer counselors at a local university. Why, she was asked, would she be good at helping freshman girls deal with roommate issues, body issues, performance issues, confidence issues, relationship issues? Because she had a wealth of experience from her many summers as a camper and counselor, she said.
Camp offered this woman an opportunity to meet new friends and mentors that became like a second family. For girls especially, camp was a welcoming environment where looks and clothing don't count for much, but capability and caring did; when connecting with the real girl inside was more important than worrying about personal image on the outside.
Here was a successful adult-in-the-making, whose parents had the foresight to unplug her, ten or so years ago, from the preoccupations of a (somewhat less) wired child's world -- and from themselves -- so she could slow down, pause, think, share, connect, engage, risk, participate and contribute in essential, not virtual ways, on her own ever-evolving terms.
Anne McSorley is a psychotherapist, business consultant and executive coach. She operates a successful private practice working with adults and adolescents. Her seminars and consulting work focus on important adolescent and adult psychotherapy issues such as, depression, stress, suicide prevention, empowerment and development. annemcsorley@hotmail.com
Article Source: http://EzineArticles.com/?expert=Anne_McSorley

Increasing Your Media Quotient (MQ) - Part Two

Expert Author Thomas Murrell
What happens when your MQ, or what I call Media Intelligence drops?
Does this fall over time or because of your actions or behaviours.
I believe poor decisions can lead to actions and behavious that decrease your MQ.
This in turn impacts on your reputation.
Think low MQ people and the names Paul Wolfowitz from the World Bank, Ben Cousins from the West Coast Eagles and Paris Hilton come to mind because of their recent actions that have eroded goodwill with their stakeholders or fans.
Understanding how the media works is vital in gaining successful coverage for your organization and raising your MQ.
What does the media want and how can you increase you chances in obtaining coverage?
Here is part two of the three part series on increasing your MQ.
Interviewer: Do sending pictures with media releases help get publicity?
Thomas Murrell: Yes, you can add them and they are useful for web releases and print but a waste of time for TV and radio. Don't show your ignorance of how electronic media works by making this blunder.
My rule of thumb is to add a line at the end of the media release for print and web that says "pictures can be provided on request".
There are exceptions of course. Take for example the Australian Broadcasting Corporation (ABC) which has both a radio and TV network and now an extensive oline news portal where they publish pictures because a visual image both in print and online can add to the impact of a story.
Of course you can also send a Video News Release (VNR) to a TV station.
While expensive compared to the cost of a traditional news release, they allow you to provide information the TV station may not have the resources to collect themselves.
An example would be a remote minesite or even computer generated graphics for a new stadium, transport development or oil and gas project.
Any element that is graphically appealing that could add value to the story.
Slick packages made to look like news with a reporter are commonly used unedited by small regional television stations that have limited budgets for news production or are understaffed.
While some stations have a policy of not using VNRs, it is good public relations practice to provide professionally shot video clips designed to be used as stock footage.
Some critics of VNRs have called the practice deceptive or a propaganda technique, particularly in cases in which the segment is not explicitly identified to the viewers as a VNR.
So it is a grey area and one to be careful of. At the end of the day you need to weigh up the costs of doing it versus the potential return on investment.
If you only have a small budget, I would avoid a VNR and just use a standard media release.
Interviewer: What other aspects are important in putting together a media release to help get it to publication/to air?
Thomas Murrell: Accuracy, timing and the quality of your distribution list. And of course you will have more success if you have a personal relationship with the journalists or editors concerned.
Sometimes having a coffee or lunch with select media can be just as successful in getting media coverage than just blasting away to a list that you have no relationship with.
Media get bombarded with hundreds of releases a day. If you can target specific sections - health, business, education with specific angles you will have more success.
Interviewer: I have heard lunch works well!
Thomas Murrell: Lunch is good - but often media are time poor. You must pay and never have any expectation that anything will come of the luncheon.
Interviewer: Can you give us any tips for leveraging your ideas?
Thomas Murrell: If one person has questions about your area of expertise, then there will be many others with the same questions.
Interviewer: Can you expand a bit more?
Thomas Murrell: Turn all these questions into titles for articles and media releases you are going to write.
For, example - with your permission, I'm going to take all the questions you've asked in this global online forum and my answers and I will turn them into at least three articles.
These articles will be pitched to health professional trade magazines, websites wanting articles and of course my own eZine, Media Motivators read by 8,000 professionals in 35 different countries.
I could then take seven of these articles and then turn them into a white paper or free eBook.
This could be given away as a downloadable PDF on a website or other online forum.
You see providing tailored content that provides answers to the questions most commonly asked by your prospects is the new currency to promote yourself as a recognised authority.
I call this the gravity effect of a strong personal brand and positioning yourself as the 'go to' person.
By attracting prospects to your business by this powerful and invisible force, you not only have more qualified leads which will increase your conversion rate to sales, but you will also have less wastage.
Traditional marketing reaches out to people through the push approach, but the gravity approach uses information to pull people to your business.
Besides being interviewed on an online forum, here are five other ways I leverage my expertise:
  1. Writing articles for eZines, websites and trade magazines.
  2. Turning these articles into an eBook, white paper or traditional book.
  3. Interviewing other experts for an article, book or podcast.
  4. Reading other books and doing a book review with key points. You learn and then leverage with others.
  5. Record presentations and turn them into a product or break them up and broadcast them as a podcast or video on YouTube.
So you see I've spent an hour in this forum and yet have written three articles at the same time! So thank you for asking me to take part.
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com
Article Source: http://EzineArticles.com/?expert=Thomas_Murrell

Market & Promote Your New Book Through Media Outlets

Not having the large book marketing budgets like publishing companies, new authors must find cost efficient ways to promote their new books through media outlets. Print and electronic media (radio and television) are very expensive, both nationally and locally. But the exposure for new books through this type of advertising is hard to beat. New books of high profile authors get expensive print and electronic media advertising campaigns developed by publishers. These advertising campaigns use the author's name to get media exposure for the new books.
As a new, unknown author, you are not going to be given this type of media advertising for your new book. Can you do it yourself? No! Media advertising is expensive! The cost of these campaigns is more than new authors can afford. However, there are still inexpensive ways you can get the media exposure you need for your book.
1) Articles
Submit articles to magazines and newspapers specific to your book's target audience. The articles should be about a topic related to your book. They must be written in a way to catch they eye of the editor. If published, these articles will increase the visibility of you and your book. Another idea is to submit a proposal for a column that will appear periodically in newspapers and/or magazines. The proposal would have to be strong enough to sell the editor on replacing a currently published column with yours. Your proposal could also be submitted for national syndication to increase the number of publications it appears and give your book even greater exposure.
2) Radio/TV Media
Send a press kit to media outlets that appeal to your book's target audience. The kit should include a cover letter proposing you for an interview. The topic you'd be willing to discuss should be related to your book's central theme or message. Also, provide a list of suggested questions that could be posed during the interview. Sell the producer on the idea that your topic has the potential for an interesting show. The result will be more media visibility for you and your new book.
3) Advertising
Print and broadcast advertising have unsold spaces or times that can be purchased at the last minute for relatively low prices. Call media outlets and ask about remnants that are available.
A small book-marketing budget should not prevent new authors from getting exposure for their books through media outlets. There are still inexpensive, effective ways it can be done.
Kevin L. Mitchell is the co-owner of MKM Book Services, a book consulting firm. For information about The New Author’s Book Marketing eCourse visit http://www.mkmbookservices.com/ or send an email to: Kevin@mkmbookservices.com
Article Source: http://EzineArticles.com/?expert=Kevin_L._Mitchell

Internet and the Evolution of Digital Media

Expert Author Liza Mathers
Just think of the time when we were living with primitive technology where the idea of a television could have been termed a dream of daydreaming individuals. Likewise, take example of any gift of the modern science and technology; most of them were not even thinkable in the past. Online media is not different from such advanced gifts of science and technology.
Digital media is simply referred to any type of electronic media such as cellular phones, digital video, compact discs, internet, e-book, television, minidisc, computer, e-Commerce, video games, and other interactive media. The media that can be stored in electronic way is the digital media. There is no doubt that internet is the most important mean of digital media, which offers great flexibility to store digital content, such as pictures, rich text, audio and video material, as well as graphics. We can see how the digital media on the internet is developing day by day.
The simple form of digital media is text. In its primitive stage, internet was accepting text as digital information storage point with many limitations. As internet technology advanced, we got good word processing and text editing options. Data storage started to shift from papers and files to computer's paperless storage media which made information available just a mouse-click away. When the information is stored on computers, sharing and further storing on the internet became very easy and accessible to the interested ones. At this stage, the digital media started to take a considerable shape.
As the next step towards advancement, more options were introduced on the internet that made it possible to add photos and images to the text message, or pictures replaced text in some cases. This made the online media and also the development of online news more impressive on the internet and started helping people in many directions - personal, official, and commercial.
Audio options started to play their active part in the middle of 1990 with the easily usable mp3 files. Soon after this facility, music and vocal messages started to play a very important role as effective online news options.
Online news on the internet got a big boost when video was introduced. This made the things more impressive and presentable. Like pictures, video sharing also became very popular.
With rich text, graphics with high quality pictures and images, online media on the internet has reached to a considerable height. It is not all, as the future will see more development in this sector.
It is worth noting how the great evolution of online news on internet is helping the people around the globe; how easier marketing has become; how it is helping businesses to grow globally; and so on, the benefits are many. There is no doubt that now many businesses solely depend on the proper usage of news media on the internet. We just need to harness the hidden powers of internet and avail this highly beneficial digital media.
Seek4media.com, a growing community that attempts to deconstruct digital news media in all its pervasive forms across the web with up to date articles revolving around all types of interesting issues and offer constructive opinions on online news trends today from a prosumer perspectives. Our articles are created, reviewed and submitted by experienced and knowledgeable staff of professional writers
Article Source: http://EzineArticles.com/?expert=Liza_Mathers

Why Media Management May Be Right For You

Earning a media management degree will open the door to a variety of jobs in almost any field, including publishing, public relations and education. If your goal is to start your own company, such as a public relations agency, then the media related management degree will provide you with the training and information you need. The outlook for public relations and advertising managers is very bright, fueled in large part by the continued demand for these positions in internet related advertising. If you already have a job in publishing, journalism or public relations, you may want to consider getting a degree in media management to give you the necessary qualifications for a management position. Media management software is also now commonly available.
Courses in Media Management and Communications (typically M.S. level) will provide a broad knowledge both print and electronic publishing The courses will also provide a good grounding in the business side of the media industry, which is very useful if you are looking for a leadership position. Students are given an in-depth understanding of the commercial and economic side of the industry, ensuring that they are ready for much more than an entry-level job. Many who are keen to learn about the financial background of the media, but are reluctant to go for an MBA, will find it useful to opt instead for an MS in Media Management.
The business fundamentals you will get in an M.B.A. in Media Management include business administration, accounting, information system management, and basic business law. Important fundamentals in management are also covered in the course, including operations, general business and marketing. Most students decide to specialize in a particular area, such as media and entertainment industries or communication management. Once you're on this type of focused course of study, you can concentrate on your own particular goals, which may include employment in the entertainment industry, communication law, print or electronic media, or broadcast management. Given the breadth of the field, there are of course many other areas that can be delved into, such as PR, corporate image training, advertising and others.
There are a large number of media related degrees available, but many employers will look for the media related management degree when hiring new employees or promoting current ones. The media related management degree signals to personnel managers that you have a comprehensive understanding of the industry, and also that you've been trained in the financial aspects of the business. The media management degree is built on a solid foundation of knowledge of the business, financial and legal aspects of the industry, setting it apart from those other degrees that provide only the basics, such as content creation or publishing. And a media related management degree isn't limited, either; students may wish to specialize in various areas within their field, like international business and marketing, product development and management, or the psychology of consumerism. Standard degrees in management or journalism, simply fail to provide the requisite broad technical training to open up as many avenues as media management can.
For more information relating to media management, please click here: Media Management Software.
Article Source: http://EzineArticles.com/?expert=Rai_Fritzu

Smart Media Communications; Part 2 - Understanding The Media Markets And The Media

Expert Author Jim Hart
If you are thinking about initiating a public relations/media communications effort it makes sense to understand the media markets to help formulate a communications strategy. In this article we will discuss the major media markets and practical considerations associated with a low budget communications plan.
THE TOP-30 MEDIA MARKETS
As mentioned in (Part 1) of this series, there are 30 major cities in America known as the TOP-30 media markets. They are called major media markets because the population levels exceed over one million people across a wide demographic audience and they are:
Atlanta, GA
Milwaukee, WI
Baltimore, MD
Minneapolis/St. Paul, MN Boston, MA
New Orleans, LA Chicago, IL
New York, NY Cincinnati, OH
Philadelphia, PA Cleveland, OH
Phoenix, AZ Columbus, OH
Pittsburgh, PA Dallas/Fort Worth, TX
Portland, OR Denver, CO
Sacramento, CA
Detroit, MI
St. Louis, MO Houston/Galveston, TX
San Diego, CA Indianapolis, IN
San Francisco, CA Kansas City, NE
Seattle/Tacoma, WA Los Angeles, CA
Tampa/St. Petersburg, FL Miami, FL
Washington, DC
These media markets represent the biggest bang for the buck if you get booked for newspaper, radio or TV interviews because of the sheer volume of readers and radio and TV audiences. Each of these cities have at least one anchor newspaper organization located in them (The Boston Globe, The Columbus Dispatch and the Chicago Tribune, etc), for example, and even smaller newspapers can reap a substantial amount of response from a simple mention of your project. Do not underestimate any media in these cities or the surrounding areas within a 100-mile radius. If you are looking for big time coverage and major public awareness, these cities are they place to focus your time and resources.
SMALL CITIES
Smaller cities, those that do not appear in the list above, can still generate significant results in areas with populations ranging from about 250,000-750,000 people. While not considered a major media market, coverage by TV, radio and newspapers concurrently can create quite an impact on public awareness. Again, these cities should not be overlooked in the communications planning.
SMALL TOWNS
Small towns include population centers from about 25,000-100,000 people and many times only have a local newspaper organization, some local magazines and a few local radio stations. TV broadcasts are often received from neighboring cities and through cable.
TALKING TO THE MEDIA
Every city, no matter how small or how large, has a natural order within the media; Newspapers organizations are headed up by editors and specialty column writers and the electronic media (radio and TV) all have producers and hosts. When dealing with newspaper organizations you want to target your calls to the appropriate reporters covering your story idea. For example, if you were trying to promote a book on cars, then you would want to talk to the reporter covering the auto motive section, if your story deals with real estate, the real estate reporter, and so forth. In the electronic media (radio or TV), you can either do research at the library, or order a Bacon's media directory or call the target stations directly with your story idea. Many times the receptionist can guide you to the appropriate producers of the shows most inclined to cover your story idea. A key is to make friends with the receptionist, who is your eyes and ears into the organization. One way to establish a dialog with the receptionist is to simply ask "can you help me" and then briefly describe your story idea and ask to speak to the best producer according to the receptionists opinion. The receptionists know who's who in these organizations and can save you a TON of time.
THINGS TO CONSIDER
1. If a newspaper has never interviewed you, relax, it's a breeze. Radio and TV is different though. Many times these are live and you will be exposing your self to a considerable audience. If the media event takes live calls this can be especially nerve racking if you have no experience. In order to be professional, you must know your topic. You must be an expert in your field. When you are on live radio or TV and they plan on taking live calls, it is comparable to sitting in the middle of a packed super bowl football field and having to answer questions from anybody in the bleachers and everybody will hear your answers. Not to much of a problem if you REALLY know your topic. If you don't know an answer to a caller's question, be honest and say you don't know--tell them to leave their name and number with the station and you will call back with an answer. It provides a professional way to maintain your dignity.
2. For this reason, it makes sense to target your first phase of communications towards smaller towns and focus on small newspapers and small radio stations. This way, you will gain experience in smaller venues and, if you make a mistake, you will not destroy your credibility in a large media market.
3. Concentrate your efforts into one city at a time unless you think you can handle a national PR rollout. I suggest focusing your efforts and money into a city because you want to "spin" the media all at the same time. I mean, you want all your media events to happen in a concentrated manner so that newspapers, radio stations and maybe TV cover you all within a week or so. This way you get in and get out of a city and analyze what happened, both good and bad including results.
Getting media coverage is most often a matter of being honest with everybody you deal with. You will need a professional release (the next lesson in this series) to get people's attention but beyond that, being friendly and honest is the key to success with media. As long as your topic is informative, controversial or sensational, getting media coverage is relatively easy to do. Stay tuned to these articles, they will be updated daily over the next five (5) days.
To your success! Copyright © 2006 James W. Hart, IV All Rights reserved
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Tips for Drafting Basic Media Strategy

"The medium is the message" wrote Marshall McLuhan in his book Understanding Media: The Extensions of Man.
Media plays a pivotal role in advertising. The right medium could take the message to your target audience smoothly and the wrong one could make your campaign go kaput. These days innovations in media are catching the attention of consumers where the basic concept is to do justice to the product and the concept.
How to choose the right media?
When you sit down drafting a media strategy, ask yourself the following key questions:
• Is the product for the masses?
• What is the reach for the media you have chosen?
• Does your budget allow innovations?
Instead of blindly proposing a media mix comprising print, electronic and OOH; it is better to add some thought or strategy that boils down to why you have chosen a particular medium and what benefit it will bring to the end consumer. Ideally, give a benefit and the reason to support your claim.
What is the 'strategy' in media strategy?
Broadly, the route of a strategic media path comprises four fundamental points:
1. Evaluation
2. Engagement
3. Awareness
4. Response Orientation
Out of these, evaluation and engagement are the toughest since every product or service requires a different media. For instance, retail clients could spend on more BTL or below-the-line services yet every retail client could have a different budget. So for client A newspapers could be the best option for topical ads whereas client B could only rely on BTL services for selling his product.
What are the objectives of media strategy?
• Build Brand Awareness
• Engage Target Audience
• Nurture Brand Ethics
• Information Dissemination
• Bridging the Gap between Core Brand Values and Target Customers
Particularly for the government or PSU (Public Sector Units) clientele, media optimization should encompass two fundamental purposes of the client, namely:
• Better Reach and
• Higher Impact
What are the media verticals?
There are different media verticals that map out a comprehensive path for media mix:
• Print - Newspapers and magazines
• Print Production - Collaterals like leaflets, brochures, handouts, etc.
• OOH (Out of Home) - Hoardings, bus shelters, metro panels, in-venue branding, etc.
• Electronic Media - Radio, TV and Internet
• Social Media - Facebook, Twitter, LinkedIn, Pinterest, Tumbler, etc.
• PR - Conferences, Seminars, Luncheons, etc.
• Promotions - Contests, free gifts, etc.
• Sponsorships - Events, mall branding events, radio or TV spot programme, etc.
• Internal Communication - Often sidelined, employees are target audience too. They are the face of the company that consumers interact with daily. Mousepads, stationery, emailers, etc. are a part of intra-company media.
Is the media strategy only about choosing different media?
No. A strategy entails the following parts too:
• Media Buying
• Media Planning
• Buying the Best and Most Cost Effective Media Space
• Analytics and Insight
• Integrated Media Planning
What are the important points the media strategy note or paper should include?
Summing up, the core defining media role or the 'strategy' in media strategy is:
• To understand the business environment in which the brand operates.
• To chart out a comprehensive media strategy using various media buying channels based on the above understanding to maximise the reach.
• To review the effectiveness of the media campaign and adopt the changing market scenario into the communication.
• To provide timely and regular feedback and inputs to the organization so as to make the campaign better and stronger.
• To ensure that the media campaign remains on budget and is profitable for the organization.
Article Source: http://EzineArticles.com/?expert=Angelica_Tara

Tuesday, 30 July 2013

Media Journalism Jobs in India - Mass Media Jobs

India is one of the fastest growing nation that has abundant potential in terms of media journalism jobs. To do mass media jobs you can search TV jobs, radio jobs, jobs in newspaper, magazine and other print media companies, online website and Internet media job. Public relations (PR), advertising, sound, video and other multimedia jobs are also considered as mass media jobs.
Television that is considered as the leader in digital media has been seeing profuse growth in terms of number of channels. With the technological advancements in the field of broadband, IPTV and DTH the number of channels and TV as an electronic media will further grow leading to many media journalism jobs in India. It is found by the FICCI that growth in the Entertainment and Media industry is more than the Indian economy. Moreover the numerous media jobs and journalism jobs are greatly affected by the contributory foreign direct investment (FDI) environment. All different medias be it a print, television, radio, films all are open to FDI.
Expansion in media journalism jobs have also been done by the many key players of other industries that are now joining the media and entertainment industry. Reliance Capital, Videsh Sanchar Nigma Limited (VSNL) of TATA group are the important names who have joined the E&M industry. Foreign investor Henderson Global has invested in Hindustan Times and Financial Times has invested in the Business Standard. This has led to the generation of media jobs in these print media giants. Owing to this, print media is generating many journalism jobs and also showing profuse growth.
Radio with many latest FM channels is again gaining momentum and leading to growth in media journalism jobs in India. This is a great push to the entertainment and media (E & M) industry. Electronic media has seen the growth in the number of channels. Walt Disney, Start Sports, ESPN, BBC are few to name in the media industry.
Now media journalism growth on such a large scale truly needs so many employees that are hired through media journalism jobs in this entertainment and information sector.
Along with these traditional media sectors, Internet is also catching fire and according to the recent estimates there are about 28 million users of Internet. Internet advertising sector in India stands at about INR 1 Billion. There are now many media journalism jobs in India pertaining to Internet. Many news sites are coming that need journalist, writers, reporters and the whole editorial and website maintaining team. All the channels, FM radios, newspapers along with media jobs are also leading to the growth of advertising jobs.
There is no doubt regarding the media industry in India that has numerous prospects and generating far better media journalism jobs in India. With efforts of government and many key players the journalism scenario in India has been metamorphosed from caterpillar to butterfly.
Top Recruiters for Media Jobs in India
  • Balaji Telefilms
  • Bennett, Coleman & Co. (The Times of India Group)
  • Hindustan Times
  • India Today Group
  • Living Media India
R Oberoi is associated with Man Power India and recommends http://www.manpowerindia.net for further reading. You can get career tips and will find the site immensely informative.
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Media Law and the Rights of Women in India

Introduction
Women's rights, as a term, typically refers to the freedoms inherently possessed by
women and girls of all ages, which may be institutionalized, ignored or illegitimately
suppressed by law, custom, and behavior in a particular society. These liberties are
grouped together and differentiated from broader notions of human rights because they
often differ from the freedoms inherently possessed by or recognized for men and boys,
and because activism surrounding this issue claims an inherent historical and traditional
bias against the exercise of rights by women.
Issues commonly associated with notions of women's rights include, though are not
limited to, the right: to bodily integrity and autonomy; to vote (universal suffrage); to
hold public office; to work; to fair wages or equal pay; to own property; to education; to
serve in the military; to enter into legal contracts; and to have marital, parental and
religious rights. Today, women in most nations can vote, own property, work in many
different professions, and hold public office. These are some of the rights of the modern
woman. But women have not always been allowed to do these things, similar to the
experiences of the majority of men throughout history. Women and their supporters have
waged and in some places continue to wage long campaigns to win the same rights as
modern men and be viewed as equals in society.
Evolution of women's rights in India
Position of women in ancient India
The position of women since long has been pitiable in all aspects of life and her
subjection by males has been throughout a matter of history. She could not feel
independent, and act as so, barring a few exceptions.
The women in Vedic period enjoyed equal status with men and independence in action.
Not only they had the place of honour, but were entitled to participate freely in social
activities. They were allowed to pursue the academic attainments and shared the family
life with full vigour. They were free to select their conjugal partner and exercised free
will in entering into the matrimonial bondage.
The privileges that women enjoyed in the Vedic period were short lived and the position
of women began to decline from the latter Vedic period onwards. Post Vedic period saw
the emergence of Manusmrithi. The injunctions of Manu merged the wife's individuality
with that of her husband and recommended strict seclusions for women and rigorous
discipline for widows. While glorifying motherhood and allowing women all freedom in
the management of the household, he permitted child marriage and polygamy. In the
Dharma-shastra women are unambiguously equated with the sudras. Even the Gita
places women, vaisyas and sudras in the same category and describes them as being of
sinful birth. Moreover women lead a life in abject misery. The women were denied the
right of equal opportunity in the field of education as well as in employment. The
inhuman system of .Sati. was prevalent as a compulsory custom. Widows were not only
precluded from remarrying, but they were also not allowed to live after the death of their
husband. There also existed the system of Purda, were the women had to cover her face
and body with a robe when she was to be seen in public. These were not only deprivation
of the rights of women but were also social evils which plagued the ancient Indian
society. The other evils which affected the women in ancient India were child marriage,
female infanticide, Dowry system etc.
During the British rule, many new rules were being legislated to abolish certain social
evils which have direct impact on the rights of the women. Many social reformers during
this period including Raja Ram Mohan Roy worked hard for the abolition of the system
of sati and reinstated in its place the right of widows to remarry. More emphasis was
given to provide opportunities for improving the plight of women like improving
opportunities for female education etc.
After Independence, most of the social evils like Sati system, child marriage, female
infanticide etc which affected the rights of women adversely were abolished. More laws
were enacted to provide women equal status with man in the field of education and
employment opportunities, laws were also enacted for preventing discrimination against
women on the basis of gender. Constitution of India also provides for provisions in order
to protect the rights of women. Reservations were made in the public sector to increase
the ratio of women population and to bring it in par with the male population. The Indian
penal code has also adopted stringent measures to deal with crimes against women. Penal
punishments were incorporated for dealing with the crimes of rape, marital violence
against women, prostitution etc. The Dowry Prohibition act also provides for punishment
in giving and accepting of Dowry. Recently a bill was enacted to prevent harassment of
women in their work places.
International conventions for the protection and promotion of women rights
The Convention on the Elimination of All Forms of Discrimination against Women
(CEDAW), adopted in 1979 by the UN General Assembly, is often described as an
international bill of rights for women. Consisting of a preamble and 30 articles, it defines
what constitutes discrimination against women and sets up an agenda for national action
to end such discrimination.
The Convention defines discrimination against women as "...any distinction, exclusion
or restriction made on the basis of sex which has the effect or purpose of impairing or
nullifying the recognition, enjoyment or exercise by women, irrespective of their marital
status, on a basis of equality of men and women, of human rights and fundamental
freedoms in the political, economic, social, cultural, civil or any other field."
By accepting the Convention, States commit themselves to undertake a series of
measures to end discrimination against women in all forms, including:
To incorporate the principle of equality of men and women in their legal system, abolish
all discriminatory laws and adopt appropriate ones prohibiting discrimination against
women; Establish tribunals and other public institutions to ensure the effective protection
of women against discrimination; and to ensure elimination of all acts of discrimination
against women by persons, organizations or enterprises.
The Convention provides the basis for realizing equality between women and men
through ensuring women's equal access to, and equal opportunities in, political and public
life -- including the right to vote and to stand for election -- as well as education, health
and employment. States parties agree to take all appropriate measures, including
legislation and temporary special measures, so that women can enjoy all their human
rights and fundamental freedoms.
The Convention is the only human rights treaty which affirms the reproductive rights of
women and targets culture and tradition as influential forces shaping gender roles and
family relations. It affirms women's rights to acquire, change or retain their nationality
and the nationality of their children. States parties also agree to take appropriate measures
against all forms of traffic in women and exploitation of women.
Countries that have ratified or acceded to the Convention are legally bound to put its
provisions into practice. They are also committed to submit national reports, at least
every four years, on measures they have taken to comply with their treaty obligations.
United Nations Declaration on the Protection of Women and Children in Emergency and Armed Conflict
Bearing in mind the need to provide special protection to women and children belonging
to the civilian population, solemnly proclaims this Declaration on the Protection of
Women and Children in Emergency and Armed Conflict and calls for the strict
observance of the Declaration by all Member States:
1. Attacks and bombings on the civilian population, inflicting incalculable suffering,
especially on women and children, who are the most vulnerable members of the
population, shall be prohibited, and such acts shall be condemned.
2. The use of chemical and bacteriological weapons in the course of military operations
constitutes one of the most flagrant violations of the Geneva Protocol of 1925, the
Geneva Conventions of 1949 and the principles of international humanitarian law and
inflicts heavy losses on civilian populations, including defenceless women and children,
and shall be severely condemned.
3. All States shall abide fully by their obligations under the Geneva Protocol of 1925 and
the Geneva Conventions of 1949, as well as other instruments of international law
relative to respect for human rights in armed conflicts, which offer important guarantees
for the protection of women and children.
4. All efforts shall be made by States involved in armed conflicts, military operations in
foreign territories or military operations in territories still under colonial domination to
spare women and children from the ravages of war. All the necessary steps shall be taken
to ensure the prohibition of measures such as persecution, torture, punitive measures,
degrading treatment and violence, particularly against that part of the civilian population
that consists of women and children.
5. All forms of repression and cruel and inhuman treatment of women and children,
including imprisonment, torture, shooting, mass arrests, collective punishment,
destruction of dwellings and forcible eviction, committed by belligerents in the course of
military operations or in occupied territories shall be considered criminal.
6. Women and children belonging to the civilian population and finding themselves in
circumstances of emergency and armed conflict in the struggle for peace, selfdetermination,
national liberation and independence, or who live in occupied territories,
shall not be deprived of shelter, food, medical aid or other inalienable rights, in
accordance with the provisions of the Universal Declaration of Human Rights, the
International Covenant on Civil and Political Rights, the International Covenant on
Economic, Social and Cultural Rights, the Declaration of the Rights of the Child or other
instruments of international law.
United Nations Declaration on the Elimination of Violence against Women
The declaration mainly aims at protecting women from torture. For the purposes of this
Declaration, the term "violence against women" means any act of gender-based violence
that results in, or is likely to result in, physical, sexual or psychological harm or suffering
to women, including threats of such acts, coercion or arbitrary deprivation of liberty,
whether occurring in public or in private life.
Article 2
Violence against women shall be understood to encompass, but not be limited to, the
following:
( a ) Physical, sexual and psychological violence occurring in the family, including
battering, sexual abuse of female children in the household, dowry-related violence,
marital rape, female genital mutilation and other traditional practices harmful to women,
non-spousal violence and violence related to exploitation;
( b ) Physical, sexual and psychological violence occurring within the general
community, including rape, sexual abuse, sexual harassment and intimidation at work, in
educational institutions and elsewhere, trafficking in women and forced prostitution;
( c ) Physical, sexual and psychological violence perpetrated or condoned by the State,
wherever it occurs.
The Declaration aims at making the world a safer destination for women and to enjoy
their rights without any encumbrances.
ACLU Women's Rights Project
Since 1972, the ACLU Women's Rights Project has worked to empower women and
advance equality. Many people, before and since, have contributed to our effort.
The Women's Rights Project focuses on four core areas:
Employment
WRP advocates on behalf of low-wage immigrant women workers, works to eliminate
welfare disparities, and seeks to end workplace discrimination.
Violence Against Women
WRP is committed to advancing battered women's civil rights, assisting women in their
efforts to keep themselves and their children safe, and challenging the housing and
employment discrimination experienced by so many battered women, especially low income and women of color.
Criminal Justice
WRP addresses the harms to women and girls caught up in the criminal and juvenile
justice systems, including their conditions of confinement, and the impact of sentencing
and incarceration policies on women and their children.
Education
WRP is dedicated to ensuring that public schools do not become sex-segregated and that
girls and boys receive equal educational opportunities.
Legislations in India for the Protection of Women
The major women specific legislations in India are the following:
The Immoral Traffic (Prevention) Act, 1956- The Immoral Traffic act aimed at
preventing immoral activities using women. It provides punishment for women
trafficking, carrying on the business of prostitution, keeping a brothel etc.
Role of Media in the protection of women's rights
Media plays a very important role in creating awareness among the women community
about their inherent rights, which they were deprived of for many centuries. Media plays
the role of a saviour in whom the power to protect and enhance the rights of the women is
arrogated. Media through its visual broadcasting should project the abject and miserable
lives and living conditions of women in rural India. More documentaries and screen plays
projecting women.s rights should be aired through visual media. Media plays an
important role in coordinating the activities of social workers who play an important role
in striving to establish women.s rights. Print media through various journals meant
exclusively for women entails a place in this men dominated world. Media has certain
forums specifically for the promotion and advancement of the interest of women folk.
Media through its various agencies helps to agitate and voice against any intrusion into
the rights of the women. In the modern age crimes against women have also became very
rampant, media was an active tool in voicing against such acts and bringing such illegal
acts to the eyes of the concerned authorities and thus keeping the issue as a hot spot
which requires urgent attention. Media also acts as an effective tool in educating people
against the commission of such atrocious acts against the women community and thus
preserving their purity and sacredness. Media also through various debates and
discussions help the legislators in identifying new areas for legislating laws for the
protection of women.
Negative effects of media on the rights of women
Media has both positive as well as negative effects on the rights of women. Media has
been a cause for the increase in infringement of the right to privacy of a woman. Media
through obscene publication and visual presentations have demeaned the dignity of
women in the modern society. Modern films tend to glorify violence and as a result
infuse such ideas in the minds of the youth. Media has played a significant role in the
promotion and circulation of pornographic materials which in turn will result in
trafficking of women, flesh trade etc. Media is a corner stone in shaping the lives of the
new generation, as majority of the modern generation are glued to them. Media through
films and publications tend to drastically revolutionise the minds of the people without
their knowledge and awareness. Hence there has to be a strict check and control on the
contents that are aired and published through the media. It was this concept which paved
the way for the development of media laws.
Media laws and its Evolution in India
In India the Press is free but subject to certain reasonable restrictions imposed by the
Constitution of India, 1950, as amended ("Constitution"). Before the impact of
globalisation was felt, the mass media was wholly controlled by the government, which
let the media project only what the government wanted the public to see and in a way in
which it wanted the public to see it. However, with the onset of globalisation and
privatisation, the situation has undergone a humongous change.
Before the invention of communication satellites, communication was mainly in the
form of national media, both public and private, in India and abroad. Then came the
'transnational media' with the progress of communication technologies like Satellite
delivery and ISDN (Integrated Services Digital Network), the outcome: local TV, global
films and global information systems.
In such an era of media upsurge, it becomes an absolute necessity to impose certain legal
checks and bounds on transmission and communication. In the due course of this article,
we would discuss the various aspects of media and the relevant legal checks and bounds
governing them.
Historical Perspective of Mass Media Laws
Mass Media laws in India have a long history and are deeply rooted in the country.s
colonial experience under British rule. The earliest regulatory measures can be traced
back to 1799 when Lord Wellesley promulgated the Press Regulations, which had the
effect of imposing pre-censorship on an infant newspaper publishing industry. The onset
of 1835 saw the promulgation of the Press Act, which undid most of, the repressive
features of earlier legislations on the subject.
Thereafter on 18th June 1857, the government passed the .Gagging Act., which among
various other things, introduced compulsory licensing for the owning or running of
printing presses; empowered the government to prohibit the publication or circulation of
any newspaper, book or other printed material and banned the publication or
dissemination of statements or news stories which had a tendency to cause a furore
against the government, thereby weakening its authority.
Then followed the .Press and Registration of Books Act. in 1867 and which continues to
remain in force till date. Governor General Lord Lytton promulgated the .Vernacular
Press Act. of 1878 allowing the government to clamp down on the publication of
writings deemed seditious and to impose punitive sanctions on printers and publishers
who failed to fall in line. In 1908, Lord Minto promulgated the .Newspapers (Incitement
to Offences) Act, 1908 which authorized local authorities to take action against the editor
of any newspaper that published matter deemed to constitute an incitement to rebellion.
However, the most significant day in the history of Media Regulations was the 26th of
January 1950 . the day on which the Constitution was brought into force. The colonial
experience of the Indians made them realise the crucial significance of the .Freedom of
Press.. Such freedom was therefore incorporated in the Constitution; to empower the
Press to disseminate knowledge to the masses and the Constituent Assembly thus,
decided to safeguard this .Freedom of Press. as a fundamental right. Although, the Indian
Constitution does not expressly mention the liberty of the press, it is evident that the
liberty of the press is included in the freedom of speech and expression under Article 19
(1)(a). It is however pertinent to mention that, such freedom is not absolute but is
qualified by certain clearly defined limitations under Article 19(2) in the interests of the
public.
It is necessary to mention here that, this freedom under Article 19(1)(a) is not only
cribbed, cabined and confined to newspapers and periodicals but also includes pamphlets,
leaflets, handbills, circulars and every sort of publication which affords a vehicle of
information and opinion:
Thus, although the freedom of the press is guaranteed as a fundamental right, it is
necessary for us to deal with the various laws governing the different areas of media so as
to appreciate the vast expanse of media laws.
Regulations in print media
The Freedom Of Press and the Freedom Of Expression can be regarded as the very basis
of a democratic form of government. Every business enterprise is involved in the laws of
the nation, the state and the community in which it operates. Newspaper publishers find
themselves more .hemmed in. by legal restrictions than many other businesses do .
despite the fact that the freedom of press is protected by the Indian constitution. The
various Acts, which have to be taken into consideration when dealing with the
regulations imposed upon the Print Media, are:
_ The Press and Registration of Books Act, 1867 . This Act regulates printing presses
and newspapers and makes registration with an appointed Authority compulsory for all
printing presses.
_ _The Press (Objectionable Matters) Act, 1951 . This enactment provides against the
printing and publication of incitement to crime and other objectionable matters.
_ _The Newspaper (Prices and Pages) Act, 1956 . This statute empowers the Central
Government to regulate the price of newspapers in relation to the number of pages and
size and also to regulate the allocation of space to be allowed for advertising matter.
Regulations in broadcasting
The broadcast media was under complete monopoly of the Government of India. Private
organizations were involved only in commercial advertising and sponsorships of
programmes. However, in Secretary, Ministry of I&B v. CAB1, the Supreme Court clearly
differed from the aforementioned monopolistic approach and emphasized that, every
citizen has a right to telecast and broadcast to the viewers/listeners any important event
through electronic media, television or radio and also provided that the Government had
no monopoly over such electronic media as such monopolistic power of the Government
was not mentioned anywhere in the Constitution or in any other law prevailing in the
country.
This judgment, thus, brought about a great change in the position prevailing in the
broadcast media, and such sector became open to the citizens.
1 (1995) 2 SCC 161
Cable Television Networks (Regulation) Act, 1995 basically regulates the operation of
Cable Television in the territory of India and regulates the subscription rates and the total
number of total subscribers receiving programmes transmitted in the basic tier. In
pursuance of the Cable Television Network (Regulation) (Amendment) Bill, 2002, the
Central Government may make it obligatory for every cable operator to transmit or
retransmit programme of any pay channel through an addressable system as and when the
Central Government so notifies. Such notification may also specify the number of free to
air channels to be included in the package of channels forming the basic service tier
film . India is one of the largest producers of motion pictures in the world.
Encompassing three major spheres of activity . production, distribution and exhibition,
the industry has an all-India spread, employing thousands of people and entertaining
millions each year. The various laws in force regulating the making and screening of
films are: -
The Cinematograph Act, 1952 . The Cinematograph Act of 1952 has been passed to
make provisions for a certification of cinematographed films for exhibitions by means of
Cinematograph. Under this Act, a Board of Film Censors (now renamed Central Board
of Film Certification) with advisory panels at regional centres is empowered to examine
every film and sanction it whether for unrestricted exhibition or for exhibition restricted
to adults. The Board is also empowered to refuse to sanction a film for public exhibition.
In K. A. Abbas v. Union of India, the petitioner for the first time challenged the validity of
censorship as violative of his fundamental right of speech and expression. The Supreme
Court however observed that, pre-censorship of films under the Cinematograph Act was
justified under Article 19(2) on the ground that films have to be treated separately from
other forms of art and expression because a motion picture was able to stir up emotion
more deeply and thus, classification of films between two categories .A. (for adults only)
and .U. (for all) was brought about2.
2 AIR 1971 SC 481
Advertising
Advertising communication is a mix of arts and facts subservient to ethical principles. In
order to be consumer-oriented, advertisement will have to be truthful and ethical. It
should not mislead the consumer. If it so happens, the credibility is lost.
In order to enforce an ethical regulating code, the Advertising Standards Council of India
was set up. Inspired by a similar code of the Advertising Standards Authority (ASA) UK,
ASCI follows the following basic guidelines in order to achieve the acceptance of fair
advertising practices in the interest of the consumer: -
· To ensure the truthfulness and honesty of representations and claims made by
advertisements and to safe guard against misleading advertising;
· To ensure that advertisement are not offensive to generally accepted standards of public
decency;
· To safeguard against indiscriminate use of advertising for promotion of products which
are regarded as hazardous to society or to individuals to a degree or of a type which is
unacceptable to society at large; and
· To ensure that advertisements observe fairness in competition so that the consumers
need to be informed on choices in the market places and canons of generally accepted
competitive behaviour in business are both served.
Media laws and its relation to the Rights of the Women
Media Law has its applicability in ensuring and preserving the rights of the women.
Media has been regulated with regard to its right in publishing and broadcasting by
enacting the media laws. These laws have a direct impetus to the protection of women.s
rights. Media Laws through its enactments regulating the print media takes away from the
press the absolute power vested in them previously. Media laws protect the women.s
right by preventing the print media from publishing articles and journals that goes
detrimental to the interest of the women folk and intrude their privacy.
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