Monday, 28 May 2018
What's the Big Deal With Social Media Marketing?
By
Jonathan G Andrews
Submitted On August 29, 2008
The inspiration for this article lies in a fantastic slide
presentation I saw fairly recently. Over 74 slides, one is just hit with
fact after fascinating fact - initially about the reach and penetration
of social media, and then how to converse with audiences. It's truly
inspiring stuff.
Wikipedia broadly defines social media as the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. Kagan sums it up nicely saying "social media is people having conversations online".
The mechanisms for these conversations include a number of mediums - some are communicative, others collaborative and others include multimedia or a combination of all three. Social media can take many forms, but one element that consistently sets all of its incarnations apart from "traditional" media, is that it is produced to be shared.
There's more to social media than social networking sites. While extremely popular (Time magazine wrote in October 2007 that social networking sites are officially more popular than porn!), they are not the only way people connect online. Other media include wikis, microblogging (like twitter), blogs, social bookmarking (like del.icio.us and StumbleUpon), photo sharing (like Flickr), video sharing (like YouTube), pod casts and many others.
How big is this phenomenon really?
There are over two and a half million articles in English on Wikipedia. 75% of Americans watch at least one video online a month. YouTube alone has hundreds of millions of videos being viewed daily. There are over 200-million blogs on the internet. Just under 60% of the people online have joined a social network.
And these are just some of the staggering numbers that get thrown around. This just serves to prove just how powerful and wide the reach of social media is.
What's the difference between social media and traditional media?
The main difference is that social media is not a monologue. It is a dialogue that the brand sometimes does not lead. People are talking online right now - and this is an aspect of social media marketing.
Research has shown that 90% of people who can skip television adverts do just that.
A 2007 Nielsen report entitled "Trust in Advertising" showed that people trust referrals from their friends and other customers far more implicitly than one-way company messaging. Fundamentally, people don't care what a company or brand thinks, they care what their friends think.
So, how do you harness this?
The short answer is: subtly. You can't always lead the conversations - and you need to be honest. Don't bombard the audience with noise and marketing messages - they will just switch off, or you'll be lost in the din - neither are optimal situations.
Create personas and communicate. You need to allow your customers to feel ownership of the brand. You need to enable, engage and inspire people. A flat one-sided message is not going to get anybody excited about a brand or product, and this is how to start a buzz.
There's no real "trick" to social media marketing. What it comes down to essentially, is listening to your customers and participating with them.
Wikipedia broadly defines social media as the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. Kagan sums it up nicely saying "social media is people having conversations online".
The mechanisms for these conversations include a number of mediums - some are communicative, others collaborative and others include multimedia or a combination of all three. Social media can take many forms, but one element that consistently sets all of its incarnations apart from "traditional" media, is that it is produced to be shared.
There's more to social media than social networking sites. While extremely popular (Time magazine wrote in October 2007 that social networking sites are officially more popular than porn!), they are not the only way people connect online. Other media include wikis, microblogging (like twitter), blogs, social bookmarking (like del.icio.us and StumbleUpon), photo sharing (like Flickr), video sharing (like YouTube), pod casts and many others.
How big is this phenomenon really?
There are over two and a half million articles in English on Wikipedia. 75% of Americans watch at least one video online a month. YouTube alone has hundreds of millions of videos being viewed daily. There are over 200-million blogs on the internet. Just under 60% of the people online have joined a social network.
And these are just some of the staggering numbers that get thrown around. This just serves to prove just how powerful and wide the reach of social media is.
What's the difference between social media and traditional media?
The main difference is that social media is not a monologue. It is a dialogue that the brand sometimes does not lead. People are talking online right now - and this is an aspect of social media marketing.
Research has shown that 90% of people who can skip television adverts do just that.
A 2007 Nielsen report entitled "Trust in Advertising" showed that people trust referrals from their friends and other customers far more implicitly than one-way company messaging. Fundamentally, people don't care what a company or brand thinks, they care what their friends think.
So, how do you harness this?
The short answer is: subtly. You can't always lead the conversations - and you need to be honest. Don't bombard the audience with noise and marketing messages - they will just switch off, or you'll be lost in the din - neither are optimal situations.
Create personas and communicate. You need to allow your customers to feel ownership of the brand. You need to enable, engage and inspire people. A flat one-sided message is not going to get anybody excited about a brand or product, and this is how to start a buzz.
There's no real "trick" to social media marketing. What it comes down to essentially, is listening to your customers and participating with them.
Jonathan Andrews is an eMarketing Strategist at AlterSage, an Internet marketing
consultancy based in Cape Town. AlterSage's online marketing services
include social media marketing, affiliate marketing, search engine
optimisation and pay per click campaign management, among others.
To view the original slideshow by Marta Z Kagan on which this article is based, click here
Article Source:
http://EzineArticles.com/expert/Jonathan_G_Andrews/254509
To view the original slideshow by Marta Z Kagan on which this article is based, click here
Friday, 25 May 2018
How to Make Money Buying and Selling Wholesale Electronics
By
Olushola George Otenaike
Submitted On November 22, 2012
If you really want to make money dealing in wholesale electronics
like DVD players, digital cameras, MP3 players, mobile phones, HDD
media players and so on, there are certain steps you must take that will
guarantee success for you. It is possible to succeed in this business
but you must play the game according to the rules.
The first thing you must do is to carry out a market research to determine the hot electronic devices in town. This will give you an insight into the type of device to deal in as you wouldn't want to buy products that won't sell which will eventually tie up your capital. You can make use of online resources like Alexa, Wordtracker, etc, to discover products that people are passionate about. Remember the adage, 'if you cannot beat them, you should join them'.
Moreover, determining your location is very important in this business. Do you want to use a physical location or you want to go online? Determining your location will influence your approach and capital outlay. If you are going to use a physical location, you should choose a place with reasonable amount of traffic so that more people will be able to notice your store. In addition, you should choose a place with enough space to contain your proposed inventory.
The first thing you must do is to carry out a market research to determine the hot electronic devices in town. This will give you an insight into the type of device to deal in as you wouldn't want to buy products that won't sell which will eventually tie up your capital. You can make use of online resources like Alexa, Wordtracker, etc, to discover products that people are passionate about. Remember the adage, 'if you cannot beat them, you should join them'.
Moreover, determining your location is very important in this business. Do you want to use a physical location or you want to go online? Determining your location will influence your approach and capital outlay. If you are going to use a physical location, you should choose a place with reasonable amount of traffic so that more people will be able to notice your store. In addition, you should choose a place with enough space to contain your proposed inventory.
Types of Mass Media
By
Francis Lloyd Sauza
Submitted On July 09, 2008
These days, there are already numerous types of Mass Media. This
includes Audio recording and reproduction (records, tapes, cassettes,
cartridges, CDs), Broadcasting Media (Radio, Television, Cable) Film
(Cinema, DVDs), Digital Media (the Internet, Mobile Phones, Satellite),
Publishing or the Print Media (Books, Newspapers, Magazines) and Video
games.
The Audio recording and reproduction pertains to the various music and sound media. Back in the day, there are only basic kinds of audio equipments such as microphones, recording devices and loudspeakers. Then, it was followed by tape recorders, and the legendary vinyl LP record. The invention of compact cassettes as well as music cassettes paved the way to the groundbreaking and innovative form of music entertainment which is still used in this day and age by numerous music aficionados worldwide. Next, it was followed by Sony's Walkman which further advanced the degree of music entertainment spread. The invention of digital recording and compacts disc (CD) produces exceptional quality of sound reproduction. The most recent developments have been the digital audio/music players such as the MP3 player and Apple's i-Pod. Which allows you to download songs of your favorite artist/s in the Internet in a digital music format and subsequently upload it to your digital music player.
The Audio recording and reproduction pertains to the various music and sound media. Back in the day, there are only basic kinds of audio equipments such as microphones, recording devices and loudspeakers. Then, it was followed by tape recorders, and the legendary vinyl LP record. The invention of compact cassettes as well as music cassettes paved the way to the groundbreaking and innovative form of music entertainment which is still used in this day and age by numerous music aficionados worldwide. Next, it was followed by Sony's Walkman which further advanced the degree of music entertainment spread. The invention of digital recording and compacts disc (CD) produces exceptional quality of sound reproduction. The most recent developments have been the digital audio/music players such as the MP3 player and Apple's i-Pod. Which allows you to download songs of your favorite artist/s in the Internet in a digital music format and subsequently upload it to your digital music player.
Sunday, 20 May 2018
Electronic Voice Phenomena
bmitted On August 27, 2009
Electronic Voice Phenomena - or EVP, as it is more commonly
known in the paranormal world - are sounds of static noise on the
radio, or electronic recording media, that are interpreted by
paranormal investigators as voices speaking words said to be uttered by
ghosts or spirits of the dead. In other words, EVP's are unexplained
voices captured on audio cassette tape or digital recorders that could
not be heard at the time of the taping. Over the years, there have been
many cases of such mysterious voices and sounds being captured on tape
all over the world.
The general quality of the electronic voice recordings varies tremendously. Occasionally it is clear speech and perfectly audible; more often, it is faint and/or distorted. The EVP recordings often need to be amplified before anything can be made out at all.
It is a stark fact that many people have been shocked to learn that the so called "dead" - or "discarnate entities" - have been communicating with the living world through electronic devices since the early 1900s. Paranormal history is full of cases where certain individuals and psychic investigators claim to have heard mysterious "voices" speaking to them through such everyday electronic objects as a tape recorder.
The general quality of the electronic voice recordings varies tremendously. Occasionally it is clear speech and perfectly audible; more often, it is faint and/or distorted. The EVP recordings often need to be amplified before anything can be made out at all.
It is a stark fact that many people have been shocked to learn that the so called "dead" - or "discarnate entities" - have been communicating with the living world through electronic devices since the early 1900s. Paranormal history is full of cases where certain individuals and psychic investigators claim to have heard mysterious "voices" speaking to them through such everyday electronic objects as a tape recorder.
Calculating CPM For Social Media Marketing is Like Pounding Square Pegs Into Round Holes!
By
Granton D. Criddle
Submitted On September 28, 2009
Almost every medium and marketing platform has been tagged as
"new" at one time. Newspaper ads, Radio, then TV spots, Billboards,
Electronic signs, fliers, direct mail marketing, newsletters, hot air
balloons, vehicle wraps, specialty items, trade shows, sponsorships,
telemarketing... the list goes on. Online marketing entered the fray in a
big way starting in the early '90s.
Most marketers and advertisers have generally always sorted and rated the plethora of mediums by applying a "cost-per-thousand" or CPM to each. CPM is a commonly used bench marks in the advertising industry and is mathematically formulated to state an ad rate at the cost per 1,000 views, for either individual mediums or for entire marketing campaigns utilizing multiple mediums. You may have also heard this referred to as the cost of "impressions."
It took some time to figure it out and lots of new terms were coined in the process, but CPM analysis was soon easily applied to most internet marketing methods. Banner advertising, pop-ups or pop-under ads, email or list marketing, search marketing, AdWords, etc can all be measured for CPM, albeit in a little more detail - click through rates and other such stats now adds CPA or "cost-per-action" into the equation.
FACT: Try as you might, you can't fit a square peg into a round hole! Also a fact: you can't make decisions about new media if you're measuring it with old media metrics!
The majority of marketers (including me) have been taught that CPM forms the building blocks for decision making. If you have a budget and know your CPM, then with just a little spreadsheet work you can develop an entire media plan. It's the metric that most advertisers know, understand, and negotiate on.
Most marketers and advertisers have generally always sorted and rated the plethora of mediums by applying a "cost-per-thousand" or CPM to each. CPM is a commonly used bench marks in the advertising industry and is mathematically formulated to state an ad rate at the cost per 1,000 views, for either individual mediums or for entire marketing campaigns utilizing multiple mediums. You may have also heard this referred to as the cost of "impressions."
It took some time to figure it out and lots of new terms were coined in the process, but CPM analysis was soon easily applied to most internet marketing methods. Banner advertising, pop-ups or pop-under ads, email or list marketing, search marketing, AdWords, etc can all be measured for CPM, albeit in a little more detail - click through rates and other such stats now adds CPA or "cost-per-action" into the equation.
FACT: Try as you might, you can't fit a square peg into a round hole! Also a fact: you can't make decisions about new media if you're measuring it with old media metrics!
The majority of marketers (including me) have been taught that CPM forms the building blocks for decision making. If you have a budget and know your CPM, then with just a little spreadsheet work you can develop an entire media plan. It's the metric that most advertisers know, understand, and negotiate on.
Friday, 18 May 2018
Why the iPod Excels in the Small Electronics Market
By
Elton Henry
Submitted On October 01, 2009
In days gone by, when you wanted to listen to music, you cranked
up a rather large stereo or phonograph in one of the rooms in your house
possibly driving your parents and the neighbors crazy. Nowadays, you
have a choice of where you want to listen to music.
Many people are comfortable using a portable radio, tape player, or even cd player, and that's fine. But deep down inside, they would rather have one of the latest mp3 players everyone keeps talking about. They didn't think they could afford one, but With advances in technology, prices for many of the mp3 players have started to drop and now ownership is within reach.
Smaller in stature than any of the previous mentioned media players, the new mp3 players host a myriad of advantages like being lightweight and easier portability. Mp3 players don't require any of the extra paraphernalia like tapes,CDs, music can be downloaded right onto the player's hard drive. If you look around you, you'll find that the most popular mp3 player would have to be the Apple iPod.
This cool small electronic gadget is by far ahead of the competition, and here is why:
1) iPods come in a variety of sizes, from 2GB of storage space, or about 500 songs, up to 160GB of storage space which gives you 40,000 songs or 200 hours of video.
2) The newest iPod shuffle has a cool feature, it talks to you! All of the Apple iPods are compatible with either a Windows operating system or a Mac operating system and also upgradeable, no more worrying about it becoming obsolete before you get home from the store.
3) There are all kinds of cool accessories that are available for the iPod.
Many people are comfortable using a portable radio, tape player, or even cd player, and that's fine. But deep down inside, they would rather have one of the latest mp3 players everyone keeps talking about. They didn't think they could afford one, but With advances in technology, prices for many of the mp3 players have started to drop and now ownership is within reach.
Smaller in stature than any of the previous mentioned media players, the new mp3 players host a myriad of advantages like being lightweight and easier portability. Mp3 players don't require any of the extra paraphernalia like tapes,CDs, music can be downloaded right onto the player's hard drive. If you look around you, you'll find that the most popular mp3 player would have to be the Apple iPod.
This cool small electronic gadget is by far ahead of the competition, and here is why:
1) iPods come in a variety of sizes, from 2GB of storage space, or about 500 songs, up to 160GB of storage space which gives you 40,000 songs or 200 hours of video.
2) The newest iPod shuffle has a cool feature, it talks to you! All of the Apple iPods are compatible with either a Windows operating system or a Mac operating system and also upgradeable, no more worrying about it becoming obsolete before you get home from the store.
3) There are all kinds of cool accessories that are available for the iPod.
Having all of these exciting features has made Apple's mp3
players a top item on many people's "wish" and "gotta-have" lists.
Looking back at where music has evolved from and to over the years, it's
no surprise the iPod is now at the top of the list. Add in the fact
that it can now talk to you, and you definitely have the latest and
greatest in small electronic gadgets
[http://www.small-electronic-gadgets.com].
Article Source:
http://EzineArticles.com/expert/Elton_Henry/436048
Thursday, 17 May 2018
Electronic Press Kit or EPK - Why Do I Need One?
By
Yvonne Roberts
Submitted On January 31, 2013
The Electronic Press Kit or EPK has been around for some now, and
for an emerging artist to obtain an EPK seems totally out of reach,
either they are too costly, they simply don't where to get one and why
do I need one?
Whilst all serious artists and stars have had electronic press kits for a long time now, you don't need to be a super star to own one, nor do you need to think it is only for superstars, EPKs are accepted as standard whatever level you are at. Email your promo kit locally, nationally and globally to get on a tour, be in a festival, play at a gig or contact any industry professional, as quick as wink.
With the upsurge of social media artists can market themselves, communicate and connect with fans, grow their fan base, keep in touch with fans, make their music a reality to fans through videos, as well as being able sell or download their music online, in other words they are promoting and branding themselves online as well as trying to do business online. The keyword here is doing business online, whilst all artists are getting online are they using it to their best advantage?
Being part of a music company to receive emails from unsigned artists containing a whole barrage of online links to find out about the artist and their music e.g. soundcloud, YouTube links, social links or any other online links is very frustrating. This would be time consuming for any industry professional whether it is a potential gig organiser, booking agent, venue, festival organiser, label, manager or whoever in the music industry, to be flitting back and forth again to this email is out of the question, so these online links are ignored by the music industry professionals that unsigned artists are trying to catch the attention of, impress and to get a foot in the door with.
Historically, artists would simply send their traditional printed press kits via the general postal system to the key people they wanted to target and still exists today as a system of sending their music CV. However, for an unsigned artist it is very costly to update and to send to their printed press kit locally, nationally and even more so internationally in volume, so with this in mind an unsigned artist needs to have an extremely large budget to showcase their press kit and contact a variety of potential influential people, whatever level you are at. The music industry as with all industries has moved forward and the majority of music business is achieved online whether you are just starting out or verging on super stardom.
Whilst all serious artists and stars have had electronic press kits for a long time now, you don't need to be a super star to own one, nor do you need to think it is only for superstars, EPKs are accepted as standard whatever level you are at. Email your promo kit locally, nationally and globally to get on a tour, be in a festival, play at a gig or contact any industry professional, as quick as wink.
With the upsurge of social media artists can market themselves, communicate and connect with fans, grow their fan base, keep in touch with fans, make their music a reality to fans through videos, as well as being able sell or download their music online, in other words they are promoting and branding themselves online as well as trying to do business online. The keyword here is doing business online, whilst all artists are getting online are they using it to their best advantage?
Being part of a music company to receive emails from unsigned artists containing a whole barrage of online links to find out about the artist and their music e.g. soundcloud, YouTube links, social links or any other online links is very frustrating. This would be time consuming for any industry professional whether it is a potential gig organiser, booking agent, venue, festival organiser, label, manager or whoever in the music industry, to be flitting back and forth again to this email is out of the question, so these online links are ignored by the music industry professionals that unsigned artists are trying to catch the attention of, impress and to get a foot in the door with.
Historically, artists would simply send their traditional printed press kits via the general postal system to the key people they wanted to target and still exists today as a system of sending their music CV. However, for an unsigned artist it is very costly to update and to send to their printed press kit locally, nationally and even more so internationally in volume, so with this in mind an unsigned artist needs to have an extremely large budget to showcase their press kit and contact a variety of potential influential people, whatever level you are at. The music industry as with all industries has moved forward and the majority of music business is achieved online whether you are just starting out or verging on super stardom.
Social Media and Its Scope in India
By
Absar Ahmad
Submitted On August 18, 2013
We are in the era of new media with many social networking sites
in existence having millions of members from all over the World. People
are now spending a good amount of their time on social networking sites
in their "online social life". The global connectivity has increased to a
great degree today. Just a decade ago there were only a handful number
of social networking sites whereas that number has grown now
considerably. The best way to define social networking sites is to say
that they gives you an opportunity interact with people through texts,
pictures and videos. All this by just a click on your electronic device
be it personal computers, laptops, tablets or mobiles. Some of the best
known Social Networking websites are Facebook, YouTube, Google+,
LinkedIn, Hi5, Flickr, Twitter, Academia.edu, MySpace, Vkontakte, Tumblr
and Orkut etc.
The potential scope for Social Media in India is huge as it is the world's 10th largest economy (in terms of GDP nominal as per IMF-2012) and also has world's 2nd largest population. But when it comes to internet usage only about 13% of Indians are internet users and even less than that use any kind of social media but this number is rising steadily. In fact social media can be used in India very effectively in the fields of education, digital marketing, publicity, social activism, research, political awareness, governance etc.
The potential scope for Social Media in India is huge as it is the world's 10th largest economy (in terms of GDP nominal as per IMF-2012) and also has world's 2nd largest population. But when it comes to internet usage only about 13% of Indians are internet users and even less than that use any kind of social media but this number is rising steadily. In fact social media can be used in India very effectively in the fields of education, digital marketing, publicity, social activism, research, political awareness, governance etc.
Sunday, 13 May 2018
It's Time for a Social Media Vacation
By
Dr. Daisy Sutherland
Submitted On August 28, 2013
The alarm goes off at 6am and the first thing you reach for is your phone to check your email.
You get out of bed after 15 mins and take your phone into the bathroom and while sitting on the commode, proceed to check Facebook statuses, Twitter, Instagram and the latest Pinterest pins...
Whew! Nothing new... now it's time to brush your teeth, take a shower and oh yeah..check social media one more time before getting dressed...
Does this scenario sound familiar?
If you are like most folks you will check the various social media platforms at least 30 or more times throughout the day and that is a safe estimate. Perhaps it's time to take a social media vacation.
This age of technology has people connected 24 hours a day, 7 days a week and although many may feel that is a wonderful concept; the majority of the public is suffering from stress and more.
It is simply NOT healthy to be constantly connected!
It's wonderful to have online connections but at the risk of losing your 'real life' connections; it is truly not worth it.
As a parent of teens, I am to set an example to them. What message am I sending them, if they see me connected to my cell phone or computer instead of connecting with them? The 'real world' is passing you by while you are sitting in front of your computer or have your face in front of your cell phone. This may be a harsh way of putting it but sometimes reality is harsh and it hurts to see and realize the truth.
You get out of bed after 15 mins and take your phone into the bathroom and while sitting on the commode, proceed to check Facebook statuses, Twitter, Instagram and the latest Pinterest pins...
Whew! Nothing new... now it's time to brush your teeth, take a shower and oh yeah..check social media one more time before getting dressed...
Does this scenario sound familiar?
If you are like most folks you will check the various social media platforms at least 30 or more times throughout the day and that is a safe estimate. Perhaps it's time to take a social media vacation.
This age of technology has people connected 24 hours a day, 7 days a week and although many may feel that is a wonderful concept; the majority of the public is suffering from stress and more.
It is simply NOT healthy to be constantly connected!
It's wonderful to have online connections but at the risk of losing your 'real life' connections; it is truly not worth it.
As a parent of teens, I am to set an example to them. What message am I sending them, if they see me connected to my cell phone or computer instead of connecting with them? The 'real world' is passing you by while you are sitting in front of your computer or have your face in front of your cell phone. This may be a harsh way of putting it but sometimes reality is harsh and it hurts to see and realize the truth.
Blog for Money and Link It Up With Social Media
By
B. Boyd
Submitted On December 29, 2013
Nowadays, social media is probably the most used and popular
aspect of the entire World Wide Web. Millions of Internet users have
accounts in Facebook and Twitter as well as in other platforms that
allow them to connect with their friends and relatives. Aside from that,
many more have their own blogs that let them post about their
experiences and thoughts in a diary-like manner. While some people blog
for fun, there are also others who blog for money.
In ensuring that your blog has a full potential of letting you earn a good sum, you can link it up with your social media accounts. You can post in your social media accounts whatever you have published in your blog in a shortened version. Or you can market your blog through social media. For this to be successful, you can use some tips that are known to work both for potential sponsors, business partners, and of course, clients.
In ensuring that your blog has a full potential of letting you earn a good sum, you can link it up with your social media accounts. You can post in your social media accounts whatever you have published in your blog in a shortened version. Or you can market your blog through social media. For this to be successful, you can use some tips that are known to work both for potential sponsors, business partners, and of course, clients.
Thursday, 10 May 2018
Social Media Marketing - How Can Social Media Help My Business? (3 Great Ideas For You)
By
Carla McNeil
Submitted On January 31, 2014
I attend a number of local Chamber of Commerce events on a
regular basis and I am consistently asked; "Do I really need to be using
social media?" My answer is always yes. However the amount of time,
money and effort you need to invest depends on the business, the same
goes for your business.
Let's start with exactly what is social media marketing. Here is the definition from Wikipedia
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their friends and family. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in 'earned media' rather than 'paid media'.
Let's start with exactly what is social media marketing. Here is the definition from Wikipedia
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their friends and family. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in 'earned media' rather than 'paid media'.
The Clinching Advantages of Electronic Diaries
By
Yong Guo Yin
Submitted On February 09, 2015
To the users of applications that make possible the concept of
diary software, this relatively new notion of recording and storing
ideas and notes in a digital format, its advantages are obvious and
crystal clear. They are a variant of the personal management system and
enjoy significant advantages over their older written counterparts. This
shift has resulted in the possibility of having data that is highly
secured yet having the ability to make it prominently public. This helps
in integrating the diaries with the actual life of the individual.
• Secure
In terms of security, electronic diaries make available to the end user a new level of security which was previously not available to users of paper centric physical diaries, if the folks from the University of Surrey are to go by. The physical or written diary must be hidden away if the wish is to maintain security. While the digital user may put into effect security that is electronic and highly secure. From the good old humble password to advanced methods of encryption for materials that may be sensitive or even classified in nature, the realms of technology are truly brave. This security may be further enhanced by traditional methods such as keeping the files on removable media and locking it away even more securely than its physical form.
• Secure
In terms of security, electronic diaries make available to the end user a new level of security which was previously not available to users of paper centric physical diaries, if the folks from the University of Surrey are to go by. The physical or written diary must be hidden away if the wish is to maintain security. While the digital user may put into effect security that is electronic and highly secure. From the good old humble password to advanced methods of encryption for materials that may be sensitive or even classified in nature, the realms of technology are truly brave. This security may be further enhanced by traditional methods such as keeping the files on removable media and locking it away even more securely than its physical form.
Wednesday, 9 May 2018
How Social Media Can Be Used Effectively in a Business
By
Amy Anderson Lee
Submitted On February 16, 2015
The prime concern of any business house or a new venture is to
promote or propagate their business amongst the masses so that more and
more people are aware of it. It becomes all the more important to do the
promotion in a manner which is unique and different, so that people get
attracted to it and do not miss out on making the purchase. Initially,
all the promotions were done with the help of advertisements which were
played regularly on the radio and television. Now with the advent of
social media like email, Twitter, blog,whatsapp and Instagram, it has
become very quick and convenient to promote any new business, on either
electronic, paper and social media. There are various ways in which
social media is used effectively. These can be listed as-
Sunday, 6 May 2018
Maximize Your Social Media ROI
By
Kim L. Clark
Submitted On February 25, 2015
Like nearly all Solopreneur consultants I engage in social media
for professional reasons, but I have yet to obtain a client solely
through social media interactions. My business is 100% referral, since
basically no one hires business strategists or marketing consultants
without a personal endorsement. Nevertheless, I must keep up appearances
and so I keep my profile in good shape and post relevant updates to
keep things fresh.
The experts say that like all marketing campaigns, what and how you communicate through social media must appropriately reflect your brand and appeal to current and prospective clients. To achieve the desired return on investment, it is imperative to deliver the right message to the right sites. To accomplish that, you must know the customer. Who hires you and what type of social media might they trust and follow?
The experts say that like all marketing campaigns, what and how you communicate through social media must appropriately reflect your brand and appeal to current and prospective clients. To achieve the desired return on investment, it is imperative to deliver the right message to the right sites. To accomplish that, you must know the customer. Who hires you and what type of social media might they trust and follow?
Violence in Media and Its Effect on Behavior
By
Faiza Khan Yousafzai
Submitted On February 28, 2015
One of the noteworthy changes in our social environment in the
20th and 21st centuries has been the infiltration of our culture and
daily lives by the mass media. In general, researchers define violence
in media as visual portrayals of physical aggression by one human or
human-like character against another.
Violence is unfortunately one of the most popular forms of entertainment; over 60% of our prime time television shows contain some form of violence in a way or more. Most studies show that the relation between media violence and 'real' violence is interactive: media can contribute to an aggressive culture; people who are already aggressive use the media as further confirmation of their beliefs and attitudes, which, in turn, are reinforced through media content.
Violence is unfortunately one of the most popular forms of entertainment; over 60% of our prime time television shows contain some form of violence in a way or more. Most studies show that the relation between media violence and 'real' violence is interactive: media can contribute to an aggressive culture; people who are already aggressive use the media as further confirmation of their beliefs and attitudes, which, in turn, are reinforced through media content.
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