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Thursday, 8 August 2024
Saturday, 2 February 2019
Monday, 28 May 2018
What's the Big Deal With Social Media Marketing?
By
Jonathan G Andrews |
Submitted On August 29, 2008

The inspiration for this article lies in a fantastic slide
presentation I saw fairly recently. Over 74 slides, one is just hit with
fact after fascinating fact - initially about the reach and penetration
of social media, and then how to converse with audiences. It's truly
inspiring stuff.
Wikipedia broadly defines social media as the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. Kagan sums it up nicely saying "social media is people having conversations online".
The mechanisms for these conversations include a number of mediums - some are communicative, others collaborative and others include multimedia or a combination of all three. Social media can take many forms, but one element that consistently sets all of its incarnations apart from "traditional" media, is that it is produced to be shared.
There's more to social media than social networking sites. While extremely popular (Time magazine wrote in October 2007 that social networking sites are officially more popular than porn!), they are not the only way people connect online. Other media include wikis, microblogging (like twitter), blogs, social bookmarking (like del.icio.us and StumbleUpon), photo sharing (like Flickr), video sharing (like YouTube), pod casts and many others.
How big is this phenomenon really?
There are over two and a half million articles in English on Wikipedia. 75% of Americans watch at least one video online a month. YouTube alone has hundreds of millions of videos being viewed daily. There are over 200-million blogs on the internet. Just under 60% of the people online have joined a social network.
And these are just some of the staggering numbers that get thrown around. This just serves to prove just how powerful and wide the reach of social media is.
What's the difference between social media and traditional media?
The main difference is that social media is not a monologue. It is a dialogue that the brand sometimes does not lead. People are talking online right now - and this is an aspect of social media marketing.
Research has shown that 90% of people who can skip television adverts do just that.
A 2007 Nielsen report entitled "Trust in Advertising" showed that people trust referrals from their friends and other customers far more implicitly than one-way company messaging. Fundamentally, people don't care what a company or brand thinks, they care what their friends think.
So, how do you harness this?
The short answer is: subtly. You can't always lead the conversations - and you need to be honest. Don't bombard the audience with noise and marketing messages - they will just switch off, or you'll be lost in the din - neither are optimal situations.
Create personas and communicate. You need to allow your customers to feel ownership of the brand. You need to enable, engage and inspire people. A flat one-sided message is not going to get anybody excited about a brand or product, and this is how to start a buzz.
There's no real "trick" to social media marketing. What it comes down to essentially, is listening to your customers and participating with them.
Wikipedia broadly defines social media as the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. Kagan sums it up nicely saying "social media is people having conversations online".
The mechanisms for these conversations include a number of mediums - some are communicative, others collaborative and others include multimedia or a combination of all three. Social media can take many forms, but one element that consistently sets all of its incarnations apart from "traditional" media, is that it is produced to be shared.
There's more to social media than social networking sites. While extremely popular (Time magazine wrote in October 2007 that social networking sites are officially more popular than porn!), they are not the only way people connect online. Other media include wikis, microblogging (like twitter), blogs, social bookmarking (like del.icio.us and StumbleUpon), photo sharing (like Flickr), video sharing (like YouTube), pod casts and many others.
How big is this phenomenon really?
There are over two and a half million articles in English on Wikipedia. 75% of Americans watch at least one video online a month. YouTube alone has hundreds of millions of videos being viewed daily. There are over 200-million blogs on the internet. Just under 60% of the people online have joined a social network.
And these are just some of the staggering numbers that get thrown around. This just serves to prove just how powerful and wide the reach of social media is.
What's the difference between social media and traditional media?
The main difference is that social media is not a monologue. It is a dialogue that the brand sometimes does not lead. People are talking online right now - and this is an aspect of social media marketing.
Research has shown that 90% of people who can skip television adverts do just that.
A 2007 Nielsen report entitled "Trust in Advertising" showed that people trust referrals from their friends and other customers far more implicitly than one-way company messaging. Fundamentally, people don't care what a company or brand thinks, they care what their friends think.
So, how do you harness this?
The short answer is: subtly. You can't always lead the conversations - and you need to be honest. Don't bombard the audience with noise and marketing messages - they will just switch off, or you'll be lost in the din - neither are optimal situations.
Create personas and communicate. You need to allow your customers to feel ownership of the brand. You need to enable, engage and inspire people. A flat one-sided message is not going to get anybody excited about a brand or product, and this is how to start a buzz.
There's no real "trick" to social media marketing. What it comes down to essentially, is listening to your customers and participating with them.
Jonathan Andrews is an eMarketing Strategist at AlterSage, an Internet marketing
consultancy based in Cape Town. AlterSage's online marketing services
include social media marketing, affiliate marketing, search engine
optimisation and pay per click campaign management, among others.
To view the original slideshow by Marta Z Kagan on which this article is based, click here
Article Source:
http://EzineArticles.com/expert/Jonathan_G_Andrews/254509
To view the original slideshow by Marta Z Kagan on which this article is based, click here
Friday, 25 May 2018
How to Make Money Buying and Selling Wholesale Electronics
By
Olushola George Otenaike |
Submitted On November 22, 2012

If you really want to make money dealing in wholesale electronics
like DVD players, digital cameras, MP3 players, mobile phones, HDD
media players and so on, there are certain steps you must take that will
guarantee success for you. It is possible to succeed in this business
but you must play the game according to the rules.
The first thing you must do is to carry out a market research to determine the hot electronic devices in town. This will give you an insight into the type of device to deal in as you wouldn't want to buy products that won't sell which will eventually tie up your capital. You can make use of online resources like Alexa, Wordtracker, etc, to discover products that people are passionate about. Remember the adage, 'if you cannot beat them, you should join them'.
Moreover, determining your location is very important in this business. Do you want to use a physical location or you want to go online? Determining your location will influence your approach and capital outlay. If you are going to use a physical location, you should choose a place with reasonable amount of traffic so that more people will be able to notice your store. In addition, you should choose a place with enough space to contain your proposed inventory.
The first thing you must do is to carry out a market research to determine the hot electronic devices in town. This will give you an insight into the type of device to deal in as you wouldn't want to buy products that won't sell which will eventually tie up your capital. You can make use of online resources like Alexa, Wordtracker, etc, to discover products that people are passionate about. Remember the adage, 'if you cannot beat them, you should join them'.
Moreover, determining your location is very important in this business. Do you want to use a physical location or you want to go online? Determining your location will influence your approach and capital outlay. If you are going to use a physical location, you should choose a place with reasonable amount of traffic so that more people will be able to notice your store. In addition, you should choose a place with enough space to contain your proposed inventory.
Types of Mass Media
By
Francis Lloyd Sauza |
Submitted On July 09, 2008
These days, there are already numerous types of Mass Media. This
includes Audio recording and reproduction (records, tapes, cassettes,
cartridges, CDs), Broadcasting Media (Radio, Television, Cable) Film
(Cinema, DVDs), Digital Media (the Internet, Mobile Phones, Satellite),
Publishing or the Print Media (Books, Newspapers, Magazines) and Video
games.
The Audio recording and reproduction pertains to the various music and sound media. Back in the day, there are only basic kinds of audio equipments such as microphones, recording devices and loudspeakers. Then, it was followed by tape recorders, and the legendary vinyl LP record. The invention of compact cassettes as well as music cassettes paved the way to the groundbreaking and innovative form of music entertainment which is still used in this day and age by numerous music aficionados worldwide. Next, it was followed by Sony's Walkman which further advanced the degree of music entertainment spread. The invention of digital recording and compacts disc (CD) produces exceptional quality of sound reproduction. The most recent developments have been the digital audio/music players such as the MP3 player and Apple's i-Pod. Which allows you to download songs of your favorite artist/s in the Internet in a digital music format and subsequently upload it to your digital music player.
The Audio recording and reproduction pertains to the various music and sound media. Back in the day, there are only basic kinds of audio equipments such as microphones, recording devices and loudspeakers. Then, it was followed by tape recorders, and the legendary vinyl LP record. The invention of compact cassettes as well as music cassettes paved the way to the groundbreaking and innovative form of music entertainment which is still used in this day and age by numerous music aficionados worldwide. Next, it was followed by Sony's Walkman which further advanced the degree of music entertainment spread. The invention of digital recording and compacts disc (CD) produces exceptional quality of sound reproduction. The most recent developments have been the digital audio/music players such as the MP3 player and Apple's i-Pod. Which allows you to download songs of your favorite artist/s in the Internet in a digital music format and subsequently upload it to your digital music player.
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