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Sunday, 15 January 2017

New Tools & New Rules - Restaurants and Social Media


Expert Author Shed Wallace
If you think social media sites like Twitter, YouTube, Facebook, or Yelp are not important to you as a restaurant operator, hopefully I can convince you that you are dead wrong.
Last week Nielson Online, the company that tracks online activity, reported that time spent on social networking sites is up 83 percent in the United States compared to just a year ago. This means that more of your current and potential customers are spending an increasing amount of time online.
One logically conclusion to be drawn from this trend is that restaurateurs must understand the new tools and rules of online social media, if they want to engage and influences their growing tech savvy audiences. Equally important is the need to understand social media as a means of defending against its dark side. This will require that you pay attention to what's being said about you and your brand; and that, you engage directly in the conversations.
Social Media's Dark Side
If you are like most restaurants, I am sure you have a great website complete with smiling service staff, sparkling clean cooks, and great food photos. Now what difference will any of this make, if a YouTube search of your company's name turns up a homemade video of a rodent infested kitchen posted by a disgruntle former employee. Never mind that the footage is fake, five years old, or from a restaurant with a similar name. Your reputation is the one at risk.
This may sound unbelievable, but major brands like Taco Bell and Burger King have been faced with very embarrassing issues recently. In February of 2007 Yum Brands, the parent company of Taco Bell and KFC made national headlines when someone posted a video of rats running about in one of their New York locations. In August of 2008 Burger King attracted similar attention one when of their employees was videotaped taking a bath in the restaurant's kitchen dish sink during the end of his shift.
Although both of these large fast-food operators have survive their brushes with social media, the scares are a permanent part of the internet's memory. One way to ensure that you are in a position to protect your reputation and brand is to be engage with your customers before something bad happens. It is much easier for you to be heard and believed when you have already established a relationship with your online audience. This is one compelling reason to embrace sites such as YouTube, Twitter, and Facebook.
Social Media's Enlightened Opportunity
Social Media sites have also proven to be a very effective way to build, excite, and connect with a loyal following of customers and fans of your business. This enlightened side of social media is probably the most important reason any restaurant operator would devote valuable resources to the subject. I believe that restaurants have merely scratch the surface of ways to promote and grow their businesses online and through social media.
Take the story of Kogi's Taco Truck for example. The owners of the Los Angeles based mobile Korean Taco Truck recently started using Twitter to attract and communicate with customers. In a matter of months the business has attracted national media attention and more than 30,000 Twitter followers. Reports have been made of long lines of customers waiting, when Tweets(Twitter Posts) are sent announcing their pending arrival. Kogi's has definitely found a creative way of putting social media to a positive use.
In a similar fashion Panera Bread has incorporated one of the common uses of social media, "MeetUps" into its own online site. MeetAtPanera.com allows consumers to schedule lunch or meetings at a local locations by sending electronic invites directly from the site. This no doubt reinforces Panera's image as an inviting place for groups to get together. This counts as another clever use of social media's new tools.
Given all of the above, I am not suggesting that the fundamentals of restaurant marketing have changed. The goals of generating guest traffic and customer loyalty are the same. The need to focus on branding, advertising, and promoting your products and services hasn't changed either. The dramatic shift is occurring with the "Tools" available to restaurant operators and the "Rules" of the game. Ignoring these changes would be like a Buggy Whip Makers ignoring the invention of the car. A better approach is to embrace the opportunities offered by social media and creatively shape them in enlighten ways. . (Also see the recent Restaurant and Institutions article for more tips.)
Shed Wallace is the founder of [http://www.EateryCoach.com] and the [http://www.EateryTribe.com] blog. His career highlights include culinary and food & beverage director roles with leading hospitality companies like Darden Restaurants and Royal Caribbean Cruise Line. Shed is an author, speaker, and restaurant consultant. For a free strategy session call: 1-888-226-3128.

Thursday, 12 January 2017

What's the Big Deal With Social Media Marketing?

Expert Author Jonathan G Andrews
The inspiration for this article lies in a fantastic slide presentation I saw fairly recently. Over 74 slides, one is just hit with fact after fascinating fact - initially about the reach and penetration of social media, and then how to converse with audiences. It's truly inspiring stuff.
Wikipedia broadly defines social media as the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. Kagan sums it up nicely saying "social media is people having conversations online".
The mechanisms for these conversations include a number of mediums - some are communicative, others collaborative and others include multimedia or a combination of all three. Social media can take many forms, but one element that consistently sets all of its incarnations apart from "traditional" media, is that it is produced to be shared.
There's more to social media than social networking sites. While extremely popular (Time magazine wrote in October 2007 that social networking sites are officially more popular than porn!), they are not the only way people connect online. Other media include wikis, microblogging (like twitter), blogs, social bookmarking (like del.icio.us and StumbleUpon), photo sharing (like Flickr), video sharing (like YouTube), pod casts and many others.
How big is this phenomenon really?
There are over two and a half million articles in English on Wikipedia. 75% of Americans watch at least one video online a month. YouTube alone has hundreds of millions of videos being viewed daily. There are over 200-million blogs on the internet. Just under 60% of the people online have joined a social network.
And these are just some of the staggering numbers that get thrown around. This just serves to prove just how powerful and wide the reach of social media is.
What's the difference between social media and traditional media?
The main difference is that social media is not a monologue. It is a dialogue that the brand sometimes does not lead. People are talking online right now - and this is an aspect of social media marketing.
Research has shown that 90% of people who can skip television adverts do just that.
A 2007 Nielsen report entitled "Trust in Advertising" showed that people trust referrals from their friends and other customers far more implicitly than one-way company messaging. Fundamentally, people don't care what a company or brand thinks, they care what their friends think.
So, how do you harness this?
The short answer is: subtly. You can't always lead the conversations - and you need to be honest. Don't bombard the audience with noise and marketing messages - they will just switch off, or you'll be lost in the din - neither are optimal situations.
Create personas and communicate. You need to allow your customers to feel ownership of the brand. You need to enable, engage and inspire people. A flat one-sided message is not going to get anybody excited about a brand or product, and this is how to start a buzz.
There's no real "trick" to social media marketing. What it comes down to essentially, is listening to your customers and participating with them.
Jonathan Andrews is an eMarketing Strategist at AlterSage, an Internet marketing consultancy based in Cape Town. AlterSage's online marketing services include social media marketing, affiliate marketing, search engine optimisation and pay per click campaign management, among others.
To view the original slideshow by Marta Z Kagan on which this article is based, click here

Tuesday, 10 January 2017

The Conusumer Electronics Revolution


The Consumer Electronic Timeline:
1972: "Home pong" is the first successful arcade video game manufactured by Atari. This two dimensional tennis game has triggered massive growth in the video game industry and was available for home use by the end of 1975.
1977: Apple 11 became the first successful personal computer. It was massed produced and distributed to all schools in the US and became a household name.
1979: Japan creates the first fully analogue automated cellular network to allow all of Tokyo's cell phone users to participate in the network. This event triggered the use of cellular networks globally.
1979: Sony releases the Walkman audio-cassete.
1982: The compact disc (CD) becomes the first digital storage format for commercial use in the public domain. The use of the CD for storage of digital music was used until 2009.
1983: Betamovie BMC-100P was the first camcorder released by Sony and was so large that it was unusable with one hand.
1984: The Discman a portable digital CD player was released by Sony. The digital format of this device offered a superior sound quality.
1984: The Motorola DynaTAC 8000x brick phone weighed two pounds and offered half hour talk time per charge and retailed at $3995.
1985: Nintendo releases the family computer (Famicom) in the US under Nintendo Entertainment System (NES) making Nintendo one of the wealthiest Companies in Japan.
1989: The Nintendo Game Boy is a portable video game which allows users to go mobile. It was released in Japan and North America.
1989: The portable laptop computer becoming more popular as various manufacturers like Apple, Zenith Data Systems, Compaq and IBM release there latest versions.
1991: The Super Nintendo Entertainment System (SNES) was released and sold 49.10 million units.
1993: The Pentium microprocessor was released by Intel making personal computers faster and more energy efficient.
1995: The first Sony play station video game system is released in December in North America. This system used discs instead of cartridges and sold over 102 million units.
1996: The first release of US HDTV broadcast was aired in limited circulation. It was launched during John Glenn's 1998 discovery return mission.
1996: The Kodak DC-25 is the first point and shoot digital camera to be released. Another feature was the ability to record onto removable compactflash cards. Retailed $499.
1997: The Digital Video Disc (DVD) is created for video and data storage. It is currently used for viewing video.
1998: The first iMac computer was successfully released by Apple and is referred to as "the gold standard of desktop computing."
2001: Apple releases the first iPod a portable media player, used initially for music and now is used for photos, videos and more. the iPod has sold 230 million units through 2009.
2002: The Microsoft Xbox was released globally. It rivals PlayStation 2, Sega Dreamcast and Nintendo Gamecube. In 2002 Xbox Live was launched which allowed users to play online connecting to high speed internet. By mid 2009 Xbox Live had over 17 million global users.
2004: The Nintendo DS is hand-held console that sold over 113 million units by 2010.
2006: Blue Ray is an optical disc storage medium that can store up to 10 times data then a DVD.
2007: The iPhone released in June and is a revolutionary hand-held phone and multi-media device. It was described in Time magazine as the "invention of the year."
2009: The Flo TV released in November measures 3x4.4" and weighs 5ozs and 3.5" touch screen. It has long battery life, offers 5 hours viewing time and 300 hours on standby. Retails $249.
2010: The iTablet released by Apple will attempt to bridge the gap between iPhone and iMac.
How electronics is being used.
Cell phones are an extremely popular form of communication and are relied upon by families, businesses, friends, and pretty much anyone who needs to talk on the phone.
Universities now expect all of their students to own their own computers, because so many assignments, lectures, and information is given and received online. Also, computers are able to perform similar functions to the television and DVD players now, since so many forms of entertainment can be found online. The internet has made communication all over the world possible with the click of a mouse and companies are able to expand globally because of this phenomenon. Computers are electronics which are going to be around till the end of time and they are going to continue growing, expanding, and improving throughout the upcoming years.
Don't forget about the television which is standard in homes across the globe and many other countries globally. Just like all other electronics, the television is continually being improved upon and advanced, and televisions are becoming more and more expensive with these improvements.
The iPod electronic device is used to play music and view videos and are popular with people who work out and want to listen to music while doing so. The iPods are a popular electronic device used by people who travel and do not want to carry around a laptop. These little electronics are quickly gaining more and more features and tools to make them more marketable, diverse, and popular.
What is the future of electronics? Mobile connected devices are the most wanted gifts this season, led by tablet computers. Tablets are the most wanted gift on both adults' overall holiday wish list. Money and peace/happiness are close behind on the overall wish list with smartphones and notebook/laptop computers rounding out the top five. When asked specifically about electronics, consumers' wish list it is similar to their overall wish list, with televisions also making the list.
While consumers want mobile connected devices, they'll also be giving them as gifts. Smartphones likely will be the most popular electronics device given as a gift this year, followed by tablets, notebook/laptop computers and DVD/Blu-ray players. Electronics device accessories will likely also be a popular gift this season, with headphones/earbuds, carrying cases and memory cards being among the most popular accessories given as a gift this year. Gift cards also will remain a popular gift for digital music purchases, for electronics book purchases, for App purchases and for online gaming purchases.
Check out link to [http://electronics-2-go.com] for more electronics to review and purchase with special deals from 30% to 70% discounts.

Sunday, 8 January 2017

Electronic Music History and Today's Best Modern Proponents!


Expert Author George E Pappas
Electronic music history pre-dates the rock and roll era by decades. Most of us were not even on this planet when it began its often obscure, under-appreciated and misunderstood development. Today, this 'other worldly' body of sound which began close to a century ago, may no longer appear strange and unique as new generations have accepted much of it as mainstream, but it's had a bumpy road and, in finding mass audience acceptance, a slow one.
Many musicians - the modern proponents of electronic music - developed a passion for analogue synthesizers in the late 1970's and early 1980's with signature songs like Gary Numan's breakthrough, 'Are Friends Electric?'. It was in this era that these devices became smaller, more accessible, more user friendly and more affordable for many of us. In this article I will attempt to trace this history in easily digestible chapters and offer examples of today's best modern proponents.
To my mind, this was the beginning of a new epoch. To create electronic music, it was no longer necessary to have access to a roomful of technology in a studio or live. Hitherto, this was solely the domain of artists the likes of Kraftwerk, whose arsenal of electronic instruments and custom built gadgetry the rest of us could only have dreamed of, even if we could understand the logistics of their functioning. Having said this, at the time I was growing up in the 60's & 70's, I nevertheless had little knowledge of the complexity of work that had set a standard in previous decades to arrive at this point.
The history of electronic music owes much to Karlheinz Stockhausen (1928-2007). Stockhausen was a German Avante Garde composer and a pioneering figurehead in electronic music from the 1950's onwards, influencing a movement that would eventually have a powerful impact upon names such as Kraftwerk, Tangerine Dream, Brain Eno, Cabaret Voltaire, Depeche Mode, not to mention the experimental work of the Beatles' and others in the 1960's. His face is seen on the cover of "Sgt. Pepper's Lonely Hearts Club Band", the Beatles' 1967 master Opus. Let's start, however, by traveling a little further back in time.
The Turn of the 20th Century
Time stood still for this stargazer when I originally discovered that the first documented, exclusively electronic, concerts were not in the 1970's or 1980's but in the 1920's!
The first purely electronic instrument, the Theremin, which is played without touch, was invented by Russian scientist and cellist, Lev Termen (1896-1993), circa 1919.
In 1924, the Theremin made its concert debut with the Leningrad Philharmonic. Interest generated by the theremin drew audiences to concerts staged across Europe and Britain. In 1930, the prestigious Carnegie Hall in New York, experienced a performance of classical music using nothing but a series of ten theremins. Watching a number of skilled musicians playing this eerie sounding instrument by waving their hands around its antennae must have been so exhilarating, surreal and alien for a pre-tech audience!
For those interested, check out the recordings of Theremin virtuoso Clara Rockmore (1911-1998). Lithuanian born Rockmore (Reisenberg) worked with its inventor in New York to perfect the instrument during its early years and became its most acclaimed, brilliant and recognized performer and representative throughout her life.
In retrospect Clara, was the first celebrated 'star' of genuine electronic music. You are unlikely to find more eerie, yet beautiful performances of classical music on the Theremin. She's definitely a favorite of mine!
Electronic Music in Sci-Fi, Cinema and Television
Unfortunately, and due mainly to difficulty in skill mastering, the Theremin's future as a musical instrument was short lived. Eventually, it found a niche in 1950's Sci-Fi films. The 1951 cinema classic "The Day the Earth Stood Still", with a soundtrack by influential American film music composer Bernard Hermann (known for Alfred Hitchcock's "Psycho", etc.), is rich with an 'extraterrestrial' score using two Theremins and other electronic devices melded with acoustic instrumentation.
Using the vacuum-tube oscillator technology of the Theremin, French cellist and radio telegraphist, Maurice Martenot (1898-1980), began developing the Ondes Martenot (in French, known as the Martenot Wave) in 1928.
Employing a standard and familiar keyboard which could be more easily mastered by a musician, Martenot's instrument succeeded where the Theremin failed in being user-friendly. In fact, it became the first successful electronic instrument to be used by composers and orchestras of its period until the present day.
It is featured on the theme to the original 1960's TV series "Star Trek", and can be heard on contemporary recordings by the likes of Radiohead and Brian Ferry.
The expressive multi-timbral Ondes Martenot, although monophonic, is the closest instrument of its generation I have heard which approaches the sound of modern synthesis.
"Forbidden Planet", released in 1956, was the first major commercial studio film to feature an exclusively electronic soundtrack... aside from introducing Robbie the Robot and the stunning Anne Francis! The ground-breaking score was produced by husband and wife team Louis and Bebe Barron who, in the late 1940's, established the first privately owned recording studio in the USA recording electronic experimental artists such as the iconic John Cage (whose own Avante Garde work challenged the definition of music itself!).
The Barrons are generally credited for having widening the application of electronic music in cinema. A soldering iron in one hand, Louis built circuitry which he manipulated to create a plethora of bizarre, 'unearthly' effects and motifs for the movie. Once performed, these sounds could not be replicated as the circuit would purposely overload, smoke and burn out to produce the desired sound result.
Consequently, they were all recorded to tape and Bebe sifted through hours of reels edited what was deemed usable, then re-manipulated these with delay and reverberation and creatively dubbed the end product using multiple tape decks.
In addition to this laborious work method, I feel compelled to include that which is, arguably, the most enduring and influential electronic Television signature ever: the theme to the long running 1963 British Sci-Fi adventure series, "Dr. Who". It was the first time a Television series featured a solely electronic theme. The theme to "Dr. Who" was created at the legendary BBC Radiophonic Workshop using tape loops and test oscillators to run through effects, record these to tape, then were re-manipulated and edited by another Electro pioneer, Delia Derbyshire, interpreting the composition of Ron Grainer.
As you can see, electronic music's prevalent usage in vintage Sci-Fi was the principle source of the general public's perception of this music as being 'other worldly' and 'alien-bizarre sounding'. This remained the case till at least 1968 with the release of the hit album "Switched-On Bach" performed entirely on a Moog modular synthesizer by Walter Carlos (who, with a few surgical nips and tucks, subsequently became Wendy Carlos).
The 1970's expanded electronic music's profile with the break through of bands like Kraftwerk and Tangerine Dream, and especially the 1980's when it found more mainstream acceptance.
The Mid 1900's: Musique Concrete
In its development through the 1900's, electronic music was not solely confined to electronic circuitry being manipulated to produce sound. Back in the 1940's, a relatively new German invention - the reel-to-reel tape recorder developed in the 1930's - became the subject of interest to a number of Avante Garde European composers, most notably the French radio broadcaster and composer Pierre Schaeffer (1910-1995) who developed a montage technique he called Musique Concrete.
Musique Concrete (meaning 'real world' existing sounds as opposed to artificial or acoustic ones produced by musical instruments) broadly involved the splicing together of recorded segments of tape containing 'found' sounds - natural, environmental, industrial and human - and manipulating these with effects such as delay, reverb, distortion, speeding up or slowing down of tape-speed (varispeed), reversing, etc.
Stockhausen actually held concerts utilizing his Musique Concrete works as backing tapes (by this stage electronic as well as 'real world' sounds were used on the recordings) on top of which live instruments would be performed by classical players responding to the mood and motifs they were hearing!
Musique Concrete had a wide impact not only on Avante Garde and effects libraries, but also on the contemporary music of the 1960's and 1970's. Important works to check are the Beatles' use of this method in ground-breaking tracks like 'Tomorrow Never Knows', 'Revolution No. 9' and 'Being for the Benefit of Mr. Kite', as well as Pink Floyd albums "Umma Gumma", "Dark Side of the Moon" and Frank Zappa's "Lumpy Gravy". All used tape cut-ups and home-made tape loops often fed live into the main mixdown.
Today this can be performed with simplicity using digital sampling, but yesterday's heroes labored hours, days and even weeks to perhaps complete a four minute piece! For those of us who are contemporary musicians, understanding the history of electronic music helps in appreciating the quantum leap technology has taken in the recent period. But these early innovators, these pioneers - of which there are many more down the line - and the important figures they influenced that came before us, created the revolutionary groundwork that has become our electronic musical heritage today and for this I pay them homage!
1950's: The First Computer and Synth Play Music
Moving forward a few years to 1957 and enter the first computer into the electronic mix. As you can imagine, it wasn't exactly a portable laptop device but consumed a whole room and user friendly wasn't even a concept. Nonetheless creative people kept pushing the boundaries. One of these was Max Mathews (1926 -) from Bell Telephone Laboratories, New Jersey, who developed Music 1, the original music program for computers upon which all subsequent digital synthesis has its roots based. Mathews, dubbed the 'Father of Computer Music', using a digital IBM Mainframe, was the first to synthesize music on a computer.
In the climax of Stanley Kubrik's 1968 movie '2001: A Space Odyssey', use is made of a 1961 Mathews' electronic rendition of the late 1800's song 'Daisy Bell'. Here the musical accompaniment is performed by his programmed mainframe together with a computer-synthesized human 'singing' voice technique pioneered in the early 60's. In the movie, as HAL the computer regresses, 'he' reverts to this song, an homage to 'his' own origins.
1957 also witnessed the first advanced synth, the RCA Mk II Sound Synthesizer (an improvement on the 1955 original). It also featured an electronic sequencer to program music performance playback. This massive RCA Synth was installed, and still remains, at the Columbia-Princeton Electronic Music Center, New York, where the legendary Robert Moog worked for a while. Universities and Tech laboratories were the main home for synth and computer music experimentation in that early era.
1960's: The Dawning of The Age of Moog
The logistics and complexity of composing and even having access to what were, until then, musician unfriendly synthesizers, led to a demand for more portable playable instruments. One of the first to respond, and definitely the most successful, was Robert Moog (1934-2005). His playable synth employed the familiar piano style keyboard.
Moog's bulky telephone-operators' cable plug-in type of modular synth was not one to be transported and set up with any amount of ease or speed! But it received an enormous boost in popularity with the success of Walter Carlos, as previously mentioned, in 1968. His LP (Long Player) best seller record "Switched-On Bach" was unprecedented because it was the first time an album appeared of fully synthesized music, as opposed to experimental sound pieces.
The album was a complex classical music performance with various multi-tracks and overdubs necessary, as the synthesizer was only monophonic! Carlos also created the electronic score for "A Clockwork Orange", Stanley Kubrik's disturbing 1972 futuristic film.
From this point, the Moog synth is prevalent on a number of late 1960's contemporary albums. In 1967 the Monkees' "Pisces, Aquarius, Capricorn & Jones Ltd" became the first commercial pop album release to feature the modular Moog. In fact, singer/drummer Mickey Dolenz purchased one of the very first units sold.
It wasn't until the early 1970's, however, when the first Minimoog appeared that interest seriously developed amongst musicians. This portable little unit with a fat sound had a significant impact becoming part of live music kit for many touring musicians for years to come. Other companies such as Sequential Circuits, Roland and Korg began producing their own synths, giving birth to a music subculture.
I cannot close the chapter on the 1960's, however, without reference to the Mellotron. This electronic-mechanical instrument is often viewed as the primitive precursor to the modern digital sampler.
Developed in early 1960's Britain and based on the Chamberlin (a cumbersome US-designed instrument from the previous decade), the Mellotron keyboard triggered pre-recorded tapes, each key corresponding to the equivalent note and pitch of the pre-loaded acoustic instrument.
The Mellotron is legendary for its use on the Beatles' 1966 song 'Strawberry Fields Forever'. A flute tape-bank is used on the haunting introduction played by Paul McCartney.
The instrument's popularity burgeoned and was used on many recordings of the era such as the immensely successful Moody Blues epic 'Nights in White Satin'. The 1970's saw it adopted more and more by progressive rock bands. Electronic pioneers Tangerine Dream featured it on their early albums.
With time and further advances in microchip technology though, this charming instrument became a relic of its period.
1970's: The Birth of Vintage Electronic Bands
The early fluid albums of Tangerine Dream such as "Phaedra" from 1974 and Brian Eno's work with his self-coined 'ambient music' and on David Bowie's "Heroes" album, further drew interest in the synthesizer from both musicians and audience.
Kraftwerk, whose 1974 seminal album "Autobahn" achieved international commercial success, took the medium even further adding precision, pulsating electronic beats and rhythms and sublime synth melodies. Their minimalism suggested a cold, industrial and computerized-urban world. They often utilized vocoders and speech synthesis devices such as the gorgeously robotic 'Speak and Spell' voice emulator, the latter being a children's learning aid!
While inspired by the experimental electronic works of Stockhausen, as artists, Kraftwerk were the first to successfully combine all the elements of electronically generated music and noise and produce an easily recognizable song format. The addition of vocals in many of their songs, both in their native German tongue and English, helped earn them universal acclaim becoming one of the most influential contemporary music pioneers and performers of the past half-century.
Kraftwerk's 1978 gem 'Das Modell' hit the UK number one spot with a reissued English language version, 'The Model', in February 1982, making it one of the earliest Electro chart toppers!
Ironically, though, it took a movement that had no association with EM (Electronic Music) to facilitate its broader mainstream acceptance. The mid 1970's punk movement, primarily in Britain, brought with it a unique new attitude: one that gave priority to self-expression rather than performance dexterity and formal training, as embodied by contemporary progressive rock musicians. The initial aggression of metallic punk transformed into a less abrasive form during the late 1970's: New Wave. This, mixed with the comparative affordability of many small, easy to use synthesizers, led to the commercial synth explosion of the early 1980's.
A new generation of young people began to explore the potential of these instruments and began to create soundscapes challenging the prevailing perspective of contemporary music. This didn't arrive without battle scars though. The music industry establishment, especially in its media, often derided this new form of expression and presentation and was anxious to consign it to the dustbin of history.
1980's: The First Golden Era of Electronic Music for the Masses
Gary Numan became arguably the first commercial synth megastar with the 1979 "Tubeway Army" hit 'Are Friends Electric?'. The Sci-Fi element is not too far away once again. Some of the imagery is drawn from the Science Fiction classic, "Do Androids Dream of Electric Sheep?". The 1982 hit film "Blade Runner" was also based on the same book.
Although 'Are Friends Electric?' featured conventional drum and bass backing, its dominant use of Polymoogs gives the song its very distinctive sound. The recording was the first synth-based release to achieve number one chart status in the UK during the post-punk years and helped usher in a new genre. No longer was electronic and/or synthesizer music consigned to the mainstream sidelines. Exciting!
Further developments in affordable electronic technology placed electronic squarely in the hands of young creators and began to transform professional studios.
Designed in Australia in 1978, the Fairlight Sampler CMI became the first commercially available polyphonic digital sampling instrument but its prohibitive cost saw it solely in use by the likes of Trevor Horn, Stevie Wonder and Peter Gabriel. By mid-decade, however, smaller, cheaper instruments entered the market such as the ubiquitous Akai and Emulator Samplers often used by musicians live to replicate their studio-recorded sounds. The Sampler revolutionized the production of music from this point on.
In most major markets, with the qualified exception of the US, the early 1980's was commercially drawn to electro-influenced artists. This was an exciting era for many of us, myself included. I know I wasn't alone in closeting the distorted guitar and amps and immersing myself into a new universe of musical expression - a sound world of the abstract and non traditional.
At home, Australian synth based bands Real Life ('Send Me An Angel', "Heartland" album), Icehouse ('Hey Little Girl') and Pseudo Echo ('Funky Town') began to chart internationally, and more experimental electronic outfits like Severed Heads and SPK also developed cult followings overseas.
But by mid-decade the first global electronic wave lost its momentum amidst resistance fomented by an unrelenting old school music media. Most of the artists that began the decade as predominantly electro-based either disintegrated or heavily hybrid their sound with traditional rock instrumentation.
The USA, the largest world market in every sense, remained in the conservative music wings for much of the 1980's. Although synth-based records did hit the American charts, the first being Human League's 1982 US chart topper 'Don't You Want Me Baby?', on the whole it was to be a few more years before the American mainstream embraced electronic music, at which point it consolidated itself as a dominant genre for musicians and audiences alike, worldwide.
1988 was somewhat of a watershed year for electronic music in the US. Often maligned in the press in their early years, it was Depeche Mode that unintentionally - and mostly unaware - spearheaded this new assault. From cult status in America for much of the decade, their new high-play rotation on what was now termed Modern Rock radio resulted in mega stadium performances. An Electro act playing sold out arenas was not common fare in the USA at that time!
In 1990, fan pandemonium in New York to greet the members at a central record shop made TV news, and their "Violator" album outselling Madonna and Prince in the same year made them a US household name. Electronic music was here to stay, without a doubt!
1990's Onward: The Second Golden Era of Electronic Music for the Masses
Before our 'star music' secured its hold on the US mainstream, and while it was losing commercial ground elsewhere throughout much of the mid 1980's, Detroit and Chicago became unassuming laboratories for an explosion of Electronic Music which would see out much of the 1990's and onwards. Enter Techno and House.
Detroit in the 1980's, a post-Fordism US industrial wasteland, produced the harder European influenced Techno. In the early to mid 80's, Detroiter Juan Atkins, an obsessive Kraftwerk fan, together with Derrick May and Kevin Saunderson - using primitive, often borrowed equipment - formed the backbone of what would become, together with House, the predominant music club-culture throughout the world. Heavily referenced artists that informed early Techno development were European pioneers such as the aforementioned Kraftwerk, as well as Yello and British Electro acts the likes of Depeche Mode, Human League, Heaven 17, New Order and Cabaret Voltaire.
Chicago, a four-hour drive away, simultaneously saw the development of House. The name is generally considered to be derived from "The Warehouse" where various DJ-Producers featured this new music amalgam. House has its roots in 1970's disco and, unlike Techno, usually has some form of vocal. I think Giorgio Moroder's work in the mid 70's with Donna Summer, especially the song 'I Feel Love', is pivotal in appreciating the 70's disco influences upon burgeoning Chicago House.
A myriad of variants and sub genres have developed since - crossing the Atlantic, reworked and back again - but in many ways the popular success of these two core forms revitalized the entire Electronic landscape and its associated social culture. Techno and House helped to profoundly challenge mainstream and Alternative Rock as the preferred listening choice for a new generation: a generation who has grown up with electronic music and accepts it as a given. For them, it is music that has always been.
The history of electronic music continues to be written as technology advances and people's expectations of where music can go continues to push it forward, increasing its vocabulary and lexicon.
Alien Skin is one modern proponent of electronic music and if you are keen to explore the development of this art form and how it has successfully splintered into different genres, in this case atmospheric, eerie & cinematic dark pop, download the latest Alien Skin singles for free. You may do so by going to http://www.alienskinmusic.com/free

Friday, 6 January 2017

The 6 Critical Keys to Increasing Profits and Driving More Sales With Social Media and Technology!


I received a call from a potential client recently. This call was different than most I receive. You see, this business owner was angry! I mean outright ticked off!
He wasn't angry with me. No. Not angry with his industry. He was very angry with new technology and marketing, and the people trying to constantly promise him the moon if they signed up for their service.
The call went something like this...
"Is this Bill?"
"Yes sir," I said. "How can I help you?"
"My name is Bob. I am the president of XYZ Company (the names have changed to protect the frustrated.) I am so sick and tired of all the calls, emails, and letters I am receiving from people who say they can get me to the top of Google, start a Facebook page, show me how to Twitter, and promise me a ton of sales with this new marketing stuff. I have tried their pay-per-click programs and wasted a ton of money. They promised they could get me to the top of Google, and 1 year later, I am no where near the top. I am fed up wasting time and money!"
"I understand Bob. What made you call me specifically?"
"My friend is a client of yours. She told you can sort this out for me."
"Thank you for calling Bob. Yes I can help you. Let's talk about your frustrations and how we can turn lemon into lemonade..."
I can't tell you how many times I hear those same frustrations from clients and customers. They weren't as passionate as Bob, but you can hear the fear and desperation in their voices too.
The new internet media can be a blessing or a curse, depending on how you approach it, your mood to embrace it or not, and your passion to execute a very good plan.
Part of my weekly ritual is to spend time studying trends in consumer behavior, electronic trends, ecommerce advances, and better understanding the lifecycle of the purchasing process.
Not only do I read research articles, I pay attention to my own buying habits and those around me. And have those habits ever changed in the last few years.
With the incredible growth of Smartphones, tablets, e-readers, and other mobile devices, consumer buying habits are changing literally right before our eyes.
Social media such as Facebook, Twitter, and Pinterest, are captivating consumers in every walk of life and creating opportunities to communicate with them like never before. We now have a tremendous opportunity to tell our story and capture that lucrative group of buyers who can be very loyal to your business.
Before I get into strategies and techniques on how to improve your sales and profits through better customer engagement, let's look at some trends. Forrester Research, Inc, Pew Research, and the Nielsen Company have all recently completed studies. Here are some interesting statistics they discovered:
  • 43% of all U.S. retail sales are influenced by the web (Forrester 2010)
  • Preference by U.S. online adults to receive customer support via the phone has fallen from 32% in 2007 to 29% in 2010. (Forrester 2010)
  • U.S. online adults report they spend equal amounts of time - 13 hours a week - watching TV and being online. TV viewership has increased only 5% from 2005 to 2010. (Forrester 2010)
  • 79% of U.S. online adults read print magazines, down from 84% in 2007. (Forrester 2010)
  • 58% of U.S. online adults prefer to research a product online, up from 43% in 2007. (Forrester 2010)
  • As of February 2012, Pew Research states that 88% of all adults use cell phones. About 50% of those are Smartphones (Up from 17% in 2010.) Over 80% of Smartphone owners use the internet with the phones at least once a month.
  • Nielsen says that adults have increased access to social sites via their phones from 11.1% in March 2010, to about 40% in September 2011.
  • In 2010 Forrester Research stated that 10.3 million U.S. adults owned tablets, and will be about 82 million by 2015. CNET states that the ownership of tablets increased from 10% in mid December 2011, to 19% in mid January 2012.
I believe this is the tip of the iceberg in terms of accessing the internet, shopping, and buying. You will see these numbers climb dramatically.
What Does All This Information Mean?
These statistics mean a few things to your business. One, there is more and more opportunity to connect with consumers in a positive way. This new reality also creates more work, the need to have a deeper and comprehensive strategy, and you will need a dramatic shift in thinking if you are not already on board with the consumer's changes.
With the world literally at the consumer's fingertips (anywhere), his or her tendency is to bounce around on the internet very fast and can lose interest in your company, product, or service. You must use a number of different strategies and tactics to create a conversation with these consumers, methodically move them towards purchasing from you, and not lose them to someone else that has grabbed their attention.
Consumers can now enter the buying game from so many directions. They have more options, thus more directions than ever before. They can find you with a simple Google search for your company or product. They can see your pay-per-click ad. Or a large banner ad that follows them on the internet. They can find you on a Facebook ad, or if one of their friends likes your page, you show up on their friends Facebook wall. Or what about a prospect sharing your Tweet about a particular promotion to their Twitter followers?
And there are emails, direct mail programs, print ads, radio, TV... the list goes on and on. It is more important than ever to know your prospects/customer, your target market and find out where they spend their time. Then target your campaigns appropriately to your prospects.
Once the consumer enters your marketing lifecycle, the message you send is critical to better conversions and also repeat business. You need to think of your marketing lifecycle more circular now, rather than linear. The circle is the top of a funnel. The circle includes all the different media types. You still need to move them along through the qualification funnel, but now the size of the top of the funnel has gotten much larger, and is getting bigger every day. If you continue to exclude some opportunities, your funnel top becomes much smaller than your competitors. More leads into the funnel, the more sales and profits come out the bottom of the funnel.
6 Critical Keys
Critical Key 1:
One critical key to improving your sales conversions and revenue is to reduce the friction to your sales closing (conversion) by engaging the consumer in the channels they are engaged. Embrace where they go and spend time developing strategies that will convert them right there. Not distracting them to other channels.
If you have a lead on Amazon, get them checked out then and there. Don't count on moving them to another site where they have to think about it again.
Critical Key 2:
Make sure you know your target market very well. Where do they spend their time? Do they use Smartphones? Do they carry their tablet into your retail store? Check your Google Analytics to see how they are reaching your site and to what pages. What is their income range? The list goes on and on.
Critical Key 3:
It's really the old K.I.S.S. principle. Keep the conversion and closing very simple and easy for the customer to understand.
From and ecommerce point of view, the checkout needs to be very simple and streamlined. The customer needs to feel comfortable and understand everything about the sale. How much is shipping going to cost me? How long will it take? What is your return policy?
Critical Key 4:
If you are promoting a product in an email campaign or any campaign for that matter, the link from the media to the product needs to be directed to a landing page with a specific call to action, or directly to the product page. Don't make the customer search for the item on your site, or other sales page. All too often I see clients directing their campaigns to the main page of the site instead of a dedicated page. A huge mistake.
Critical Key 5: Cross Channel Marketing.
Consumers use many different ways to communicate with their friends, family, and you, their retailer, e-tailer, or service provider.
Expanding your marketing message beyond just email, or direct mail is critical to your success. Those businesses who don't engage with their prospects and customers through multiple channels and cross over between these channels will not be maximizing their opportunity to sell, and will not see their business grow.
Traditional marketing has always been explained as a three-prong approach. You need to deliver the right message, to the right people, at the right time. We now need to look at a fourth prong, delivering all these through the right media.
Critical Key 6:
Embrace the opportunities. Check your mood about the new marketing opportunities. Be careful selecting multiple companies that will tell you they can promise to get you to the top of Google, or fix your reputation online, or will put together a pay-per-click campaign that will change your world.
Bob was a tough one to win over. Once I was able to help him understand the big picture, we were able to lay out a great plan and then execute making small adjustments along the way. I have to say, Bob is much happier today. And his qualified leads more than doubled once we were able to define his target market and refine his unique selling proposition.
All of these things can happen, but with a strategic plan, and a compelling message. Now, commit to yourself that you will first formulate a comprehensive internet marketing plan, and then execute the plan to bigger sales and bigger profits.
Good luck and great marketing!
Bill Mooney
Bill Mooney *
Internet Marketing Coach *
eCommerce Strategist *
Online Lead Generation
[http://www.iMarketingSuccess.com]

Thursday, 5 January 2017

6 Worst Payer Trends That Impede Electronic Medical Billing Software and Service Performance


Expert Author Yuval Lirov

Healthcare insurance business continued to boom in 2006, mostly at the expense of both providers and patients. A review of recent healthcare insurance industry trends help identification of six payer activities that will impact medical billing and healthcare providers revenue in 2007.
Two key aspects dominated business background for insurers in 2006. They
  1. Must meet tougher profit margin benchmarks. For instance, United Healthcare saw its earnings rise 38% in the 3rd quarter of 2006 alone. To keep its share value growing, United Healthcare will have to demonstrate still better performance in the 3rd quarter of 2007.
  2. Approach the limit of their ability to grow premiums. Premiums increased significantly beyond inflation and workers' earnings growth in 2001-2006. For instance, health insurance premiums increased 65.8% between 2001 and 2006 while inflation grew 16.4% and workers' earnings increased 18.2% during the same period.
Therefore, in 2007, insurance companies will continue to pay less using the following six key strategies:
  1. Add new denial reasons and increase costs of medical billing service and software because of growing complexity. In January 2007, thousands of physicians discovered they were having trouble getting Medicare to pay for services billed under the codes 99303 and 99333. The reason for denial was simple: Medicare deleted codes 99301-99303 from CPT in 2007, forcing the physicians to review the new 99304-99306 codes in an up-to-date CPT code book. The 99331-99333 codes also were deleted in 2007. Review the new codes, 99324-99328. The payer-related component of the medical billing process costs an average 8% to 10% of providers collections. It includes claim generation, scrubbing, electronic submission to payers, payment posting, denial identification, follow up, and appeal. By complicating the process, payers increase the likelihood of failing the payment and winning the subsequent appeal process. Providers face the lose-lose choice of expensive medical billing process upgrades or forfeiting denied payments.
  2. Reduce allowed fees. Average physician reimbursement from billing Medicare and commercial payers dropped 17% in 2002-2006. From 2005 to 2006, allowed amounts for E&M visits alone dropped 10% nationally, 27% in the Northeast, and 20% in Northwest.
  3. Underpay. Partial denials cause the average medical practice lose as much as 11% of its revenue. Denial management is difficult because of complexity of denial causes, payer variety, and claim volume. For complex claims, most payers pay full amount for one line item but only a percentage of the remaining items. This payment approach creates two opportunities for underpayment: the order of paid items and payment percentage of remaining items. Additionally, temporary constraints often cause payment errors because of misapplication of constraints. For instance, claims submitted during the global period for services unrelated to global period are often denied. Similar mistakes may occur at the start of the fiscal year because of misapplication of rules for deductibles or outdated fee schedules. Payers also vary in their interpretations of CCI bundling rules or coverage of certain services.
  4. Increase leverage over providers through consolidation. It is harder to drop a contract with low allowed amounts when there are fewer remaining payers. Consolidation in the insurance industry reduces competition among payers for physician's services, allowing payers pay less to providers. Today, 73% of insured population are covered by 3 plans alone: the top ten health plans cover 106 million lives, while three plans, namely, United, WellPoint, and Aetna together cover 77.7 million lives. In 2006, consolidation rate accelerated. For instance, United Healthcare Group purchased 11 plans in 2006, including MetLife, PacifiCare, and Oxford. Turning down a contract offered by a payer that controls such a large portion of population results in giving up significant revenue from medical billing. Providers face the lose-lose choice of seeing fewer patients or accepting lower rates.
  5. Drive providers into networks (which offer lower allowed amounts). United Healthcare has announced a new national policy to discontinue direct payment of medical billing to out of network providers. Effective July 1, 2007, under the "pay the enrollee program," United Healthcare will direct out-of-network benefit checks to the insured member rather then non-participating providers. This policy forces the providers to choose between chasing the patients for payments or joining the payer's network. In any case, provider loses some of earned revenue. Oxford Health Plans, a United Healthcare Company, implemented the Pay the Enrollee policy on April 1, 2006. According to the Oxford web site announcement, Oxford may refuse to honor the assignment of benefits for claims from non participating providers pursuant to language in the Certificate of Coverage. If enrollees choose to receive treatment out-of-network, the claim reimbursement may be sent directly to the enrollee. In such cases, the non-participating provider will be instructed to bill the covered patient for services rendered.
  6. Return for refunds and penalties. Justice Department recovered a record of $3.1 billion in refunds and penalties in 2006. It is the largest amount ever recovered in a single year. Invariably, providers are in denial about their exposure, and insurers are quick to comfort them. They will tell you that medical billing audits are an unfortunate but necessary tactic for keeping fraud in check, implying that honest providers have nothing to worry about. But insurers are not crusaders for truth and justice. Providers need to understand that payer's motive is money, the means is a gargantuan statistical database, and that every provider is an opportunity. Healthcare finance insiders call this a Big Brother system and, setting aside the melodramatic implications of such a name, it is easy to see why. While executives have a soft spot for pretty charts, the true power of such a system is its ability to drill into the data and find outliers (when they talk about this type of tool, Information Systems specialists use jargon like data mining and On Line Analytical Processing, or OLAP for short). The system automatically pinpoints providers that are "easy audit targets: because they are:
    • Doing something differently from the pack,
    • Lacking infrastructure for systematic denial follow up,
    • Lacking compliant medical notes.
Having acquired the means to cost-effectively target providers, insurers have begun the hunt. It behooves providers to arm with powerful electronic medical billing software and fight back for improved revenue.
References
  1. Neil Weinberg, "Envy Engines," Forbes, March 14, 2005
  2. "Fraud Statistics - October 1, 1986 - September 30, 2004", Civil Division, U.S. Department of Justice, March 4, 2005
  3. Capra, Lirov, and Randolph, "The "Business" of Healthcare Provider Audits - How Payers Are Getting Away with Practice Murder," Today's Chiropractic, January 2007, pp. 60-62.
  4. P. Moore, "Power to the Payers - Consolidation Puts Insurers in Charge," Physicians Practice, January 2007, pp. 23-30.
Yuval Lirov, PhD, author of "Practicing Profitability - Network Effect for Revenue Cycle Control in Healthcare Clinic and Chiropractic Office: Scheduling, SOAP Notes, Care Plans, Coding, Billing, Collections, and Audit Risk" (Affinity Billing) and "Mission Critical Systems Management" (Prentice Hall), inventor of patents in Artificial Intelligence and Computer Security, and CEO of Vericle.net - Distributed Billing and Practice Management Technologies. Yuval invites you to register to the next webinar on audit risk at BillingPrecision.com.

Wednesday, 4 January 2017

Women In Media Should Help New Entrants Break Through The Glass Ceiling


Expert Author Damaria Senne
Women in media should help new entrants to break through "the glass ceiling," say South African award-winning journalists and editors.
One media executve also argues that the ability to read critically is the major skill that will help girls break through these barriers.
Speaking at the fifth annual Vodacom Women in The Media Awards 2007, Vodacom chief communications officer Dot Field said too few women were in a position of power in the newsroom (globally). Media coverage also tended to favour men, she said.
Fields cited an international study which found that women account for 17% of all media coverage whether print or electronic. This includes stories about women, on womenor where women were used as sources, she said. The majority of the coverage on women is celebrity and royalty-related, she said.
Joyce Sikhakhane, who won the Lifetime Achievement Award said things like balancing the responsibilities of home, family, and child rearing still hinder women's advancement in newsrooms. The long hours and late nights required to get ahead in these careers also do not help, she said.
Field said successful journalists, editors, media advocates have a responsibility to help break barriers in the media industry so new entrants have a better chance of success.
A key strategy to develop women capable of breaking through the glass ceiling is to ensure that young girls at school learn to read critically, said Patricia Scholtemeyer, CEO of Media24 Magazines and winner of the 2007 Vodacom Women in The Media Award.
"Reading critically is an important contributor to people's ability to think for themselves," she said.
Read about Damaria Senne's adventures as a parent, children's book writer and reading advocate on her blog at http://damariasenne.blogspot.com

Death By Social Media


Expert Author Deatri King-Bey
In today's electronic age, a strong web presence is one of the best tools in your arsenal to become a successful author. That's a no brainer, right? Not necessarily. Many of my fellow authors are suffering a slow painful death by social media.
Instead of just telling you to do this and not that in order to avoid death by social media, I'm coming at this from a different angle. I'll start by giving you the history in hopes that if you have the entire picture, you'll understand why we must make adjustments for the time we live in. So stick in there with me to the end.
Let's take a short trip back in time to a decade ago. Personal Data Assistants (PDAs) were popular, especially the PalmPilot. Smart phones were around, but using their limited functionality could be quite expensive. Internet access in households was increasing exponentially, but the cost of using that access caused many to limit their usage. Online personal journals (blogs) and social media were in their infancy and would have to grow up fast. People received most of their news and entertainment from traditional routes such as newspapers, television and radio. For this reason, online marketing was used, but nowhere near the extent that it is today. This may be hard for some of you to believe, but a decade ago, Amazon.com made its first profit. The world was different back then. We were at the onset of the first major boom of the electronic age. Back in the day, authors were encouraged to capitalize on this new age by harvesting the emails of anyone who sent them an email for their own email promotions list.
In 2003 MySpace came along, then Facebook (2004), Twitter (2006) and a host of other social media and blog sites. Along with joining social media sites, everyday users began setting up personal email accounts. With the increase in personal email accounts and Internet usage came the increase of online marketing. This was a boom for the marketing industry because it's so much less expensive to send blast emails than print ads or mailings. Everyday users began seeing more and more advertisement emails they didn't ask for, but most found these unsolicited emails manageable.
Then it happened. June 2007 the first iPhone was released and need I say more? Yes, I do (SMILE). The cost of being online fell drastically and accessibility to email, social media, news... was at your fingertips 24/7. Though iPhones are the leader in smart phones, other excellent brands have inundated the market so just about everyone can be online at all times.
Wow, what a difference a decade makes.
Unfortunately, many businesses and authors (publishing is a business) are still promoting as if they are at the onset of the first major boom of the electronic age. Remember when mailboxes were filled with junk mail and we'd all complain? Well this has happened twenty fold in the electronic world (remember how inexpensive it is to send mass emails compared to snail mail). Users, readers are now inundated with tons of junk email that is often referred to as spam.
Hold up a second. Did I just call the unsolicited email you sent to my personal account junk mail? I plead the fifth. Anywhoooo, let's look at social media. Many of these sites allow you to add members to mailing list and groups without their permission. I know you may enjoy people harvesting your email and then filling your account with unsolicited promotions and group posts (advertisements), but with the plethora of these types of promotions going to individual's email accounts, the everyday user is starting to revolt and tuning out people who add them to groups, send them unsolicited emails and other such behaviors. You do not want to become part of the noise. You do not want to die by social media.
So what's the solution? Be patient and build loyal, opt-in communities and mailing lists. It will take more time, but your return on investment will be much greater and will increase the credibility of your brand. You don't want to be known as one of those authors who swamp people's emails with their advertisements.
When someone sends you an email, send back a request for them to join your mailing list. Instead of adding individuals to your groups, send invitations. Don't over promote (finding that happy medium is not easy, but you can do it). Allow the readers to get to know you for more than a book pusher. You want readers looking forward to your emails and posts, not to think of them as intrusions in their lives.
Just say no to death by social media.
With the advances in technology, anyone can be a published author, but not all authors are successful. Keep your focus: Increase quality, credibility and visibility of your brand. Visit http://www.BecomeASuccessfulAuthor.com for tools and knowledge to help you Become A Successful Author.
Deatri King-Bey

Tuesday, 3 January 2017

Electronic Companies


Computers have brought about the biggest technological revolution that has even today allowed you to read what we are writing. Today, the micro chip technology is used not only in computers, but also in cameras, medical machines, televisions, etc. There are many famous electrical companies today that are forerunners of tomorrow's developments.
Let's discuss some of the really big names in the electronics world today.
Sony
Sony Corporation is a multinational conglomerate that has its headquarters in Tokyo, Japan. It is the world's largest media company with its turnover crossing the eight trillion mark. Sony is the leading manufacturer of electronics, games and gaming consoles, communications and information technological products. They have operating businesses in five segments: Media, Electronics, Games, Entertainment and Financial. Sony has some awesome products, like the SONY LCD with home theatre system, Sony Ericsson mobile phones, Sony laptops, like the VIAO, Sony PlayStation and much more. Sony is the biggest and one of the best electronic companies around and some believe their slogan, "Sony, Like No Other".
Panasonic
Panasonic, which was formally known as Matsushita Electrical Industrial Co. Ltd, is a multinational company based in Kadoma, Japan. It was founded in 1918 and today is one of the top electronic companies in the world. Panasonic produces electrical goods under the name of Panasonic Technics. Panasonic, other than electronics, also offers home renovation services, which has made Panasonic the 59th largest company in the world (2007 Forbes).
Samsung
Today the Samsung Group is the world's largest electronics company, having overtaken Sony in the consumer electronics market. Founded in 1938, Samsung today has a holing in the shipbuilding industry under its companies Samsung Heavy Industries and Samsung Engineering and Construction Company, which are major global construction companies today. The name Samsung is taken from the Korean word, which means "tristar". Samsung produces world class televisions, like the Samsung LCD, which is a must buy, along with their computer, making Samsung the best known South Korean company.
Sharp
Sharp Corporation is another Japanese electronics manufacturer. The company was founded in 1912 and takes its name from the founders' very first invention called the Ever-Sharp mechanical pencil. Today Sharp is one of the leading manufacturers of televisions and other consumer electronics. Sharp LCD is definitely worth investing in.
IBM
IBM is the abbreviation of International Business Machines Corporation. It was later nicknamed the "Big Blue" after its official corporate colour. IBM is a multinational computer technology and information technology consulting company with its headquarters in Armonk, New York, United Sates. IBM has been famous for its computers for years and most recently has received kudos for making the world's largest computer and systems integrator. IBM holds more patents than any other U.S. IT company. As a chip maker, this company has ranked 2nd largest software company in the world in 2007 and its employees have won three Nobel Prizes, four Turning Awards, five National Medals of Technology and five National Medals of Science.
These are just a few names in this large electronics industry. If you are looking to buy any electronics, then could consider Online Electronics.
You can get more info on their website, www.onlineelectronics.net.au [http://www.onlineelectronics.net.au].
Bryant Matthews likes to write articles along with working in the retail industry, selling electronic goods. He has been managing the two roles for the past 4 years and is quite proficient in both.