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Wednesday, 31 July 2013

Camp Helps Kids Unplug From Media, Mom and Dad

I saw a "tween" recently in my therapy practice that I suspected might have some food issues. When I began asking gingerly about her eating habits she whipped out her cell phone to text her mother: "What do I usually eat for breakfast?" After a minute of messaging she turned her attention back to me to report the results of her inquiry.
Now, I'm sure this young girl could have answered my questions without electronically soliciting help from her mom. Yet her reflexive texting habit made stopping to think for herself entirely avoidable - and regrettably so, because stopping to think is often when important insights occur. That's why I leave a lot of space in therapy sessions for thought and contemplation on the part of the children I see.
Unfortunately, stopping to think is a behavior less and less common among teenagers and pre-teens. We all know the reason: instant Internet communication plays an increasingly dominant role in the lives of ever-younger children.
Virtual technologies are now entrenched in children's daily routines. A recent Kaiser Family Foundation study found that adolescents spend 6.5 to 8.5 hours a day consuming online media. Online chatting, text messaging, social networking websites like Facebook and Twitter, and music and video channels such as iTunes and YouTube significantly reduce youngsters' exposure to direct, interpersonal experiences.
Pushing the Pause Button
Technology is not inherently bad, of course, but the unprecedented consumption of rapid-fire electronic media makes time for uninterrupted, in-person engagement with peers and mentors all the more important to children's intellectual, social and emotional growth. Faced with mounting pressures to perform in their classrooms, sports activities and social networks, adolescents, especially, need more opportunities to connect with one another on a genuinely personal level.
Among the best places for children to push the pause button on their electronically-driven, speed-of-light lifestyles are traditional, sleep-away summer camps. In simple, natural settings free of cell phones, iPods and Xboxes, children can hear the sound of their own thoughts more clearly - and learn to use those thoughts to create new opportunities and solve youthful problems for themselves.
Away from the pervasive media that absorb so much of their daily attention, youngsters -- especially adolescents -- can concentrate on exploring new ways to be in the world, by practicing personal choice and decision-making independent of their parents. Camp offers kids "real" space and time opportunities to develop the self-awareness, self-confidence and human support systems required to succeed in an increasingly demanding young person's world.
The Benefits of (Temporary) Parent-Child Partings
For parents, sending a child to an overnight camp requires letting go for a few weeks in order to foster the very real growth in maturity, self-confidence and self-concept that comes from living away from home, playing, working and learning among peers in a supportive community.
The short-lived separation is a sacrifice particularly worthwhile making, in today's culture of "helicopter" parenting: children who rely primarily on Mom and Dad to instill a sense of self gain opportunities at camp to set their own goals and meet personal challenges head-on.
In my work with adolescents as a therapist, I often ask young clients how they know they are "good at something." More often now than in the past, they say they "know" because their parents tell them so. These youngsters apparently lack the capacity to assess their personal capabilities and strengths through experiences all their own.
When my oldest daughter went off to camp for the first time at age eleven, I too worried that she would not get from it the boost in skills and self esteem I felt she "needed" to succeed in the competitive environment girls these days inhabit. But when her first letter home arrived in the (U.S.) mail, it was full of pride over the "glorious" experience she had had sailing a boat by herself, for the very first time.
I knew then that she had achieved something far greater than the ability to maneuver a Sunfish in the wind: She had developed her own internal sense of control and esteem - without her parents' management. That accomplishment, and many others that followed in the course of a five-year camp "career," taught her she has the capacity to navigate through life, making her own good decisions.
Preparations for an Adult-in-Progress
Participation in rich and affirming peer group traditions is another great benefit of unplugged, parent-free camp life, especially for children who return to the same camp summer after summer.
As parents, we do our best to maintain high quality and consistency in family life -- regular dinners at home, bedtime at a decent hour, spiritual growth and responsible participation in our communities. Yet our best efforts are sometimes countered by the fragmented nature of everyone's work, school and leisure pursuits.
At camp, routines, roots and connections grow naturally out of places and practices sometimes generations in the making - tents, cabins and lodges built before campers were born; songs, stories and ceremonies conceived in a previous century; camp moments that conjure a time when the world stood still and quiet.
From a therapeutic standpoint, these memories and moments are bankable.
I met a young woman of 19 recently while teaching in a training program for peer counselors at a local university. Why, she was asked, would she be good at helping freshman girls deal with roommate issues, body issues, performance issues, confidence issues, relationship issues? Because she had a wealth of experience from her many summers as a camper and counselor, she said.
Camp offered this woman an opportunity to meet new friends and mentors that became like a second family. For girls especially, camp was a welcoming environment where looks and clothing don't count for much, but capability and caring did; when connecting with the real girl inside was more important than worrying about personal image on the outside.
Here was a successful adult-in-the-making, whose parents had the foresight to unplug her, ten or so years ago, from the preoccupations of a (somewhat less) wired child's world -- and from themselves -- so she could slow down, pause, think, share, connect, engage, risk, participate and contribute in essential, not virtual ways, on her own ever-evolving terms.
Anne McSorley is a psychotherapist, business consultant and executive coach. She operates a successful private practice working with adults and adolescents. Her seminars and consulting work focus on important adolescent and adult psychotherapy issues such as, depression, stress, suicide prevention, empowerment and development. annemcsorley@hotmail.com
Article Source: http://EzineArticles.com/?expert=Anne_McSorley

Increasing Your Media Quotient (MQ) - Part Two

Expert Author Thomas Murrell
What happens when your MQ, or what I call Media Intelligence drops?
Does this fall over time or because of your actions or behaviours.
I believe poor decisions can lead to actions and behavious that decrease your MQ.
This in turn impacts on your reputation.
Think low MQ people and the names Paul Wolfowitz from the World Bank, Ben Cousins from the West Coast Eagles and Paris Hilton come to mind because of their recent actions that have eroded goodwill with their stakeholders or fans.
Understanding how the media works is vital in gaining successful coverage for your organization and raising your MQ.
What does the media want and how can you increase you chances in obtaining coverage?
Here is part two of the three part series on increasing your MQ.
Interviewer: Do sending pictures with media releases help get publicity?
Thomas Murrell: Yes, you can add them and they are useful for web releases and print but a waste of time for TV and radio. Don't show your ignorance of how electronic media works by making this blunder.
My rule of thumb is to add a line at the end of the media release for print and web that says "pictures can be provided on request".
There are exceptions of course. Take for example the Australian Broadcasting Corporation (ABC) which has both a radio and TV network and now an extensive oline news portal where they publish pictures because a visual image both in print and online can add to the impact of a story.
Of course you can also send a Video News Release (VNR) to a TV station.
While expensive compared to the cost of a traditional news release, they allow you to provide information the TV station may not have the resources to collect themselves.
An example would be a remote minesite or even computer generated graphics for a new stadium, transport development or oil and gas project.
Any element that is graphically appealing that could add value to the story.
Slick packages made to look like news with a reporter are commonly used unedited by small regional television stations that have limited budgets for news production or are understaffed.
While some stations have a policy of not using VNRs, it is good public relations practice to provide professionally shot video clips designed to be used as stock footage.
Some critics of VNRs have called the practice deceptive or a propaganda technique, particularly in cases in which the segment is not explicitly identified to the viewers as a VNR.
So it is a grey area and one to be careful of. At the end of the day you need to weigh up the costs of doing it versus the potential return on investment.
If you only have a small budget, I would avoid a VNR and just use a standard media release.
Interviewer: What other aspects are important in putting together a media release to help get it to publication/to air?
Thomas Murrell: Accuracy, timing and the quality of your distribution list. And of course you will have more success if you have a personal relationship with the journalists or editors concerned.
Sometimes having a coffee or lunch with select media can be just as successful in getting media coverage than just blasting away to a list that you have no relationship with.
Media get bombarded with hundreds of releases a day. If you can target specific sections - health, business, education with specific angles you will have more success.
Interviewer: I have heard lunch works well!
Thomas Murrell: Lunch is good - but often media are time poor. You must pay and never have any expectation that anything will come of the luncheon.
Interviewer: Can you give us any tips for leveraging your ideas?
Thomas Murrell: If one person has questions about your area of expertise, then there will be many others with the same questions.
Interviewer: Can you expand a bit more?
Thomas Murrell: Turn all these questions into titles for articles and media releases you are going to write.
For, example - with your permission, I'm going to take all the questions you've asked in this global online forum and my answers and I will turn them into at least three articles.
These articles will be pitched to health professional trade magazines, websites wanting articles and of course my own eZine, Media Motivators read by 8,000 professionals in 35 different countries.
I could then take seven of these articles and then turn them into a white paper or free eBook.
This could be given away as a downloadable PDF on a website or other online forum.
You see providing tailored content that provides answers to the questions most commonly asked by your prospects is the new currency to promote yourself as a recognised authority.
I call this the gravity effect of a strong personal brand and positioning yourself as the 'go to' person.
By attracting prospects to your business by this powerful and invisible force, you not only have more qualified leads which will increase your conversion rate to sales, but you will also have less wastage.
Traditional marketing reaches out to people through the push approach, but the gravity approach uses information to pull people to your business.
Besides being interviewed on an online forum, here are five other ways I leverage my expertise:
  1. Writing articles for eZines, websites and trade magazines.
  2. Turning these articles into an eBook, white paper or traditional book.
  3. Interviewing other experts for an article, book or podcast.
  4. Reading other books and doing a book review with key points. You learn and then leverage with others.
  5. Record presentations and turn them into a product or break them up and broadcast them as a podcast or video on YouTube.
So you see I've spent an hour in this forum and yet have written three articles at the same time! So thank you for asking me to take part.
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com
Article Source: http://EzineArticles.com/?expert=Thomas_Murrell

Market & Promote Your New Book Through Media Outlets

Not having the large book marketing budgets like publishing companies, new authors must find cost efficient ways to promote their new books through media outlets. Print and electronic media (radio and television) are very expensive, both nationally and locally. But the exposure for new books through this type of advertising is hard to beat. New books of high profile authors get expensive print and electronic media advertising campaigns developed by publishers. These advertising campaigns use the author's name to get media exposure for the new books.
As a new, unknown author, you are not going to be given this type of media advertising for your new book. Can you do it yourself? No! Media advertising is expensive! The cost of these campaigns is more than new authors can afford. However, there are still inexpensive ways you can get the media exposure you need for your book.
1) Articles
Submit articles to magazines and newspapers specific to your book's target audience. The articles should be about a topic related to your book. They must be written in a way to catch they eye of the editor. If published, these articles will increase the visibility of you and your book. Another idea is to submit a proposal for a column that will appear periodically in newspapers and/or magazines. The proposal would have to be strong enough to sell the editor on replacing a currently published column with yours. Your proposal could also be submitted for national syndication to increase the number of publications it appears and give your book even greater exposure.
2) Radio/TV Media
Send a press kit to media outlets that appeal to your book's target audience. The kit should include a cover letter proposing you for an interview. The topic you'd be willing to discuss should be related to your book's central theme or message. Also, provide a list of suggested questions that could be posed during the interview. Sell the producer on the idea that your topic has the potential for an interesting show. The result will be more media visibility for you and your new book.
3) Advertising
Print and broadcast advertising have unsold spaces or times that can be purchased at the last minute for relatively low prices. Call media outlets and ask about remnants that are available.
A small book-marketing budget should not prevent new authors from getting exposure for their books through media outlets. There are still inexpensive, effective ways it can be done.
Kevin L. Mitchell is the co-owner of MKM Book Services, a book consulting firm. For information about The New Author’s Book Marketing eCourse visit http://www.mkmbookservices.com/ or send an email to: Kevin@mkmbookservices.com
Article Source: http://EzineArticles.com/?expert=Kevin_L._Mitchell

Internet and the Evolution of Digital Media

Expert Author Liza Mathers
Just think of the time when we were living with primitive technology where the idea of a television could have been termed a dream of daydreaming individuals. Likewise, take example of any gift of the modern science and technology; most of them were not even thinkable in the past. Online media is not different from such advanced gifts of science and technology.
Digital media is simply referred to any type of electronic media such as cellular phones, digital video, compact discs, internet, e-book, television, minidisc, computer, e-Commerce, video games, and other interactive media. The media that can be stored in electronic way is the digital media. There is no doubt that internet is the most important mean of digital media, which offers great flexibility to store digital content, such as pictures, rich text, audio and video material, as well as graphics. We can see how the digital media on the internet is developing day by day.
The simple form of digital media is text. In its primitive stage, internet was accepting text as digital information storage point with many limitations. As internet technology advanced, we got good word processing and text editing options. Data storage started to shift from papers and files to computer's paperless storage media which made information available just a mouse-click away. When the information is stored on computers, sharing and further storing on the internet became very easy and accessible to the interested ones. At this stage, the digital media started to take a considerable shape.
As the next step towards advancement, more options were introduced on the internet that made it possible to add photos and images to the text message, or pictures replaced text in some cases. This made the online media and also the development of online news more impressive on the internet and started helping people in many directions - personal, official, and commercial.
Audio options started to play their active part in the middle of 1990 with the easily usable mp3 files. Soon after this facility, music and vocal messages started to play a very important role as effective online news options.
Online news on the internet got a big boost when video was introduced. This made the things more impressive and presentable. Like pictures, video sharing also became very popular.
With rich text, graphics with high quality pictures and images, online media on the internet has reached to a considerable height. It is not all, as the future will see more development in this sector.
It is worth noting how the great evolution of online news on internet is helping the people around the globe; how easier marketing has become; how it is helping businesses to grow globally; and so on, the benefits are many. There is no doubt that now many businesses solely depend on the proper usage of news media on the internet. We just need to harness the hidden powers of internet and avail this highly beneficial digital media.
Seek4media.com, a growing community that attempts to deconstruct digital news media in all its pervasive forms across the web with up to date articles revolving around all types of interesting issues and offer constructive opinions on online news trends today from a prosumer perspectives. Our articles are created, reviewed and submitted by experienced and knowledgeable staff of professional writers
Article Source: http://EzineArticles.com/?expert=Liza_Mathers

Why Media Management May Be Right For You

Earning a media management degree will open the door to a variety of jobs in almost any field, including publishing, public relations and education. If your goal is to start your own company, such as a public relations agency, then the media related management degree will provide you with the training and information you need. The outlook for public relations and advertising managers is very bright, fueled in large part by the continued demand for these positions in internet related advertising. If you already have a job in publishing, journalism or public relations, you may want to consider getting a degree in media management to give you the necessary qualifications for a management position. Media management software is also now commonly available.
Courses in Media Management and Communications (typically M.S. level) will provide a broad knowledge both print and electronic publishing The courses will also provide a good grounding in the business side of the media industry, which is very useful if you are looking for a leadership position. Students are given an in-depth understanding of the commercial and economic side of the industry, ensuring that they are ready for much more than an entry-level job. Many who are keen to learn about the financial background of the media, but are reluctant to go for an MBA, will find it useful to opt instead for an MS in Media Management.
The business fundamentals you will get in an M.B.A. in Media Management include business administration, accounting, information system management, and basic business law. Important fundamentals in management are also covered in the course, including operations, general business and marketing. Most students decide to specialize in a particular area, such as media and entertainment industries or communication management. Once you're on this type of focused course of study, you can concentrate on your own particular goals, which may include employment in the entertainment industry, communication law, print or electronic media, or broadcast management. Given the breadth of the field, there are of course many other areas that can be delved into, such as PR, corporate image training, advertising and others.
There are a large number of media related degrees available, but many employers will look for the media related management degree when hiring new employees or promoting current ones. The media related management degree signals to personnel managers that you have a comprehensive understanding of the industry, and also that you've been trained in the financial aspects of the business. The media management degree is built on a solid foundation of knowledge of the business, financial and legal aspects of the industry, setting it apart from those other degrees that provide only the basics, such as content creation or publishing. And a media related management degree isn't limited, either; students may wish to specialize in various areas within their field, like international business and marketing, product development and management, or the psychology of consumerism. Standard degrees in management or journalism, simply fail to provide the requisite broad technical training to open up as many avenues as media management can.
For more information relating to media management, please click here: Media Management Software.
Article Source: http://EzineArticles.com/?expert=Rai_Fritzu

Smart Media Communications; Part 2 - Understanding The Media Markets And The Media

Expert Author Jim Hart
If you are thinking about initiating a public relations/media communications effort it makes sense to understand the media markets to help formulate a communications strategy. In this article we will discuss the major media markets and practical considerations associated with a low budget communications plan.
THE TOP-30 MEDIA MARKETS
As mentioned in (Part 1) of this series, there are 30 major cities in America known as the TOP-30 media markets. They are called major media markets because the population levels exceed over one million people across a wide demographic audience and they are:
Atlanta, GA
Milwaukee, WI
Baltimore, MD
Minneapolis/St. Paul, MN Boston, MA
New Orleans, LA Chicago, IL
New York, NY Cincinnati, OH
Philadelphia, PA Cleveland, OH
Phoenix, AZ Columbus, OH
Pittsburgh, PA Dallas/Fort Worth, TX
Portland, OR Denver, CO
Sacramento, CA
Detroit, MI
St. Louis, MO Houston/Galveston, TX
San Diego, CA Indianapolis, IN
San Francisco, CA Kansas City, NE
Seattle/Tacoma, WA Los Angeles, CA
Tampa/St. Petersburg, FL Miami, FL
Washington, DC
These media markets represent the biggest bang for the buck if you get booked for newspaper, radio or TV interviews because of the sheer volume of readers and radio and TV audiences. Each of these cities have at least one anchor newspaper organization located in them (The Boston Globe, The Columbus Dispatch and the Chicago Tribune, etc), for example, and even smaller newspapers can reap a substantial amount of response from a simple mention of your project. Do not underestimate any media in these cities or the surrounding areas within a 100-mile radius. If you are looking for big time coverage and major public awareness, these cities are they place to focus your time and resources.
SMALL CITIES
Smaller cities, those that do not appear in the list above, can still generate significant results in areas with populations ranging from about 250,000-750,000 people. While not considered a major media market, coverage by TV, radio and newspapers concurrently can create quite an impact on public awareness. Again, these cities should not be overlooked in the communications planning.
SMALL TOWNS
Small towns include population centers from about 25,000-100,000 people and many times only have a local newspaper organization, some local magazines and a few local radio stations. TV broadcasts are often received from neighboring cities and through cable.
TALKING TO THE MEDIA
Every city, no matter how small or how large, has a natural order within the media; Newspapers organizations are headed up by editors and specialty column writers and the electronic media (radio and TV) all have producers and hosts. When dealing with newspaper organizations you want to target your calls to the appropriate reporters covering your story idea. For example, if you were trying to promote a book on cars, then you would want to talk to the reporter covering the auto motive section, if your story deals with real estate, the real estate reporter, and so forth. In the electronic media (radio or TV), you can either do research at the library, or order a Bacon's media directory or call the target stations directly with your story idea. Many times the receptionist can guide you to the appropriate producers of the shows most inclined to cover your story idea. A key is to make friends with the receptionist, who is your eyes and ears into the organization. One way to establish a dialog with the receptionist is to simply ask "can you help me" and then briefly describe your story idea and ask to speak to the best producer according to the receptionists opinion. The receptionists know who's who in these organizations and can save you a TON of time.
THINGS TO CONSIDER
1. If a newspaper has never interviewed you, relax, it's a breeze. Radio and TV is different though. Many times these are live and you will be exposing your self to a considerable audience. If the media event takes live calls this can be especially nerve racking if you have no experience. In order to be professional, you must know your topic. You must be an expert in your field. When you are on live radio or TV and they plan on taking live calls, it is comparable to sitting in the middle of a packed super bowl football field and having to answer questions from anybody in the bleachers and everybody will hear your answers. Not to much of a problem if you REALLY know your topic. If you don't know an answer to a caller's question, be honest and say you don't know--tell them to leave their name and number with the station and you will call back with an answer. It provides a professional way to maintain your dignity.
2. For this reason, it makes sense to target your first phase of communications towards smaller towns and focus on small newspapers and small radio stations. This way, you will gain experience in smaller venues and, if you make a mistake, you will not destroy your credibility in a large media market.
3. Concentrate your efforts into one city at a time unless you think you can handle a national PR rollout. I suggest focusing your efforts and money into a city because you want to "spin" the media all at the same time. I mean, you want all your media events to happen in a concentrated manner so that newspapers, radio stations and maybe TV cover you all within a week or so. This way you get in and get out of a city and analyze what happened, both good and bad including results.
Getting media coverage is most often a matter of being honest with everybody you deal with. You will need a professional release (the next lesson in this series) to get people's attention but beyond that, being friendly and honest is the key to success with media. As long as your topic is informative, controversial or sensational, getting media coverage is relatively easy to do. Stay tuned to these articles, they will be updated daily over the next five (5) days.
To your success! Copyright © 2006 James W. Hart, IV All Rights reserved
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Tips for Drafting Basic Media Strategy

"The medium is the message" wrote Marshall McLuhan in his book Understanding Media: The Extensions of Man.
Media plays a pivotal role in advertising. The right medium could take the message to your target audience smoothly and the wrong one could make your campaign go kaput. These days innovations in media are catching the attention of consumers where the basic concept is to do justice to the product and the concept.
How to choose the right media?
When you sit down drafting a media strategy, ask yourself the following key questions:
• Is the product for the masses?
• What is the reach for the media you have chosen?
• Does your budget allow innovations?
Instead of blindly proposing a media mix comprising print, electronic and OOH; it is better to add some thought or strategy that boils down to why you have chosen a particular medium and what benefit it will bring to the end consumer. Ideally, give a benefit and the reason to support your claim.
What is the 'strategy' in media strategy?
Broadly, the route of a strategic media path comprises four fundamental points:
1. Evaluation
2. Engagement
3. Awareness
4. Response Orientation
Out of these, evaluation and engagement are the toughest since every product or service requires a different media. For instance, retail clients could spend on more BTL or below-the-line services yet every retail client could have a different budget. So for client A newspapers could be the best option for topical ads whereas client B could only rely on BTL services for selling his product.
What are the objectives of media strategy?
• Build Brand Awareness
• Engage Target Audience
• Nurture Brand Ethics
• Information Dissemination
• Bridging the Gap between Core Brand Values and Target Customers
Particularly for the government or PSU (Public Sector Units) clientele, media optimization should encompass two fundamental purposes of the client, namely:
• Better Reach and
• Higher Impact
What are the media verticals?
There are different media verticals that map out a comprehensive path for media mix:
• Print - Newspapers and magazines
• Print Production - Collaterals like leaflets, brochures, handouts, etc.
• OOH (Out of Home) - Hoardings, bus shelters, metro panels, in-venue branding, etc.
• Electronic Media - Radio, TV and Internet
• Social Media - Facebook, Twitter, LinkedIn, Pinterest, Tumbler, etc.
• PR - Conferences, Seminars, Luncheons, etc.
• Promotions - Contests, free gifts, etc.
• Sponsorships - Events, mall branding events, radio or TV spot programme, etc.
• Internal Communication - Often sidelined, employees are target audience too. They are the face of the company that consumers interact with daily. Mousepads, stationery, emailers, etc. are a part of intra-company media.
Is the media strategy only about choosing different media?
No. A strategy entails the following parts too:
• Media Buying
• Media Planning
• Buying the Best and Most Cost Effective Media Space
• Analytics and Insight
• Integrated Media Planning
What are the important points the media strategy note or paper should include?
Summing up, the core defining media role or the 'strategy' in media strategy is:
• To understand the business environment in which the brand operates.
• To chart out a comprehensive media strategy using various media buying channels based on the above understanding to maximise the reach.
• To review the effectiveness of the media campaign and adopt the changing market scenario into the communication.
• To provide timely and regular feedback and inputs to the organization so as to make the campaign better and stronger.
• To ensure that the media campaign remains on budget and is profitable for the organization.
Article Source: http://EzineArticles.com/?expert=Angelica_Tara

Tuesday, 30 July 2013

Media Journalism Jobs in India - Mass Media Jobs

India is one of the fastest growing nation that has abundant potential in terms of media journalism jobs. To do mass media jobs you can search TV jobs, radio jobs, jobs in newspaper, magazine and other print media companies, online website and Internet media job. Public relations (PR), advertising, sound, video and other multimedia jobs are also considered as mass media jobs.
Television that is considered as the leader in digital media has been seeing profuse growth in terms of number of channels. With the technological advancements in the field of broadband, IPTV and DTH the number of channels and TV as an electronic media will further grow leading to many media journalism jobs in India. It is found by the FICCI that growth in the Entertainment and Media industry is more than the Indian economy. Moreover the numerous media jobs and journalism jobs are greatly affected by the contributory foreign direct investment (FDI) environment. All different medias be it a print, television, radio, films all are open to FDI.
Expansion in media journalism jobs have also been done by the many key players of other industries that are now joining the media and entertainment industry. Reliance Capital, Videsh Sanchar Nigma Limited (VSNL) of TATA group are the important names who have joined the E&M industry. Foreign investor Henderson Global has invested in Hindustan Times and Financial Times has invested in the Business Standard. This has led to the generation of media jobs in these print media giants. Owing to this, print media is generating many journalism jobs and also showing profuse growth.
Radio with many latest FM channels is again gaining momentum and leading to growth in media journalism jobs in India. This is a great push to the entertainment and media (E & M) industry. Electronic media has seen the growth in the number of channels. Walt Disney, Start Sports, ESPN, BBC are few to name in the media industry.
Now media journalism growth on such a large scale truly needs so many employees that are hired through media journalism jobs in this entertainment and information sector.
Along with these traditional media sectors, Internet is also catching fire and according to the recent estimates there are about 28 million users of Internet. Internet advertising sector in India stands at about INR 1 Billion. There are now many media journalism jobs in India pertaining to Internet. Many news sites are coming that need journalist, writers, reporters and the whole editorial and website maintaining team. All the channels, FM radios, newspapers along with media jobs are also leading to the growth of advertising jobs.
There is no doubt regarding the media industry in India that has numerous prospects and generating far better media journalism jobs in India. With efforts of government and many key players the journalism scenario in India has been metamorphosed from caterpillar to butterfly.
Top Recruiters for Media Jobs in India
  • Balaji Telefilms
  • Bennett, Coleman & Co. (The Times of India Group)
  • Hindustan Times
  • India Today Group
  • Living Media India
R Oberoi is associated with Man Power India and recommends http://www.manpowerindia.net for further reading. You can get career tips and will find the site immensely informative.
Article Source: http://EzineArticles.com/?expert=R_Oberoi

Media Law and the Rights of Women in India

Introduction
Women's rights, as a term, typically refers to the freedoms inherently possessed by
women and girls of all ages, which may be institutionalized, ignored or illegitimately
suppressed by law, custom, and behavior in a particular society. These liberties are
grouped together and differentiated from broader notions of human rights because they
often differ from the freedoms inherently possessed by or recognized for men and boys,
and because activism surrounding this issue claims an inherent historical and traditional
bias against the exercise of rights by women.
Issues commonly associated with notions of women's rights include, though are not
limited to, the right: to bodily integrity and autonomy; to vote (universal suffrage); to
hold public office; to work; to fair wages or equal pay; to own property; to education; to
serve in the military; to enter into legal contracts; and to have marital, parental and
religious rights. Today, women in most nations can vote, own property, work in many
different professions, and hold public office. These are some of the rights of the modern
woman. But women have not always been allowed to do these things, similar to the
experiences of the majority of men throughout history. Women and their supporters have
waged and in some places continue to wage long campaigns to win the same rights as
modern men and be viewed as equals in society.
Evolution of women's rights in India
Position of women in ancient India
The position of women since long has been pitiable in all aspects of life and her
subjection by males has been throughout a matter of history. She could not feel
independent, and act as so, barring a few exceptions.
The women in Vedic period enjoyed equal status with men and independence in action.
Not only they had the place of honour, but were entitled to participate freely in social
activities. They were allowed to pursue the academic attainments and shared the family
life with full vigour. They were free to select their conjugal partner and exercised free
will in entering into the matrimonial bondage.
The privileges that women enjoyed in the Vedic period were short lived and the position
of women began to decline from the latter Vedic period onwards. Post Vedic period saw
the emergence of Manusmrithi. The injunctions of Manu merged the wife's individuality
with that of her husband and recommended strict seclusions for women and rigorous
discipline for widows. While glorifying motherhood and allowing women all freedom in
the management of the household, he permitted child marriage and polygamy. In the
Dharma-shastra women are unambiguously equated with the sudras. Even the Gita
places women, vaisyas and sudras in the same category and describes them as being of
sinful birth. Moreover women lead a life in abject misery. The women were denied the
right of equal opportunity in the field of education as well as in employment. The
inhuman system of .Sati. was prevalent as a compulsory custom. Widows were not only
precluded from remarrying, but they were also not allowed to live after the death of their
husband. There also existed the system of Purda, were the women had to cover her face
and body with a robe when she was to be seen in public. These were not only deprivation
of the rights of women but were also social evils which plagued the ancient Indian
society. The other evils which affected the women in ancient India were child marriage,
female infanticide, Dowry system etc.
During the British rule, many new rules were being legislated to abolish certain social
evils which have direct impact on the rights of the women. Many social reformers during
this period including Raja Ram Mohan Roy worked hard for the abolition of the system
of sati and reinstated in its place the right of widows to remarry. More emphasis was
given to provide opportunities for improving the plight of women like improving
opportunities for female education etc.
After Independence, most of the social evils like Sati system, child marriage, female
infanticide etc which affected the rights of women adversely were abolished. More laws
were enacted to provide women equal status with man in the field of education and
employment opportunities, laws were also enacted for preventing discrimination against
women on the basis of gender. Constitution of India also provides for provisions in order
to protect the rights of women. Reservations were made in the public sector to increase
the ratio of women population and to bring it in par with the male population. The Indian
penal code has also adopted stringent measures to deal with crimes against women. Penal
punishments were incorporated for dealing with the crimes of rape, marital violence
against women, prostitution etc. The Dowry Prohibition act also provides for punishment
in giving and accepting of Dowry. Recently a bill was enacted to prevent harassment of
women in their work places.
International conventions for the protection and promotion of women rights
The Convention on the Elimination of All Forms of Discrimination against Women
(CEDAW), adopted in 1979 by the UN General Assembly, is often described as an
international bill of rights for women. Consisting of a preamble and 30 articles, it defines
what constitutes discrimination against women and sets up an agenda for national action
to end such discrimination.
The Convention defines discrimination against women as "...any distinction, exclusion
or restriction made on the basis of sex which has the effect or purpose of impairing or
nullifying the recognition, enjoyment or exercise by women, irrespective of their marital
status, on a basis of equality of men and women, of human rights and fundamental
freedoms in the political, economic, social, cultural, civil or any other field."
By accepting the Convention, States commit themselves to undertake a series of
measures to end discrimination against women in all forms, including:
To incorporate the principle of equality of men and women in their legal system, abolish
all discriminatory laws and adopt appropriate ones prohibiting discrimination against
women; Establish tribunals and other public institutions to ensure the effective protection
of women against discrimination; and to ensure elimination of all acts of discrimination
against women by persons, organizations or enterprises.
The Convention provides the basis for realizing equality between women and men
through ensuring women's equal access to, and equal opportunities in, political and public
life -- including the right to vote and to stand for election -- as well as education, health
and employment. States parties agree to take all appropriate measures, including
legislation and temporary special measures, so that women can enjoy all their human
rights and fundamental freedoms.
The Convention is the only human rights treaty which affirms the reproductive rights of
women and targets culture and tradition as influential forces shaping gender roles and
family relations. It affirms women's rights to acquire, change or retain their nationality
and the nationality of their children. States parties also agree to take appropriate measures
against all forms of traffic in women and exploitation of women.
Countries that have ratified or acceded to the Convention are legally bound to put its
provisions into practice. They are also committed to submit national reports, at least
every four years, on measures they have taken to comply with their treaty obligations.
United Nations Declaration on the Protection of Women and Children in Emergency and Armed Conflict
Bearing in mind the need to provide special protection to women and children belonging
to the civilian population, solemnly proclaims this Declaration on the Protection of
Women and Children in Emergency and Armed Conflict and calls for the strict
observance of the Declaration by all Member States:
1. Attacks and bombings on the civilian population, inflicting incalculable suffering,
especially on women and children, who are the most vulnerable members of the
population, shall be prohibited, and such acts shall be condemned.
2. The use of chemical and bacteriological weapons in the course of military operations
constitutes one of the most flagrant violations of the Geneva Protocol of 1925, the
Geneva Conventions of 1949 and the principles of international humanitarian law and
inflicts heavy losses on civilian populations, including defenceless women and children,
and shall be severely condemned.
3. All States shall abide fully by their obligations under the Geneva Protocol of 1925 and
the Geneva Conventions of 1949, as well as other instruments of international law
relative to respect for human rights in armed conflicts, which offer important guarantees
for the protection of women and children.
4. All efforts shall be made by States involved in armed conflicts, military operations in
foreign territories or military operations in territories still under colonial domination to
spare women and children from the ravages of war. All the necessary steps shall be taken
to ensure the prohibition of measures such as persecution, torture, punitive measures,
degrading treatment and violence, particularly against that part of the civilian population
that consists of women and children.
5. All forms of repression and cruel and inhuman treatment of women and children,
including imprisonment, torture, shooting, mass arrests, collective punishment,
destruction of dwellings and forcible eviction, committed by belligerents in the course of
military operations or in occupied territories shall be considered criminal.
6. Women and children belonging to the civilian population and finding themselves in
circumstances of emergency and armed conflict in the struggle for peace, selfdetermination,
national liberation and independence, or who live in occupied territories,
shall not be deprived of shelter, food, medical aid or other inalienable rights, in
accordance with the provisions of the Universal Declaration of Human Rights, the
International Covenant on Civil and Political Rights, the International Covenant on
Economic, Social and Cultural Rights, the Declaration of the Rights of the Child or other
instruments of international law.
United Nations Declaration on the Elimination of Violence against Women
The declaration mainly aims at protecting women from torture. For the purposes of this
Declaration, the term "violence against women" means any act of gender-based violence
that results in, or is likely to result in, physical, sexual or psychological harm or suffering
to women, including threats of such acts, coercion or arbitrary deprivation of liberty,
whether occurring in public or in private life.
Article 2
Violence against women shall be understood to encompass, but not be limited to, the
following:
( a ) Physical, sexual and psychological violence occurring in the family, including
battering, sexual abuse of female children in the household, dowry-related violence,
marital rape, female genital mutilation and other traditional practices harmful to women,
non-spousal violence and violence related to exploitation;
( b ) Physical, sexual and psychological violence occurring within the general
community, including rape, sexual abuse, sexual harassment and intimidation at work, in
educational institutions and elsewhere, trafficking in women and forced prostitution;
( c ) Physical, sexual and psychological violence perpetrated or condoned by the State,
wherever it occurs.
The Declaration aims at making the world a safer destination for women and to enjoy
their rights without any encumbrances.
ACLU Women's Rights Project
Since 1972, the ACLU Women's Rights Project has worked to empower women and
advance equality. Many people, before and since, have contributed to our effort.
The Women's Rights Project focuses on four core areas:
Employment
WRP advocates on behalf of low-wage immigrant women workers, works to eliminate
welfare disparities, and seeks to end workplace discrimination.
Violence Against Women
WRP is committed to advancing battered women's civil rights, assisting women in their
efforts to keep themselves and their children safe, and challenging the housing and
employment discrimination experienced by so many battered women, especially low income and women of color.
Criminal Justice
WRP addresses the harms to women and girls caught up in the criminal and juvenile
justice systems, including their conditions of confinement, and the impact of sentencing
and incarceration policies on women and their children.
Education
WRP is dedicated to ensuring that public schools do not become sex-segregated and that
girls and boys receive equal educational opportunities.
Legislations in India for the Protection of Women
The major women specific legislations in India are the following:
The Immoral Traffic (Prevention) Act, 1956- The Immoral Traffic act aimed at
preventing immoral activities using women. It provides punishment for women
trafficking, carrying on the business of prostitution, keeping a brothel etc.
Role of Media in the protection of women's rights
Media plays a very important role in creating awareness among the women community
about their inherent rights, which they were deprived of for many centuries. Media plays
the role of a saviour in whom the power to protect and enhance the rights of the women is
arrogated. Media through its visual broadcasting should project the abject and miserable
lives and living conditions of women in rural India. More documentaries and screen plays
projecting women.s rights should be aired through visual media. Media plays an
important role in coordinating the activities of social workers who play an important role
in striving to establish women.s rights. Print media through various journals meant
exclusively for women entails a place in this men dominated world. Media has certain
forums specifically for the promotion and advancement of the interest of women folk.
Media through its various agencies helps to agitate and voice against any intrusion into
the rights of the women. In the modern age crimes against women have also became very
rampant, media was an active tool in voicing against such acts and bringing such illegal
acts to the eyes of the concerned authorities and thus keeping the issue as a hot spot
which requires urgent attention. Media also acts as an effective tool in educating people
against the commission of such atrocious acts against the women community and thus
preserving their purity and sacredness. Media also through various debates and
discussions help the legislators in identifying new areas for legislating laws for the
protection of women.
Negative effects of media on the rights of women
Media has both positive as well as negative effects on the rights of women. Media has
been a cause for the increase in infringement of the right to privacy of a woman. Media
through obscene publication and visual presentations have demeaned the dignity of
women in the modern society. Modern films tend to glorify violence and as a result
infuse such ideas in the minds of the youth. Media has played a significant role in the
promotion and circulation of pornographic materials which in turn will result in
trafficking of women, flesh trade etc. Media is a corner stone in shaping the lives of the
new generation, as majority of the modern generation are glued to them. Media through
films and publications tend to drastically revolutionise the minds of the people without
their knowledge and awareness. Hence there has to be a strict check and control on the
contents that are aired and published through the media. It was this concept which paved
the way for the development of media laws.
Media laws and its Evolution in India
In India the Press is free but subject to certain reasonable restrictions imposed by the
Constitution of India, 1950, as amended ("Constitution"). Before the impact of
globalisation was felt, the mass media was wholly controlled by the government, which
let the media project only what the government wanted the public to see and in a way in
which it wanted the public to see it. However, with the onset of globalisation and
privatisation, the situation has undergone a humongous change.
Before the invention of communication satellites, communication was mainly in the
form of national media, both public and private, in India and abroad. Then came the
'transnational media' with the progress of communication technologies like Satellite
delivery and ISDN (Integrated Services Digital Network), the outcome: local TV, global
films and global information systems.
In such an era of media upsurge, it becomes an absolute necessity to impose certain legal
checks and bounds on transmission and communication. In the due course of this article,
we would discuss the various aspects of media and the relevant legal checks and bounds
governing them.
Historical Perspective of Mass Media Laws
Mass Media laws in India have a long history and are deeply rooted in the country.s
colonial experience under British rule. The earliest regulatory measures can be traced
back to 1799 when Lord Wellesley promulgated the Press Regulations, which had the
effect of imposing pre-censorship on an infant newspaper publishing industry. The onset
of 1835 saw the promulgation of the Press Act, which undid most of, the repressive
features of earlier legislations on the subject.
Thereafter on 18th June 1857, the government passed the .Gagging Act., which among
various other things, introduced compulsory licensing for the owning or running of
printing presses; empowered the government to prohibit the publication or circulation of
any newspaper, book or other printed material and banned the publication or
dissemination of statements or news stories which had a tendency to cause a furore
against the government, thereby weakening its authority.
Then followed the .Press and Registration of Books Act. in 1867 and which continues to
remain in force till date. Governor General Lord Lytton promulgated the .Vernacular
Press Act. of 1878 allowing the government to clamp down on the publication of
writings deemed seditious and to impose punitive sanctions on printers and publishers
who failed to fall in line. In 1908, Lord Minto promulgated the .Newspapers (Incitement
to Offences) Act, 1908 which authorized local authorities to take action against the editor
of any newspaper that published matter deemed to constitute an incitement to rebellion.
However, the most significant day in the history of Media Regulations was the 26th of
January 1950 . the day on which the Constitution was brought into force. The colonial
experience of the Indians made them realise the crucial significance of the .Freedom of
Press.. Such freedom was therefore incorporated in the Constitution; to empower the
Press to disseminate knowledge to the masses and the Constituent Assembly thus,
decided to safeguard this .Freedom of Press. as a fundamental right. Although, the Indian
Constitution does not expressly mention the liberty of the press, it is evident that the
liberty of the press is included in the freedom of speech and expression under Article 19
(1)(a). It is however pertinent to mention that, such freedom is not absolute but is
qualified by certain clearly defined limitations under Article 19(2) in the interests of the
public.
It is necessary to mention here that, this freedom under Article 19(1)(a) is not only
cribbed, cabined and confined to newspapers and periodicals but also includes pamphlets,
leaflets, handbills, circulars and every sort of publication which affords a vehicle of
information and opinion:
Thus, although the freedom of the press is guaranteed as a fundamental right, it is
necessary for us to deal with the various laws governing the different areas of media so as
to appreciate the vast expanse of media laws.
Regulations in print media
The Freedom Of Press and the Freedom Of Expression can be regarded as the very basis
of a democratic form of government. Every business enterprise is involved in the laws of
the nation, the state and the community in which it operates. Newspaper publishers find
themselves more .hemmed in. by legal restrictions than many other businesses do .
despite the fact that the freedom of press is protected by the Indian constitution. The
various Acts, which have to be taken into consideration when dealing with the
regulations imposed upon the Print Media, are:
_ The Press and Registration of Books Act, 1867 . This Act regulates printing presses
and newspapers and makes registration with an appointed Authority compulsory for all
printing presses.
_ _The Press (Objectionable Matters) Act, 1951 . This enactment provides against the
printing and publication of incitement to crime and other objectionable matters.
_ _The Newspaper (Prices and Pages) Act, 1956 . This statute empowers the Central
Government to regulate the price of newspapers in relation to the number of pages and
size and also to regulate the allocation of space to be allowed for advertising matter.
Regulations in broadcasting
The broadcast media was under complete monopoly of the Government of India. Private
organizations were involved only in commercial advertising and sponsorships of
programmes. However, in Secretary, Ministry of I&B v. CAB1, the Supreme Court clearly
differed from the aforementioned monopolistic approach and emphasized that, every
citizen has a right to telecast and broadcast to the viewers/listeners any important event
through electronic media, television or radio and also provided that the Government had
no monopoly over such electronic media as such monopolistic power of the Government
was not mentioned anywhere in the Constitution or in any other law prevailing in the
country.
This judgment, thus, brought about a great change in the position prevailing in the
broadcast media, and such sector became open to the citizens.
1 (1995) 2 SCC 161
Cable Television Networks (Regulation) Act, 1995 basically regulates the operation of
Cable Television in the territory of India and regulates the subscription rates and the total
number of total subscribers receiving programmes transmitted in the basic tier. In
pursuance of the Cable Television Network (Regulation) (Amendment) Bill, 2002, the
Central Government may make it obligatory for every cable operator to transmit or
retransmit programme of any pay channel through an addressable system as and when the
Central Government so notifies. Such notification may also specify the number of free to
air channels to be included in the package of channels forming the basic service tier
film . India is one of the largest producers of motion pictures in the world.
Encompassing three major spheres of activity . production, distribution and exhibition,
the industry has an all-India spread, employing thousands of people and entertaining
millions each year. The various laws in force regulating the making and screening of
films are: -
The Cinematograph Act, 1952 . The Cinematograph Act of 1952 has been passed to
make provisions for a certification of cinematographed films for exhibitions by means of
Cinematograph. Under this Act, a Board of Film Censors (now renamed Central Board
of Film Certification) with advisory panels at regional centres is empowered to examine
every film and sanction it whether for unrestricted exhibition or for exhibition restricted
to adults. The Board is also empowered to refuse to sanction a film for public exhibition.
In K. A. Abbas v. Union of India, the petitioner for the first time challenged the validity of
censorship as violative of his fundamental right of speech and expression. The Supreme
Court however observed that, pre-censorship of films under the Cinematograph Act was
justified under Article 19(2) on the ground that films have to be treated separately from
other forms of art and expression because a motion picture was able to stir up emotion
more deeply and thus, classification of films between two categories .A. (for adults only)
and .U. (for all) was brought about2.
2 AIR 1971 SC 481
Advertising
Advertising communication is a mix of arts and facts subservient to ethical principles. In
order to be consumer-oriented, advertisement will have to be truthful and ethical. It
should not mislead the consumer. If it so happens, the credibility is lost.
In order to enforce an ethical regulating code, the Advertising Standards Council of India
was set up. Inspired by a similar code of the Advertising Standards Authority (ASA) UK,
ASCI follows the following basic guidelines in order to achieve the acceptance of fair
advertising practices in the interest of the consumer: -
· To ensure the truthfulness and honesty of representations and claims made by
advertisements and to safe guard against misleading advertising;
· To ensure that advertisement are not offensive to generally accepted standards of public
decency;
· To safeguard against indiscriminate use of advertising for promotion of products which
are regarded as hazardous to society or to individuals to a degree or of a type which is
unacceptable to society at large; and
· To ensure that advertisements observe fairness in competition so that the consumers
need to be informed on choices in the market places and canons of generally accepted
competitive behaviour in business are both served.
Media laws and its relation to the Rights of the Women
Media Law has its applicability in ensuring and preserving the rights of the women.
Media has been regulated with regard to its right in publishing and broadcasting by
enacting the media laws. These laws have a direct impetus to the protection of women.s
rights. Media Laws through its enactments regulating the print media takes away from the
press the absolute power vested in them previously. Media laws protect the women.s
right by preventing the print media from publishing articles and journals that goes
detrimental to the interest of the women folk and intrude their privacy.
Article Source: http://EzineArticles.com/?expert=Mathew_Thomas

Print Media Now and Then

Expert Author Jamie P. Johnson
The print media is a trade concerned with printing and supplying news with the help of magazines plus newspapers. One might question about its popularity nowadays and the answer is: the digital media has taken over. Is it really this case? Not quite so.
Usefulness:
We do admit that the digital media is a vast entity which is suitable for national broadcasting. Importance is still given to the print media by businesses which are small or involve sole traders. It also works for local information.
Technology can be annoying at times, if not astounding. The older age groups prefer sticking to this medium as it is difficult for them to adapt to the electronic media. Also, you can even save more with it. There are still some people who prefer the newspaper as it is transportable and wireless. It can be used for advertising too, i.e. if the internet is not preferred. This allows you to determine the advertisement costs so that you can utilize your funds accordingly.
The print media can be linked indirectly to a niche market where a small portion of the total market is aimed at. It is still a practical way of getting your message across to people, be it related to stories, articles or even products in business terms.
Problems associated with it:
There are many types of print media and one may be more costly than the other. Technological advancement is so rapid that the newspaper has been forgotten by almost every person who is more interested in the 'computerized' world now. It is not a preferable channel if a global/nationwide audience is targeted.
• Time is also a factor. The print media requires months of planning so it is rigid especially when you are faced with a certain time limit.
• The electronic media is fast in comparison. The slowness and dryness of the print media may be intolerable.
• Paper is required which takes time to be supplied. This is a big time waster.
• Newspapers are usually discarded which creates the hassle of recycling.
Summing up everything, we can safely say that the print media is still useful in the eyes of some people even now although the decline in its popularity has been agreed upon. However, one should not completely forget it is almost as beneficial as the electronic media but in different terms and keeping a balance of both for marketing can work wonders for you.
Direct-Prints specialize in leaflet printing and also A5 flyer printing, so feel free to visit their official website for details.
Article Source: http://EzineArticles.com/?expert=Jamie_P._Johnson

Electronic Press Kit for Akon

Electronic Press Kit is a modern and electronic version of til-now used press kit.
Akon (born Aliaune Badara Akon Thiam) is a worlds famous Senegalese-American singer and songwriter. Akon is regarded as one of the most versatile and successful singers of the 21st century. According to Forbes his earns over $ 30 million a year from his songs.
Born as Aliaune Badara Akon Thiam in St Louis, Missouri, U.S, Akon was raised in a musical setting and taught to play several instruments in his early childhood. His father Mor Thiam was a known Senegal-based percussionist. Akon lived in Dakar, Senegal until the age of 7 and continued to split time between America and Senegal until he was 15. After that he moved permanently to Jersey City, New Jersey.
Akon first shot to prominence in 2004 after the release of "Locked Up" - the first single from his debut album trouble. Later, with his second album "Convicted", Akon earned a Grammy Award nomination for his song "Smack that".
In the year 2005, Akon released a single entitled "Lonely". The song turned out to be a massive success as it figured among the top five songs on the Billboard Hot 100. It also topped charts in Australia, the UK and Germany. "Lonely" also became the longest running single to stay at the top of the Box' musical show chart with its domination spanning over fifteen weeks.
Akon holds the distinction for being the first solo artist to be at both the number one and two spots simultaneously on the Billboard Hot 100 charts twice. He has been nominated for 6 Grammy Awards.
Akon is also known for performing with other renowned artistes. Some of the illustrious artistes he worked with include the names as great as Michael Jackson, R. Kelly, Quincy Jones, Eminem and Whitney Houston.
Electronic Media Kit for Akon can be ordered online.
keshav k solanki is a veteran IT professional with ten years of experience in writing on various technological topics. The author has been associated with various major electronic press kit [http://epk-electronicpresskit.com/] and Electronic media Kit [http://epk-electronicpresskit.com/Electronic-media-Kit.html] service providers.
Article Source: http://EzineArticles.com/?expert=Keshavsing_K_Solanki

Electronic Information Kit - An Overview

Identifying your target audience and their needs is winning the half of battle before its inception. Electronic Information Kit or EIK is designed to serve that same purpose - to help you identify your target audiences and their needs.
Ingenious marketing strategy
The whole idea of having an Electronic information kit is based on an ingenious marketing strategy.
Currently your respond to a client's "send me more information" request is a PDF, power point or word Doc attach to an e-mail.
* Can you find out if your prospective client opens the mail? - Only if he/she choose too.
* Can you find out if they click on any of the link you send? - NO.
* Can you find out static information regarding client's e-mail respond? - No, you can't.
* Can you make this 'send more information piece' visible to other prospective customers? - No, you can't. It's on your computer or server.
* Can your PDF or Power Point help you appear on search engine? NO.
EIK as an Intelligent Segmentation System includes it all. Client will receive most updated information and you will be featured as an efficient, relevant and advanced technology. This will result into high conversion, low cost of sale, consumer segmentation and leadership in the specified category.
How EIK works as a perfect
High conversion
An Electronic Information Kit also known as Electronic Media Kit is nothing but a superior version of a traditional PDF, power point or a word document attached to an e-mail. While a traditional PDF or power point can be read only by an intended recipient, an EIK can be viewed on search engine too.
EIK features your product with appropriate keywords and thus keeps it at the top of search engine list.
With high visibility and neat appearance, EIK helps your product attract a large number of online users which ultimately results in an increase of sale conversion.
Ingenious Segmentation
Electronic information Kit has a unique feature of providing you with information about the online users. The moment a user open the email- EIK you can view an immediate report about the user's actions.
This process of identifying user preferences provides you an instant knowledge in making required changes in the way you feature your product.
Low cost of sale
Once you know your target audience, you no longer have to spend time and money in promoting your product in a vast market. Electronic Information Kit, thus, brings down the expenditure on promotion of the product.
Leadership
A business can have different EIK for different product category. Electronic Press kit provides you with an opportunity to establish your business as a specialist in each of the category.
For example: if you are entering a business of perfume, you can have two different EIKs - one for male and another for female.
This process of intelligent segmentation helps you create your own market and stand out from the existing perfume businesses.
Keshavsing K Solanki is a veteran IT professional with ten years of experience in writing on various technological topics. The author has been associated with various major Information Kit [http://epk-electronicpresskit.com/Electronic-Information-Kit.html] and Electronic media Kit [http://epk-electronicpresskit.com/Electronic-media-Kit.html] service providers.
Article Source: http://EzineArticles.com/?expert=Keshavsing_K_Solanki

Saturday, 27 July 2013

Why is Digital Media Gaining Popularity?

Expert Author Liza Mathers
If you want to explain digital media, you would say that the electronic media that work on digital codes and served across online news format is called digital news media. If you think this definition is more technical, we can say in other words that the online news media is the future of many things, such as marketing, advertisement, exchange of information, communication media, etc. It is changing the concept of marketing, advertising, and the way information is displayed and accessed.
You can also refer digital news media to the electronic or online media that is becoming our necessity now, such as cellular phones, compact discs, internet, digital video, minidisc, computer, e-Commerce, e-book, television, video games, and many other interactive media. They can be called online media since they have the ability to store information in electronic way. Among them, internet is the most powerful one.
Internet offers great flexibility and ease of use. We can store pictures, audio and video material, graphics, and rich text. The growing use of internet and the great advantages it offers are no secret for anyone.
The fusion of digital media and internet has created a new world of fantasy. Its growing importance can be judged by the fact that some universities have created its faculty; for instance, the Digital Media Academy at Stamford University. Here, students can join certificate courses in 3D animation, web designing, and film production. If we move further ahead and find the types of digital media and how they can help us, we can certainly justify the growing popularity of digital media.
Digital news media also offers great chances of investment in businesses connected to it in any aspect. There is always something new and useful for the people. Online media is attracting more and more people every day and offers great chances of secures investment. You have many lines to invest in, such as internet media, social media websites, digital news media technologies, etc.
The fast growth and popularity of digital media is going very much against the traditional methods of advertising, marketing, and of providing information. Moreover, digital news media is very flexible, powerful, convenient to access, and economical. Websites are work exactly like your own virtual showroom on the internet, where you can display all your products and services more professionally and in much presentable manners. In no times, your website can be accessed from the other corner of the world. Anyone can gain access to your website regardless of the time or location. The enormous advantages of online media are attracting both the companies and customers. It is not strange to note many prominent companies are turning towards digital media for making their presence known to customers worldwide. The role of traditional media is diminishing fast.
For people, digital news media is becoming a part of their life, since for many things we depend on digital media. At the same time, for companies the digital media has become a part of their business plan. When we avail this magnificent interactive way of communication, we get all the ease, comfort, powers, etc, more economically and satisfactorily.
http://www.Seek4media.com, a growing community that attempts to deconstruct digital news media in all its pervasive forms across the web with up to date articles revolving around all types of interesting issues and offer constructive opinions on online news trends today from a prosumer perspectives. Our articles are created, reviewed and submitted by experienced and knowledgeable staff of professional writers
Article Source: http://EzineArticles.com/?expert=Liza_Mathers

Western Art - Electronic Art - The Crossroads of Technology & Creativity

Expert Author Annette Labedzki
Electronic Art - The Concept
Originated in west, Western Art dominates most parts of the world. It is of course one of the oldest in the history, dating back to approximately 3000 B.C., with a very clear line up of creative competence. Creative improvements and widening were witnessed in the form of carvings, paintings, standing stones, and other sculptures. Presently, Western Art is more a high-tech zone, involving the use of electronic media and equipment for the development of creative - a horizon known as Electronic Art. Owing to its immensely accurate, intricate, and creative output with tremendous efficiency, this technical genre is considered the strongest pillar of the art history.
The Details
Creatively, Electronic Art can be divided in the following elements:
o Information
o Media
o Video
o Digital
o Interactive
o Internet
o Electronic Music
Of these, Media Art is the one involving creativity in the most fundamental sense such as painting. A mix of Conceptual and Systems Art, the designing part in Electronic Art is done with the help of electronic devices. High precision cameras capable of producing some effects help capture the shots, which are then digitally processed and improved on computer to get the desired artworks. Owing to global technology proliferation and quick & accurate turnaround, Electronic Art is fast gaining a lot of popularity. Digital paintings are given the perfect touch with the help of modeling software, some digital cards, and often robotics too. Digital colors in huge variation of shades well compensate for 'messy to many' water or oil colors.
The Pre-requisites & Scope
The only pre-requisite with Electronic Art is that you need to have the advanced digital skills. The artist needs to learn to use the graphics software to attain the required result. Once adept, the range of creativity can be encashed through general artistic exhibitions, architecture, civil engineering, movies & animations, digital outdoor advertising, stage designing, web designing, video games. The artists may project themselves through their websites or subscribing to various online art supporting organizations. Therefore, apart from satiating the creative senses, Electronic Art is one of the most rewarding careers.
The Artists
Roy Ascott (British - 1934), Maurice Benayoun (Algerian - 1957), Angie Bonino (Peru - 1974), Heiko Daxl (German - 1957), David Em (American - 1952), Ken Feingold (American - 1952), Ingeborg Fulepp (Croatian - 1952), Perry Hoberman (American - 1954), and Eduardo Kac (American - 1962), are some of the key Electronic Artists.
Annette Labedzki received her BFA at the Emily Carr College of Art and Design in Vancouver, B.C. Canada. She has more than 25 years experience. She is the founder and developer of an online art gallery featuring original art from all over the world. Please visit the website at http://www.Labedzki-Art.com It is a great site for art collectors to buy original art. Artists can join for free and their image upload is unlimited.
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All About Digital Media

Expert Author Ashley D Crawford
Living in an electronically driven world, almost everything you see today is computerized or digitally run. When you say digital, it refers to any system based on discontinuous or discrete data or values. A perfect example of this is the system used by computers.
Computers are machines that run discrete values, such as numbers and letters. At their basic level, these machines can distinguish between just two values: 0 and 1. With that said, computers can only process data when encoded digitally - as a series of zeroes and ones.
Although computerized representations are discrete, the information represented can be either discrete or continuous. These continuous values usually take the form of sounds, images, and other measurements.
What is digital media?
Digital media refers to any type of electronic media that you can store in digital form or encode in different computerized electronic or digital devices. Once encoded, your digital device can then operate, distribute, and render these electronic media.
It can also refer to the technical aspect of the storage and transmission of information. It can also be the end product of the information transmission process, such as digital video, digital audio, and digital art.
You can access these end product or files using complex electronic devices that contain digital receivers or processors. Most people use them for entertainment and educational purposes. You can also operate them to create other forms of media, such as movies, albums, and websites.
What are the forms of DM?
- Augmented Reality
Augmented reality (AR) refers to a direct or indirect live view of a physical real-world environment that features augmented elements. You can do this by using computer-generated sensory input, such as sound, video, or graphics.
You can also relate AR to a more general concept, called mediated reality. In mediated reality, a computer modifies a view of reality, enhancing your current perception of reality as a result.
The process of augmentation is conventionally in real-time and coincides with real-time environmental elements. With the help of advanced AR technology, the information about the surrounding real world becomes interactive and digitally manipulable.
- Digital Art
DA refers to a wide-range or artistic works and practices that use digital technology as an essential part of their creative and presentation process. Examples of digital art can include digital paintings, digital music, net art, and digital installation art. With that said, you can define digital artists as persons who use digital technologies to produce art.
- Digital Audio
DA refers to the technology that lets you record, store, and reproduce sound by encoding an audio signal in digital form. With that said, digital audio systems can include compression, storage, processing, and transmission components.
- Digital Video
DV refers to a type of digital recording system that works by using a digital video signal.
There are other forms of digital media, which you can learn about by searching through the Internet.
Ashley researched about digital media in Perth and came across http://www.xtreammedia.net.
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