Is Electronic Media Outshining Print Media?

By Anuj-a Agarwal Electronic media has been a boon to those who are trying to rejuvenate or promote their business or the services they offer. The internet is swiftly overtaking offline tools of mass media, especially the print media. Although it seems as if print media is becoming obsolete its influence still holds sway over the advertising industry. In fact, the competition between electronic and print media is fierce. Social networking sites and e-mails have somewhat diminished the use of offline communication methods. People used to communicate through letters and telegrams, but now information is exchanged digitally. The internet, television and radio have become the main source of entertainment. Newspaper and magazines, which were once considered a vital element of everyday life, are beginning to convert to digital distribution. People are enthusiastic about e-books rather than traditional books because of the convenience as well as the lower cost. Many publications that have been published successfully for years are now struggling to maintain their position offline and carve out a niche in the online world of mass communication. Though print media has fallen out of vogue its significance cannot be overlooked. Print media is still an indispensable part of business and promotional strategies. Whether it is about business cards or company brochures, the impact of print media is markedly noticeable. Those who cannot afford costly online or digital advertising choose it as the most effective method of advertising. You can easily notice examples of print media such as flyers on bulletin boards of schools or hospitals. This form of media offers a durable and more effective source of promotion, especially in places where the influence of electronic media is minimal or nonexistent. Promotion through print media is the best way to grab the customers' interest. Through highly engaging content and carefully planned distribution, anyone can increase their profit and popularity. Promoters can also make use of highly visible color pictures or graphics, while maintaining quality of the material to attract more customers. In electronic media, display and execution of the advertisement is usually given more priority and the importance of text is minimized. Further, you need to know where your advertisement is being posted. You may hire experts to promote your product or business using both electronic and print media. This will add professionalism to your strategy and offer you a better platform to compete. It works best for enterprises or corporations whose target audience is a prominent online presence. For those who cannot afford digital advertising, it helps them in attracting potential customers while minimizing costs. When both media are used together, the promoter is more likely to receive greater benefits than using any of the media individually. There are lots of websites that provide printing materials online at cheaper prices. Moreover, you can easily compare the prices and make an economical purchase. Electronic media can help you to make an impact, but it would be certainly incomplete without print media as its base. Continuous Ink Supply - a complete online store to buy your printing material at the best price. The different printing materials at ciss are the trusted products that guarantees customer satisfaction with added offers and discounts. Article Source: http://EzineArticles.com/?expert=Anuj-a_Agarwal