Identifying your target audience and their needs is winning the
half of battle before its inception. Electronic Information Kit or EIK
is designed to serve that same purpose - to help you identify your
target audiences and their needs.
Ingenious marketing strategy
The whole idea of having an Electronic information kit is based on an ingenious marketing strategy.
Currently your respond to a client's "send me more information" request is a PDF, power point or word Doc attach to an e-mail.
* Can you find out if your prospective client opens the mail? - Only if he/she choose too.
* Can you find out if they click on any of the link you send? - NO.
* Can you find out static information regarding client's e-mail respond? - No, you can't.
* Can you make this 'send more information piece' visible to other prospective customers? - No, you can't. It's on your computer or server.
* Can your PDF or Power Point help you appear on search engine? NO.
EIK as an Intelligent Segmentation System includes it all. Client will receive most updated information and you will be featured as an efficient, relevant and advanced technology. This will result into high conversion, low cost of sale, consumer segmentation and leadership in the specified category.
How EIK works as a perfect
High conversion
An Electronic Information Kit also known as Electronic Media Kit is nothing but a superior version of a traditional PDF, power point or a word document attached to an e-mail. While a traditional PDF or power point can be read only by an intended recipient, an EIK can be viewed on search engine too.
EIK features your product with appropriate keywords and thus keeps it at the top of search engine list.
With high visibility and neat appearance, EIK helps your product attract a large number of online users which ultimately results in an increase of sale conversion.
Ingenious Segmentation
Electronic information Kit has a unique feature of providing you with information about the online users. The moment a user open the email- EIK you can view an immediate report about the user's actions.
This process of identifying user preferences provides you an instant knowledge in making required changes in the way you feature your product.
Low cost of sale
Once you know your target audience, you no longer have to spend time and money in promoting your product in a vast market. Electronic Information Kit, thus, brings down the expenditure on promotion of the product.
Leadership
A business can have different EIK for different product category. Electronic Press kit provides you with an opportunity to establish your business as a specialist in each of the category.
For example: if you are entering a business of perfume, you can have two different EIKs - one for male and another for female.
This process of intelligent segmentation helps you create your own market and stand out from the existing perfume businesses.
Ingenious marketing strategy
The whole idea of having an Electronic information kit is based on an ingenious marketing strategy.
Currently your respond to a client's "send me more information" request is a PDF, power point or word Doc attach to an e-mail.
* Can you find out if your prospective client opens the mail? - Only if he/she choose too.
* Can you find out if they click on any of the link you send? - NO.
* Can you find out static information regarding client's e-mail respond? - No, you can't.
* Can you make this 'send more information piece' visible to other prospective customers? - No, you can't. It's on your computer or server.
* Can your PDF or Power Point help you appear on search engine? NO.
EIK as an Intelligent Segmentation System includes it all. Client will receive most updated information and you will be featured as an efficient, relevant and advanced technology. This will result into high conversion, low cost of sale, consumer segmentation and leadership in the specified category.
How EIK works as a perfect
High conversion
An Electronic Information Kit also known as Electronic Media Kit is nothing but a superior version of a traditional PDF, power point or a word document attached to an e-mail. While a traditional PDF or power point can be read only by an intended recipient, an EIK can be viewed on search engine too.
EIK features your product with appropriate keywords and thus keeps it at the top of search engine list.
With high visibility and neat appearance, EIK helps your product attract a large number of online users which ultimately results in an increase of sale conversion.
Ingenious Segmentation
Electronic information Kit has a unique feature of providing you with information about the online users. The moment a user open the email- EIK you can view an immediate report about the user's actions.
This process of identifying user preferences provides you an instant knowledge in making required changes in the way you feature your product.
Low cost of sale
Once you know your target audience, you no longer have to spend time and money in promoting your product in a vast market. Electronic Information Kit, thus, brings down the expenditure on promotion of the product.
Leadership
A business can have different EIK for different product category. Electronic Press kit provides you with an opportunity to establish your business as a specialist in each of the category.
For example: if you are entering a business of perfume, you can have two different EIKs - one for male and another for female.
This process of intelligent segmentation helps you create your own market and stand out from the existing perfume businesses.
Keshavsing K Solanki is a veteran IT professional with ten years
of experience in writing on various technological topics. The author has
been associated with various major Information Kit
[http://epk-electronicpresskit.com/Electronic-Information-Kit.html] and
Electronic media Kit
[http://epk-electronicpresskit.com/Electronic-media-Kit.html] service
providers.
Article Source:
http://EzineArticles.com/?expert=Keshavsing_K_Solanki
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