By Stuart Halfman
Electronic media is that media that make use of electronics for the user to access the content. The key electronic media sources familiar to the populace are known as video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and Online Content etc.
In nexus to the above, electronic media monitoring has its significance amplified in this dynamic IT environment. With businesses mushrooming at a spurt speed its relevance at the workplace has increased manifolds. Electronic media monitoring brings together businesses from all sectors in an extraordinary global network, committed to documenting and altering patterns of portrayal in the forefront.
Electronic monitoring is a tool used in corrections rather than a correctional program in itself. It is used for intensive supervision. Owners are struggling to earn the understanding of their employees. And this technique assists them in getting closer to bridging the lacuna in the working of the employees. Maximizing the results derived from the energies of the employees employed is vital to the success stature for any business.
Lost worker productivity is a noteworthy issue faced by business leaders today. Arguably one of the chief issues contributing to this is the personal use of company computers by employees - a trend that has evolved from today's tech savoir-faire generation of human resources who view this as a right versus a privilege. In retort, budding statistics of employers are spinning to sophisticated technology to scrutinize computer doings on the Internet, use of electronic mail, and computer file transfers.
The benefits of an effective computer monitoring system cannot be demonstrated in limited text here. Eventually we discovered that all the above is just the tip of the iceberg relative to the inappropriate web destinations being accessed during work time. When surveyed about the kind of websites browsed by the employees the revelation was beyond imagined. Employee visits to inappropriate websites; on-line dating services, e-shopping portals, and even resume update sites brought a shocking picture to forefront. All this impels the need to monitor activities that play a dominating and a crucial role in the making or breaking of the business.
The recent times, have experienced an explosion of information and its trouble-free availability on Internet has thrown up new challenges for managers engaged with reputation management.
Because of all diverse information that needs attention, monitoring via electronic media has become important and challenging.
However on national level it is carried out in a different tone. Media monitors in each country apply a standardized set of monitoring tools to amass the essential information. National data is provided to countries that desire to create reports based on their own exact findings. The two main facets to monitoring are, the first is the study to collect quantitative data.
This provides a comprehensive picture of the entire scenario. Second is the qualitative monitoring that moves behind the numbers to look at the quality of the coverage. All in all, every business today has a lifeline that pumps around its effective monitoring utilizing media concepts that proves as an added asset to its very functioning. To conclude with, it would not be wrong to say that Electronic Media Monitoring is vital for appending business effectiveness in all its dimensions.
As the Creative Head of A3Logics the author is responsible for evangelizing the benefits of eminent content to emerging software development companies. With over 6 years of experience managing global campaigns for enterprise application development companies large & small, author now shares her lead generation & content writing insights with the small businesses community, helping them improve the content standard & promote their business online as cost effectively as possible.
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