The print media is a trade concerned with printing and supplying
news with the help of magazines plus newspapers. One might question
about its popularity nowadays and the answer is: the digital media has
taken over. Is it really this case? Not quite so.
Usefulness:
We do admit that the digital media is a vast entity which is suitable for national broadcasting. Importance is still given to the print media by businesses which are small or involve sole traders. It also works for local information.
Technology can be annoying at times, if not astounding. The older age groups prefer sticking to this medium as it is difficult for them to adapt to the electronic media. Also, you can even save more with it. There are still some people who prefer the newspaper as it is transportable and wireless. It can be used for advertising too, i.e. if the internet is not preferred. This allows you to determine the advertisement costs so that you can utilize your funds accordingly.
The print media can be linked indirectly to a niche market where a small portion of the total market is aimed at. It is still a practical way of getting your message across to people, be it related to stories, articles or even products in business terms.
Problems associated with it:
There are many types of print media and one may be more costly than the other. Technological advancement is so rapid that the newspaper has been forgotten by almost every person who is more interested in the 'computerized' world now. It is not a preferable channel if a global/nationwide audience is targeted.
• Time is also a factor. The print media requires months of planning so it is rigid especially when you are faced with a certain time limit.
• The electronic media is fast in comparison. The slowness and dryness of the print media may be intolerable.
• Paper is required which takes time to be supplied. This is a big time waster.
• Newspapers are usually discarded which creates the hassle of recycling.
Summing up everything, we can safely say that the print media is still useful in the eyes of some people even now although the decline in its popularity has been agreed upon. However, one should not completely forget it is almost as beneficial as the electronic media but in different terms and keeping a balance of both for marketing can work wonders for you.
Usefulness:
We do admit that the digital media is a vast entity which is suitable for national broadcasting. Importance is still given to the print media by businesses which are small or involve sole traders. It also works for local information.
Technology can be annoying at times, if not astounding. The older age groups prefer sticking to this medium as it is difficult for them to adapt to the electronic media. Also, you can even save more with it. There are still some people who prefer the newspaper as it is transportable and wireless. It can be used for advertising too, i.e. if the internet is not preferred. This allows you to determine the advertisement costs so that you can utilize your funds accordingly.
The print media can be linked indirectly to a niche market where a small portion of the total market is aimed at. It is still a practical way of getting your message across to people, be it related to stories, articles or even products in business terms.
Problems associated with it:
There are many types of print media and one may be more costly than the other. Technological advancement is so rapid that the newspaper has been forgotten by almost every person who is more interested in the 'computerized' world now. It is not a preferable channel if a global/nationwide audience is targeted.
• Time is also a factor. The print media requires months of planning so it is rigid especially when you are faced with a certain time limit.
• The electronic media is fast in comparison. The slowness and dryness of the print media may be intolerable.
• Paper is required which takes time to be supplied. This is a big time waster.
• Newspapers are usually discarded which creates the hassle of recycling.
Summing up everything, we can safely say that the print media is still useful in the eyes of some people even now although the decline in its popularity has been agreed upon. However, one should not completely forget it is almost as beneficial as the electronic media but in different terms and keeping a balance of both for marketing can work wonders for you.
Direct-Prints specialize in leaflet printing and also A5 flyer printing, so feel free to visit their official website for details.
Article Source:
http://EzineArticles.com/?expert=Jamie_P._Johnson
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