Not having the large book marketing budgets like publishing
companies, new authors must find cost efficient ways to promote their
new books through media outlets. Print and electronic media (radio and
television) are very expensive, both nationally and locally. But the
exposure for new books through this type of advertising is hard to beat.
New books of high profile authors get expensive print and electronic
media advertising campaigns developed by publishers. These advertising
campaigns use the author's name to get media exposure for the new books.
As a new, unknown author, you are not going to be given this type of media advertising for your new book. Can you do it yourself? No! Media advertising is expensive! The cost of these campaigns is more than new authors can afford. However, there are still inexpensive ways you can get the media exposure you need for your book.
1) Articles
Submit articles to magazines and newspapers specific to your book's target audience. The articles should be about a topic related to your book. They must be written in a way to catch they eye of the editor. If published, these articles will increase the visibility of you and your book. Another idea is to submit a proposal for a column that will appear periodically in newspapers and/or magazines. The proposal would have to be strong enough to sell the editor on replacing a currently published column with yours. Your proposal could also be submitted for national syndication to increase the number of publications it appears and give your book even greater exposure.
2) Radio/TV Media
Send a press kit to media outlets that appeal to your book's target audience. The kit should include a cover letter proposing you for an interview. The topic you'd be willing to discuss should be related to your book's central theme or message. Also, provide a list of suggested questions that could be posed during the interview. Sell the producer on the idea that your topic has the potential for an interesting show. The result will be more media visibility for you and your new book.
3) Advertising
Print and broadcast advertising have unsold spaces or times that can be purchased at the last minute for relatively low prices. Call media outlets and ask about remnants that are available.
A small book-marketing budget should not prevent new authors from getting exposure for their books through media outlets. There are still inexpensive, effective ways it can be done.
As a new, unknown author, you are not going to be given this type of media advertising for your new book. Can you do it yourself? No! Media advertising is expensive! The cost of these campaigns is more than new authors can afford. However, there are still inexpensive ways you can get the media exposure you need for your book.
1) Articles
Submit articles to magazines and newspapers specific to your book's target audience. The articles should be about a topic related to your book. They must be written in a way to catch they eye of the editor. If published, these articles will increase the visibility of you and your book. Another idea is to submit a proposal for a column that will appear periodically in newspapers and/or magazines. The proposal would have to be strong enough to sell the editor on replacing a currently published column with yours. Your proposal could also be submitted for national syndication to increase the number of publications it appears and give your book even greater exposure.
2) Radio/TV Media
Send a press kit to media outlets that appeal to your book's target audience. The kit should include a cover letter proposing you for an interview. The topic you'd be willing to discuss should be related to your book's central theme or message. Also, provide a list of suggested questions that could be posed during the interview. Sell the producer on the idea that your topic has the potential for an interesting show. The result will be more media visibility for you and your new book.
3) Advertising
Print and broadcast advertising have unsold spaces or times that can be purchased at the last minute for relatively low prices. Call media outlets and ask about remnants that are available.
A small book-marketing budget should not prevent new authors from getting exposure for their books through media outlets. There are still inexpensive, effective ways it can be done.
Kevin L. Mitchell is the co-owner of MKM Book Services, a book
consulting firm. For information about The New Author’s Book Marketing
eCourse visit [http://www.mkmbookservices.com/] or send an email to: Kevin@mkmbookservices.com
Article Source:
http://EzineArticles.com/?expert=Kevin_L._Mitchell
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