Building Lists Electronically

By Beverly Mau  |   Submitted On March 19, 2009

   

 

This isn't our grandparents generation, where list building was a slow and tedious practice. Your web developer can design your business website to securely capture those precious visitors first name and email via an opt-in selection on one or more of your web pages. It's recommended, actually, by multiple different reputable companies - as well as expected by visitors to your website - to have this bit of code embedded. Don't worry, I'm not going to talk code in this article, but read on to discover why building lists electronically is a wise step for business growth.

Have you ever entered your first name and email and then clicked the submit button for a newsletter sign-up or a free report or just to get in contact with the owner of a site? Those are three examples of good uses of building lists electronically. From the perspective of the owner of the website, when a visitor enters his or her first name and email, they receive the newsletter or free report or whatever else you're giving away; however, from your perspective, every time a visitor clicks submit, the first name and email are looped into your email inbox or into a database, where, one by one, you are growing your electronic list. Over time, the potential capacity of growing your electronic list has expanded by untold numbers, and maximizing capacity is part of what business is all about, right?
Building Lists Electronically and Marketing
So what the heck does any of this have to do with marketing?
A lot.
The beauty of what your talented web developer, (you do have a talented web developer, right?) can do with this first name/email opt-in, is design the code to give the visitor an autorespond page upon hitting the submit button, all decked out with your best products and services, displayed with sexy copy and a few good graphics or other multi-media components.
Not only did you:

1. Capture First Name and Email of Visitor To Add to and Grow Your List
2. Seamlessly and Effortlessly Deliver an Electronic Product, (i.e. a newsletter or report)

You also achieved additional, free marketing for your products and services, without your having to lift a finger, in the form of an autoresponder web page, displaying a limitless array of your products and services, limited only by the creativity of you and your partner, your guru web developer.

Beverly Mau is Owner of MAU Web Studio [http://www.mauwebstudio.com], a boutique style web development company, focusing on providing custom solutions for her client's unique products and services.
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