By
Joe Tighe
Submitted On March 08, 2009
Newspapers, television and radio companies are creating content and information at an ever increasing pace.
Traditionally, electronic content has resided on widely disparate technologies, locations and represented only operational transactions. As organizations move operations to online content and establish partnerships, via portals and extranets, with customers and suppliers, "digital content" becomes distributed among many parties.
This presents both opportunities and challenges in building content management systems reflecting the information holdings of the organization.
Content storage and management are key components of an efficient media market. A digital asset manager is required to manage the main repository of an organization's historical content. It would contain the raw online electronic content targeted for expanding distribution to new distribution channels. The critical factor leading to an efficient media market is the ability for online content creators and consumers to perform complex searches and analysis without slowing down the content production operation systems. An online content market is:
Subject-organized - information describing content is stored in a database and is organized by subject so that all the references relating to the same files are linked together;
Time-stamped - changes to the descriptive data in the database are tracked and recorded so that reports can be produced showing changes over time;
Non-volatile - data in the database is never over-written or deleted, once committed, the descriptive data is static, read-only, and retained or archived for future use; and
Integrated - the database would contain information relating to most or all of an organization's production content. Search information would be consistent.
For example, an online content market could be used to search and find all audio, video and text about elections in 2008, or all new medical research papers between December 24th - December 28th 2006.
A core goal of an online market is to integrate content and applications at the data level. Media and data would be extracted from production operations systems, cleansed, transformed, transcoded and placed into the media market according to organizational business rules. Although the notion of creating a centralized content warehouse is conceptually appealing, it is operationally infeasible in many environments. The size and localization of audio and video content may required a distributed, federated approach to be financially and technically practical. Departments within an organization should be encouraged to retain ownership of their content and assume responsibility to share and publish according to well-defined sharing agreements.
Rather than spending a lot of money on a centralized content management system, or CMS, implementing smaller federated local CMS systems, and integrating them organization wide through federated content management sharing software is often a more practical approach.
Federated Media Market
Federated media markets include independent local content file stores within the organization. Local staff members would select and publish video and audio into the system, which would then be integrated into the federated media market model. In most current environments, online content resides in local departmental storage, often implemented using differing closed system commercial products, localized terminology and query languages.
The federated media market approach involves the creation of an information hub containing descriptions of online content of interest to the entire organization, while data of interest to the local department would remain in the local production file stores. The federated market would be used to find internally published content anywhere in the organization. In addition, federated content for new vertical lines of business and distribution channels would be efficiently created by re-purposing accessible media. The federated approach is appealing in that small files containing text descriptions and file location references can reside in the federated content hub, while the large video and audio files can reside in local content stores. A federated media market positions organizations to efficiently enter e-Media markets.
e-Media
e-Media is based on inter-company partnerships among content consumers and content creators. These partnerships are based on the requirement to share online content, and related content information through inter-operable business processes, common data sharing protocols, and open standards such as the extensible markup language. e-Media partnerships require content distribution among specialized software applications for content management, application integration and back-end fulfillment systems such as media distribution and billing.
The dynamic nature of the inter-company relationships and the distributed content contained in existing proprietary systems requires new approaches to storage and cataloging. The federated media market approach allows local staff members to manage locally relevant content while sharing portions of local production content with the federated media market. Specific agreements on how much media and data will be available, the protocols and standards to be used to access and share e-media, the security attributes and distribution permissions of shared media, and quality standards to which these partners must adhere should be carefully defined prior to implementing a federated media market.
A "web service" model to create dynamically configurable customizable data markets is recommended. Media market concepts and tools would include mechanisms to access the databases of these web services to obtain e-Media-specific data regarding those services, e.g., performance metrics, status information, and meta-data which would then be stored in the federated media market. The use of intelligent software agents interacting with hosted media to gather relevant information for the federated media market is recommended. A successful Federated Media Market can become a knowledge repository consisting of low resolution representations of the source media, the source media text information from the local data mart, company wide metadata, workflow patterns, and the company media dictionary.
A federated media market positions organizations to profitably enter e-Media markets.
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Traditionally, electronic content has resided on widely disparate technologies, locations and represented only operational transactions. As organizations move operations to online content and establish partnerships, via portals and extranets, with customers and suppliers, "digital content" becomes distributed among many parties.
This presents both opportunities and challenges in building content management systems reflecting the information holdings of the organization.
Content storage and management are key components of an efficient media market. A digital asset manager is required to manage the main repository of an organization's historical content. It would contain the raw online electronic content targeted for expanding distribution to new distribution channels. The critical factor leading to an efficient media market is the ability for online content creators and consumers to perform complex searches and analysis without slowing down the content production operation systems. An online content market is:
Subject-organized - information describing content is stored in a database and is organized by subject so that all the references relating to the same files are linked together;
Time-stamped - changes to the descriptive data in the database are tracked and recorded so that reports can be produced showing changes over time;
Non-volatile - data in the database is never over-written or deleted, once committed, the descriptive data is static, read-only, and retained or archived for future use; and
Integrated - the database would contain information relating to most or all of an organization's production content. Search information would be consistent.
For example, an online content market could be used to search and find all audio, video and text about elections in 2008, or all new medical research papers between December 24th - December 28th 2006.
A core goal of an online market is to integrate content and applications at the data level. Media and data would be extracted from production operations systems, cleansed, transformed, transcoded and placed into the media market according to organizational business rules. Although the notion of creating a centralized content warehouse is conceptually appealing, it is operationally infeasible in many environments. The size and localization of audio and video content may required a distributed, federated approach to be financially and technically practical. Departments within an organization should be encouraged to retain ownership of their content and assume responsibility to share and publish according to well-defined sharing agreements.
Rather than spending a lot of money on a centralized content management system, or CMS, implementing smaller federated local CMS systems, and integrating them organization wide through federated content management sharing software is often a more practical approach.
Federated Media Market
Federated media markets include independent local content file stores within the organization. Local staff members would select and publish video and audio into the system, which would then be integrated into the federated media market model. In most current environments, online content resides in local departmental storage, often implemented using differing closed system commercial products, localized terminology and query languages.
The federated media market approach involves the creation of an information hub containing descriptions of online content of interest to the entire organization, while data of interest to the local department would remain in the local production file stores. The federated market would be used to find internally published content anywhere in the organization. In addition, federated content for new vertical lines of business and distribution channels would be efficiently created by re-purposing accessible media. The federated approach is appealing in that small files containing text descriptions and file location references can reside in the federated content hub, while the large video and audio files can reside in local content stores. A federated media market positions organizations to efficiently enter e-Media markets.
e-Media
e-Media is based on inter-company partnerships among content consumers and content creators. These partnerships are based on the requirement to share online content, and related content information through inter-operable business processes, common data sharing protocols, and open standards such as the extensible markup language. e-Media partnerships require content distribution among specialized software applications for content management, application integration and back-end fulfillment systems such as media distribution and billing.
The dynamic nature of the inter-company relationships and the distributed content contained in existing proprietary systems requires new approaches to storage and cataloging. The federated media market approach allows local staff members to manage locally relevant content while sharing portions of local production content with the federated media market. Specific agreements on how much media and data will be available, the protocols and standards to be used to access and share e-media, the security attributes and distribution permissions of shared media, and quality standards to which these partners must adhere should be carefully defined prior to implementing a federated media market.
A "web service" model to create dynamically configurable customizable data markets is recommended. Media market concepts and tools would include mechanisms to access the databases of these web services to obtain e-Media-specific data regarding those services, e.g., performance metrics, status information, and meta-data which would then be stored in the federated media market. The use of intelligent software agents interacting with hosted media to gather relevant information for the federated media market is recommended. A successful Federated Media Market can become a knowledge repository consisting of low resolution representations of the source media, the source media text information from the local data mart, company wide metadata, workflow patterns, and the company media dictionary.
A federated media market positions organizations to profitably enter e-Media markets.
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