At a time when most of the business is conducted online, having
an effective electronic media kit has become essential for the success
of an organization and its product. With computers invading the remotest
part of the world, a consumer, today, has a luxury to choose the best
product from his/her room. This has obviously increased the need to have
a highly-efficient electronic media kit or EMK.
The term - EMK
In common parlance, an EIK is a kit in electronic form containing all the required information about a product or an organization which is distributed to various media organization for the purpose of promotion. An EMK can be distributed through website, e-mail, CD, DVD and USB flash drive. The range of information may include the company background, executive biographies and photographs, the most current press releases, images of current project among other things.
Need
Any business that wants to get noticed by the media makes up a EMK. Depending on the business, a media kit may be anything from a basic press release about the company all the way to an elaborate package that includes a CD/DVD about the company, slides and free samples.
Benefits of EIK
* Time-saving and cost effective- Using electronic media kit is time-saving and cost effective. Just think of the time and effort you need to invest in earlier days while approaching reporters and distributing among them media kit for the promotion of your product or organization. Now, with EMK you can provide the gamut of information with a click and thus save not only yours but also the time of media representative.
* Pre scanning tool- most of the media representative, today, use your e-media kit as pre scanning toll before reaching out to your for more information about your product. Therefore, having EMK online adds to the efficiency of your business.
The term - EMK
In common parlance, an EIK is a kit in electronic form containing all the required information about a product or an organization which is distributed to various media organization for the purpose of promotion. An EMK can be distributed through website, e-mail, CD, DVD and USB flash drive. The range of information may include the company background, executive biographies and photographs, the most current press releases, images of current project among other things.
Need
Any business that wants to get noticed by the media makes up a EMK. Depending on the business, a media kit may be anything from a basic press release about the company all the way to an elaborate package that includes a CD/DVD about the company, slides and free samples.
Benefits of EIK
* Time-saving and cost effective- Using electronic media kit is time-saving and cost effective. Just think of the time and effort you need to invest in earlier days while approaching reporters and distributing among them media kit for the promotion of your product or organization. Now, with EMK you can provide the gamut of information with a click and thus save not only yours but also the time of media representative.
* Pre scanning tool- most of the media representative, today, use your e-media kit as pre scanning toll before reaching out to your for more information about your product. Therefore, having EMK online adds to the efficiency of your business.
Keshavsing K Solanki is a veteran IT professional with ten years
of experience in writing on various technological topics. The author has
been associated with various major Information Kit
[http://epk-electronicpresskit.com/Electronic-Information-Kit.html] and
Electronic media Kit
[http://epk-electronicpresskit.com/Electronic-media-Kit.html] service
providers.
Article Source:
http://EzineArticles.com/?expert=Keshavsing_K_Solanki
No comments:
Post a Comment