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Wednesday, 31 July 2013

Camp Helps Kids Unplug From Media, Mom and Dad

I saw a "tween" recently in my therapy practice that I suspected might have some food issues. When I began asking gingerly about her eating habits she whipped out her cell phone to text her mother: "What do I usually eat for breakfast?" After a minute of messaging she turned her attention back to me to report the results of her inquiry.
Now, I'm sure this young girl could have answered my questions without electronically soliciting help from her mom. Yet her reflexive texting habit made stopping to think for herself entirely avoidable - and regrettably so, because stopping to think is often when important insights occur. That's why I leave a lot of space in therapy sessions for thought and contemplation on the part of the children I see.
Unfortunately, stopping to think is a behavior less and less common among teenagers and pre-teens. We all know the reason: instant Internet communication plays an increasingly dominant role in the lives of ever-younger children.
Virtual technologies are now entrenched in children's daily routines. A recent Kaiser Family Foundation study found that adolescents spend 6.5 to 8.5 hours a day consuming online media. Online chatting, text messaging, social networking websites like Facebook and Twitter, and music and video channels such as iTunes and YouTube significantly reduce youngsters' exposure to direct, interpersonal experiences.
Pushing the Pause Button
Technology is not inherently bad, of course, but the unprecedented consumption of rapid-fire electronic media makes time for uninterrupted, in-person engagement with peers and mentors all the more important to children's intellectual, social and emotional growth. Faced with mounting pressures to perform in their classrooms, sports activities and social networks, adolescents, especially, need more opportunities to connect with one another on a genuinely personal level.
Among the best places for children to push the pause button on their electronically-driven, speed-of-light lifestyles are traditional, sleep-away summer camps. In simple, natural settings free of cell phones, iPods and Xboxes, children can hear the sound of their own thoughts more clearly - and learn to use those thoughts to create new opportunities and solve youthful problems for themselves.
Away from the pervasive media that absorb so much of their daily attention, youngsters -- especially adolescents -- can concentrate on exploring new ways to be in the world, by practicing personal choice and decision-making independent of their parents. Camp offers kids "real" space and time opportunities to develop the self-awareness, self-confidence and human support systems required to succeed in an increasingly demanding young person's world.
The Benefits of (Temporary) Parent-Child Partings
For parents, sending a child to an overnight camp requires letting go for a few weeks in order to foster the very real growth in maturity, self-confidence and self-concept that comes from living away from home, playing, working and learning among peers in a supportive community.
The short-lived separation is a sacrifice particularly worthwhile making, in today's culture of "helicopter" parenting: children who rely primarily on Mom and Dad to instill a sense of self gain opportunities at camp to set their own goals and meet personal challenges head-on.
In my work with adolescents as a therapist, I often ask young clients how they know they are "good at something." More often now than in the past, they say they "know" because their parents tell them so. These youngsters apparently lack the capacity to assess their personal capabilities and strengths through experiences all their own.
When my oldest daughter went off to camp for the first time at age eleven, I too worried that she would not get from it the boost in skills and self esteem I felt she "needed" to succeed in the competitive environment girls these days inhabit. But when her first letter home arrived in the (U.S.) mail, it was full of pride over the "glorious" experience she had had sailing a boat by herself, for the very first time.
I knew then that she had achieved something far greater than the ability to maneuver a Sunfish in the wind: She had developed her own internal sense of control and esteem - without her parents' management. That accomplishment, and many others that followed in the course of a five-year camp "career," taught her she has the capacity to navigate through life, making her own good decisions.
Preparations for an Adult-in-Progress
Participation in rich and affirming peer group traditions is another great benefit of unplugged, parent-free camp life, especially for children who return to the same camp summer after summer.
As parents, we do our best to maintain high quality and consistency in family life -- regular dinners at home, bedtime at a decent hour, spiritual growth and responsible participation in our communities. Yet our best efforts are sometimes countered by the fragmented nature of everyone's work, school and leisure pursuits.
At camp, routines, roots and connections grow naturally out of places and practices sometimes generations in the making - tents, cabins and lodges built before campers were born; songs, stories and ceremonies conceived in a previous century; camp moments that conjure a time when the world stood still and quiet.
From a therapeutic standpoint, these memories and moments are bankable.
I met a young woman of 19 recently while teaching in a training program for peer counselors at a local university. Why, she was asked, would she be good at helping freshman girls deal with roommate issues, body issues, performance issues, confidence issues, relationship issues? Because she had a wealth of experience from her many summers as a camper and counselor, she said.
Camp offered this woman an opportunity to meet new friends and mentors that became like a second family. For girls especially, camp was a welcoming environment where looks and clothing don't count for much, but capability and caring did; when connecting with the real girl inside was more important than worrying about personal image on the outside.
Here was a successful adult-in-the-making, whose parents had the foresight to unplug her, ten or so years ago, from the preoccupations of a (somewhat less) wired child's world -- and from themselves -- so she could slow down, pause, think, share, connect, engage, risk, participate and contribute in essential, not virtual ways, on her own ever-evolving terms.
Anne McSorley is a psychotherapist, business consultant and executive coach. She operates a successful private practice working with adults and adolescents. Her seminars and consulting work focus on important adolescent and adult psychotherapy issues such as, depression, stress, suicide prevention, empowerment and development. annemcsorley@hotmail.com
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Increasing Your Media Quotient (MQ) - Part Two

Expert Author Thomas Murrell
What happens when your MQ, or what I call Media Intelligence drops?
Does this fall over time or because of your actions or behaviours.
I believe poor decisions can lead to actions and behavious that decrease your MQ.
This in turn impacts on your reputation.
Think low MQ people and the names Paul Wolfowitz from the World Bank, Ben Cousins from the West Coast Eagles and Paris Hilton come to mind because of their recent actions that have eroded goodwill with their stakeholders or fans.
Understanding how the media works is vital in gaining successful coverage for your organization and raising your MQ.
What does the media want and how can you increase you chances in obtaining coverage?
Here is part two of the three part series on increasing your MQ.
Interviewer: Do sending pictures with media releases help get publicity?
Thomas Murrell: Yes, you can add them and they are useful for web releases and print but a waste of time for TV and radio. Don't show your ignorance of how electronic media works by making this blunder.
My rule of thumb is to add a line at the end of the media release for print and web that says "pictures can be provided on request".
There are exceptions of course. Take for example the Australian Broadcasting Corporation (ABC) which has both a radio and TV network and now an extensive oline news portal where they publish pictures because a visual image both in print and online can add to the impact of a story.
Of course you can also send a Video News Release (VNR) to a TV station.
While expensive compared to the cost of a traditional news release, they allow you to provide information the TV station may not have the resources to collect themselves.
An example would be a remote minesite or even computer generated graphics for a new stadium, transport development or oil and gas project.
Any element that is graphically appealing that could add value to the story.
Slick packages made to look like news with a reporter are commonly used unedited by small regional television stations that have limited budgets for news production or are understaffed.
While some stations have a policy of not using VNRs, it is good public relations practice to provide professionally shot video clips designed to be used as stock footage.
Some critics of VNRs have called the practice deceptive or a propaganda technique, particularly in cases in which the segment is not explicitly identified to the viewers as a VNR.
So it is a grey area and one to be careful of. At the end of the day you need to weigh up the costs of doing it versus the potential return on investment.
If you only have a small budget, I would avoid a VNR and just use a standard media release.
Interviewer: What other aspects are important in putting together a media release to help get it to publication/to air?
Thomas Murrell: Accuracy, timing and the quality of your distribution list. And of course you will have more success if you have a personal relationship with the journalists or editors concerned.
Sometimes having a coffee or lunch with select media can be just as successful in getting media coverage than just blasting away to a list that you have no relationship with.
Media get bombarded with hundreds of releases a day. If you can target specific sections - health, business, education with specific angles you will have more success.
Interviewer: I have heard lunch works well!
Thomas Murrell: Lunch is good - but often media are time poor. You must pay and never have any expectation that anything will come of the luncheon.
Interviewer: Can you give us any tips for leveraging your ideas?
Thomas Murrell: If one person has questions about your area of expertise, then there will be many others with the same questions.
Interviewer: Can you expand a bit more?
Thomas Murrell: Turn all these questions into titles for articles and media releases you are going to write.
For, example - with your permission, I'm going to take all the questions you've asked in this global online forum and my answers and I will turn them into at least three articles.
These articles will be pitched to health professional trade magazines, websites wanting articles and of course my own eZine, Media Motivators read by 8,000 professionals in 35 different countries.
I could then take seven of these articles and then turn them into a white paper or free eBook.
This could be given away as a downloadable PDF on a website or other online forum.
You see providing tailored content that provides answers to the questions most commonly asked by your prospects is the new currency to promote yourself as a recognised authority.
I call this the gravity effect of a strong personal brand and positioning yourself as the 'go to' person.
By attracting prospects to your business by this powerful and invisible force, you not only have more qualified leads which will increase your conversion rate to sales, but you will also have less wastage.
Traditional marketing reaches out to people through the push approach, but the gravity approach uses information to pull people to your business.
Besides being interviewed on an online forum, here are five other ways I leverage my expertise:
  1. Writing articles for eZines, websites and trade magazines.
  2. Turning these articles into an eBook, white paper or traditional book.
  3. Interviewing other experts for an article, book or podcast.
  4. Reading other books and doing a book review with key points. You learn and then leverage with others.
  5. Record presentations and turn them into a product or break them up and broadcast them as a podcast or video on YouTube.
So you see I've spent an hour in this forum and yet have written three articles at the same time! So thank you for asking me to take part.
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com
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Market & Promote Your New Book Through Media Outlets

Not having the large book marketing budgets like publishing companies, new authors must find cost efficient ways to promote their new books through media outlets. Print and electronic media (radio and television) are very expensive, both nationally and locally. But the exposure for new books through this type of advertising is hard to beat. New books of high profile authors get expensive print and electronic media advertising campaigns developed by publishers. These advertising campaigns use the author's name to get media exposure for the new books.
As a new, unknown author, you are not going to be given this type of media advertising for your new book. Can you do it yourself? No! Media advertising is expensive! The cost of these campaigns is more than new authors can afford. However, there are still inexpensive ways you can get the media exposure you need for your book.
1) Articles
Submit articles to magazines and newspapers specific to your book's target audience. The articles should be about a topic related to your book. They must be written in a way to catch they eye of the editor. If published, these articles will increase the visibility of you and your book. Another idea is to submit a proposal for a column that will appear periodically in newspapers and/or magazines. The proposal would have to be strong enough to sell the editor on replacing a currently published column with yours. Your proposal could also be submitted for national syndication to increase the number of publications it appears and give your book even greater exposure.
2) Radio/TV Media
Send a press kit to media outlets that appeal to your book's target audience. The kit should include a cover letter proposing you for an interview. The topic you'd be willing to discuss should be related to your book's central theme or message. Also, provide a list of suggested questions that could be posed during the interview. Sell the producer on the idea that your topic has the potential for an interesting show. The result will be more media visibility for you and your new book.
3) Advertising
Print and broadcast advertising have unsold spaces or times that can be purchased at the last minute for relatively low prices. Call media outlets and ask about remnants that are available.
A small book-marketing budget should not prevent new authors from getting exposure for their books through media outlets. There are still inexpensive, effective ways it can be done.
Kevin L. Mitchell is the co-owner of MKM Book Services, a book consulting firm. For information about The New Author’s Book Marketing eCourse visit http://www.mkmbookservices.com/ or send an email to: Kevin@mkmbookservices.com
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Internet and the Evolution of Digital Media

Expert Author Liza Mathers
Just think of the time when we were living with primitive technology where the idea of a television could have been termed a dream of daydreaming individuals. Likewise, take example of any gift of the modern science and technology; most of them were not even thinkable in the past. Online media is not different from such advanced gifts of science and technology.
Digital media is simply referred to any type of electronic media such as cellular phones, digital video, compact discs, internet, e-book, television, minidisc, computer, e-Commerce, video games, and other interactive media. The media that can be stored in electronic way is the digital media. There is no doubt that internet is the most important mean of digital media, which offers great flexibility to store digital content, such as pictures, rich text, audio and video material, as well as graphics. We can see how the digital media on the internet is developing day by day.
The simple form of digital media is text. In its primitive stage, internet was accepting text as digital information storage point with many limitations. As internet technology advanced, we got good word processing and text editing options. Data storage started to shift from papers and files to computer's paperless storage media which made information available just a mouse-click away. When the information is stored on computers, sharing and further storing on the internet became very easy and accessible to the interested ones. At this stage, the digital media started to take a considerable shape.
As the next step towards advancement, more options were introduced on the internet that made it possible to add photos and images to the text message, or pictures replaced text in some cases. This made the online media and also the development of online news more impressive on the internet and started helping people in many directions - personal, official, and commercial.
Audio options started to play their active part in the middle of 1990 with the easily usable mp3 files. Soon after this facility, music and vocal messages started to play a very important role as effective online news options.
Online news on the internet got a big boost when video was introduced. This made the things more impressive and presentable. Like pictures, video sharing also became very popular.
With rich text, graphics with high quality pictures and images, online media on the internet has reached to a considerable height. It is not all, as the future will see more development in this sector.
It is worth noting how the great evolution of online news on internet is helping the people around the globe; how easier marketing has become; how it is helping businesses to grow globally; and so on, the benefits are many. There is no doubt that now many businesses solely depend on the proper usage of news media on the internet. We just need to harness the hidden powers of internet and avail this highly beneficial digital media.
Seek4media.com, a growing community that attempts to deconstruct digital news media in all its pervasive forms across the web with up to date articles revolving around all types of interesting issues and offer constructive opinions on online news trends today from a prosumer perspectives. Our articles are created, reviewed and submitted by experienced and knowledgeable staff of professional writers
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Why Media Management May Be Right For You

Earning a media management degree will open the door to a variety of jobs in almost any field, including publishing, public relations and education. If your goal is to start your own company, such as a public relations agency, then the media related management degree will provide you with the training and information you need. The outlook for public relations and advertising managers is very bright, fueled in large part by the continued demand for these positions in internet related advertising. If you already have a job in publishing, journalism or public relations, you may want to consider getting a degree in media management to give you the necessary qualifications for a management position. Media management software is also now commonly available.
Courses in Media Management and Communications (typically M.S. level) will provide a broad knowledge both print and electronic publishing The courses will also provide a good grounding in the business side of the media industry, which is very useful if you are looking for a leadership position. Students are given an in-depth understanding of the commercial and economic side of the industry, ensuring that they are ready for much more than an entry-level job. Many who are keen to learn about the financial background of the media, but are reluctant to go for an MBA, will find it useful to opt instead for an MS in Media Management.
The business fundamentals you will get in an M.B.A. in Media Management include business administration, accounting, information system management, and basic business law. Important fundamentals in management are also covered in the course, including operations, general business and marketing. Most students decide to specialize in a particular area, such as media and entertainment industries or communication management. Once you're on this type of focused course of study, you can concentrate on your own particular goals, which may include employment in the entertainment industry, communication law, print or electronic media, or broadcast management. Given the breadth of the field, there are of course many other areas that can be delved into, such as PR, corporate image training, advertising and others.
There are a large number of media related degrees available, but many employers will look for the media related management degree when hiring new employees or promoting current ones. The media related management degree signals to personnel managers that you have a comprehensive understanding of the industry, and also that you've been trained in the financial aspects of the business. The media management degree is built on a solid foundation of knowledge of the business, financial and legal aspects of the industry, setting it apart from those other degrees that provide only the basics, such as content creation or publishing. And a media related management degree isn't limited, either; students may wish to specialize in various areas within their field, like international business and marketing, product development and management, or the psychology of consumerism. Standard degrees in management or journalism, simply fail to provide the requisite broad technical training to open up as many avenues as media management can.
For more information relating to media management, please click here: Media Management Software.
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Smart Media Communications; Part 2 - Understanding The Media Markets And The Media

Expert Author Jim Hart
If you are thinking about initiating a public relations/media communications effort it makes sense to understand the media markets to help formulate a communications strategy. In this article we will discuss the major media markets and practical considerations associated with a low budget communications plan.
THE TOP-30 MEDIA MARKETS
As mentioned in (Part 1) of this series, there are 30 major cities in America known as the TOP-30 media markets. They are called major media markets because the population levels exceed over one million people across a wide demographic audience and they are:
Atlanta, GA
Milwaukee, WI
Baltimore, MD
Minneapolis/St. Paul, MN Boston, MA
New Orleans, LA Chicago, IL
New York, NY Cincinnati, OH
Philadelphia, PA Cleveland, OH
Phoenix, AZ Columbus, OH
Pittsburgh, PA Dallas/Fort Worth, TX
Portland, OR Denver, CO
Sacramento, CA
Detroit, MI
St. Louis, MO Houston/Galveston, TX
San Diego, CA Indianapolis, IN
San Francisco, CA Kansas City, NE
Seattle/Tacoma, WA Los Angeles, CA
Tampa/St. Petersburg, FL Miami, FL
Washington, DC
These media markets represent the biggest bang for the buck if you get booked for newspaper, radio or TV interviews because of the sheer volume of readers and radio and TV audiences. Each of these cities have at least one anchor newspaper organization located in them (The Boston Globe, The Columbus Dispatch and the Chicago Tribune, etc), for example, and even smaller newspapers can reap a substantial amount of response from a simple mention of your project. Do not underestimate any media in these cities or the surrounding areas within a 100-mile radius. If you are looking for big time coverage and major public awareness, these cities are they place to focus your time and resources.
SMALL CITIES
Smaller cities, those that do not appear in the list above, can still generate significant results in areas with populations ranging from about 250,000-750,000 people. While not considered a major media market, coverage by TV, radio and newspapers concurrently can create quite an impact on public awareness. Again, these cities should not be overlooked in the communications planning.
SMALL TOWNS
Small towns include population centers from about 25,000-100,000 people and many times only have a local newspaper organization, some local magazines and a few local radio stations. TV broadcasts are often received from neighboring cities and through cable.
TALKING TO THE MEDIA
Every city, no matter how small or how large, has a natural order within the media; Newspapers organizations are headed up by editors and specialty column writers and the electronic media (radio and TV) all have producers and hosts. When dealing with newspaper organizations you want to target your calls to the appropriate reporters covering your story idea. For example, if you were trying to promote a book on cars, then you would want to talk to the reporter covering the auto motive section, if your story deals with real estate, the real estate reporter, and so forth. In the electronic media (radio or TV), you can either do research at the library, or order a Bacon's media directory or call the target stations directly with your story idea. Many times the receptionist can guide you to the appropriate producers of the shows most inclined to cover your story idea. A key is to make friends with the receptionist, who is your eyes and ears into the organization. One way to establish a dialog with the receptionist is to simply ask "can you help me" and then briefly describe your story idea and ask to speak to the best producer according to the receptionists opinion. The receptionists know who's who in these organizations and can save you a TON of time.
THINGS TO CONSIDER
1. If a newspaper has never interviewed you, relax, it's a breeze. Radio and TV is different though. Many times these are live and you will be exposing your self to a considerable audience. If the media event takes live calls this can be especially nerve racking if you have no experience. In order to be professional, you must know your topic. You must be an expert in your field. When you are on live radio or TV and they plan on taking live calls, it is comparable to sitting in the middle of a packed super bowl football field and having to answer questions from anybody in the bleachers and everybody will hear your answers. Not to much of a problem if you REALLY know your topic. If you don't know an answer to a caller's question, be honest and say you don't know--tell them to leave their name and number with the station and you will call back with an answer. It provides a professional way to maintain your dignity.
2. For this reason, it makes sense to target your first phase of communications towards smaller towns and focus on small newspapers and small radio stations. This way, you will gain experience in smaller venues and, if you make a mistake, you will not destroy your credibility in a large media market.
3. Concentrate your efforts into one city at a time unless you think you can handle a national PR rollout. I suggest focusing your efforts and money into a city because you want to "spin" the media all at the same time. I mean, you want all your media events to happen in a concentrated manner so that newspapers, radio stations and maybe TV cover you all within a week or so. This way you get in and get out of a city and analyze what happened, both good and bad including results.
Getting media coverage is most often a matter of being honest with everybody you deal with. You will need a professional release (the next lesson in this series) to get people's attention but beyond that, being friendly and honest is the key to success with media. As long as your topic is informative, controversial or sensational, getting media coverage is relatively easy to do. Stay tuned to these articles, they will be updated daily over the next five (5) days.
To your success! Copyright © 2006 James W. Hart, IV All Rights reserved
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Tips for Drafting Basic Media Strategy

"The medium is the message" wrote Marshall McLuhan in his book Understanding Media: The Extensions of Man.
Media plays a pivotal role in advertising. The right medium could take the message to your target audience smoothly and the wrong one could make your campaign go kaput. These days innovations in media are catching the attention of consumers where the basic concept is to do justice to the product and the concept.
How to choose the right media?
When you sit down drafting a media strategy, ask yourself the following key questions:
• Is the product for the masses?
• What is the reach for the media you have chosen?
• Does your budget allow innovations?
Instead of blindly proposing a media mix comprising print, electronic and OOH; it is better to add some thought or strategy that boils down to why you have chosen a particular medium and what benefit it will bring to the end consumer. Ideally, give a benefit and the reason to support your claim.
What is the 'strategy' in media strategy?
Broadly, the route of a strategic media path comprises four fundamental points:
1. Evaluation
2. Engagement
3. Awareness
4. Response Orientation
Out of these, evaluation and engagement are the toughest since every product or service requires a different media. For instance, retail clients could spend on more BTL or below-the-line services yet every retail client could have a different budget. So for client A newspapers could be the best option for topical ads whereas client B could only rely on BTL services for selling his product.
What are the objectives of media strategy?
• Build Brand Awareness
• Engage Target Audience
• Nurture Brand Ethics
• Information Dissemination
• Bridging the Gap between Core Brand Values and Target Customers
Particularly for the government or PSU (Public Sector Units) clientele, media optimization should encompass two fundamental purposes of the client, namely:
• Better Reach and
• Higher Impact
What are the media verticals?
There are different media verticals that map out a comprehensive path for media mix:
• Print - Newspapers and magazines
• Print Production - Collaterals like leaflets, brochures, handouts, etc.
• OOH (Out of Home) - Hoardings, bus shelters, metro panels, in-venue branding, etc.
• Electronic Media - Radio, TV and Internet
• Social Media - Facebook, Twitter, LinkedIn, Pinterest, Tumbler, etc.
• PR - Conferences, Seminars, Luncheons, etc.
• Promotions - Contests, free gifts, etc.
• Sponsorships - Events, mall branding events, radio or TV spot programme, etc.
• Internal Communication - Often sidelined, employees are target audience too. They are the face of the company that consumers interact with daily. Mousepads, stationery, emailers, etc. are a part of intra-company media.
Is the media strategy only about choosing different media?
No. A strategy entails the following parts too:
• Media Buying
• Media Planning
• Buying the Best and Most Cost Effective Media Space
• Analytics and Insight
• Integrated Media Planning
What are the important points the media strategy note or paper should include?
Summing up, the core defining media role or the 'strategy' in media strategy is:
• To understand the business environment in which the brand operates.
• To chart out a comprehensive media strategy using various media buying channels based on the above understanding to maximise the reach.
• To review the effectiveness of the media campaign and adopt the changing market scenario into the communication.
• To provide timely and regular feedback and inputs to the organization so as to make the campaign better and stronger.
• To ensure that the media campaign remains on budget and is profitable for the organization.
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