Types of Mass Media

By Francis Lloyd Sauza  |   Submitted On July 09, 2008

These days, there are already numerous types of Mass Media. This includes Audio recording and reproduction (records, tapes, cassettes, cartridges, CDs), Broadcasting Media (Radio, Television, Cable) Film (Cinema, DVDs), Digital Media (the Internet, Mobile Phones, Satellite), Publishing or the Print Media (Books, Newspapers, Magazines) and Video games.
The Audio recording and reproduction pertains to the various music and sound media. Back in the day, there are only basic kinds of audio equipments such as microphones, recording devices and loudspeakers. Then, it was followed by tape recorders, and the legendary vinyl LP record. The invention of compact cassettes as well as music cassettes paved the way to the groundbreaking and innovative form of music entertainment which is still used in this day and age by numerous music aficionados worldwide. Next, it was followed by Sony's Walkman which further advanced the degree of music entertainment spread. The invention of digital recording and compacts disc (CD) produces exceptional quality of sound reproduction. The most recent developments have been the digital audio/music players such as the MP3 player and Apple's i-Pod. Which allows you to download songs of your favorite artist/s in the Internet in a digital music format and subsequently upload it to your digital music player.

Electronic Voice Phenomena

Electronic Voice Phenomena

bmitted On August 27, 2009

Electronic Voice Phenomena - or EVP, as it is more commonly known in the paranormal world - are sounds of static noise on the radio, or electronic recording media, that are interpreted by paranormal investigators as voices speaking words said to be uttered by ghosts or spirits of the dead. In other words, EVP's are unexplained voices captured on audio cassette tape or digital recorders that could not be heard at the time of the taping. Over the years, there have been many cases of such mysterious voices and sounds being captured on tape all over the world.
The general quality of the electronic voice recordings varies tremendously. Occasionally it is clear speech and perfectly audible; more often, it is faint and/or distorted. The EVP recordings often need to be amplified before anything can be made out at all.
It is a stark fact that many people have been shocked to learn that the so called "dead" - or "discarnate entities" - have been communicating with the living world through electronic devices since the early 1900s. Paranormal history is full of cases where certain individuals and psychic investigators claim to have heard mysterious "voices" speaking to them through such everyday electronic objects as a tape recorder.

Calculating CPM For Social Media Marketing is Like Pounding Square Pegs Into Round Holes!

By Granton D. Criddle  |   Submitted On September 28, 2009

Almost every medium and marketing platform has been tagged as "new" at one time. Newspaper ads, Radio, then TV spots, Billboards, Electronic signs, fliers, direct mail marketing, newsletters, hot air balloons, vehicle wraps, specialty items, trade shows, sponsorships, telemarketing... the list goes on. Online marketing entered the fray in a big way starting in the early '90s.
Most marketers and advertisers have generally always sorted and rated the plethora of mediums by applying a "cost-per-thousand" or CPM to each. CPM is a commonly used bench marks in the advertising industry and is mathematically formulated to state an ad rate at the cost per 1,000 views, for either individual mediums or for entire marketing campaigns utilizing multiple mediums. You may have also heard this referred to as the cost of "impressions."
It took some time to figure it out and lots of new terms were coined in the process, but CPM analysis was soon easily applied to most internet marketing methods. Banner advertising, pop-ups or pop-under ads, email or list marketing, search marketing, AdWords, etc can all be measured for CPM, albeit in a little more detail - click through rates and other such stats now adds CPA or "cost-per-action" into the equation.
FACT: Try as you might, you can't fit a square peg into a round hole! Also a fact: you can't make decisions about new media if you're measuring it with old media metrics!
The majority of marketers (including me) have been taught that CPM forms the building blocks for decision making. If you have a budget and know your CPM, then with just a little spreadsheet work you can develop an entire media plan. It's the metric that most advertisers know, understand, and negotiate on.

Why the iPod Excels in the Small Electronics Market

By Elton Henry  |   Submitted On October 01, 2009

In days gone by, when you wanted to listen to music, you cranked up a rather large stereo or phonograph in one of the rooms in your house possibly driving your parents and the neighbors crazy. Nowadays, you have a choice of where you want to listen to music.
Many people are comfortable using a portable radio, tape player, or even cd player, and that's fine. But deep down inside, they would rather have one of the latest mp3 players everyone keeps talking about. They didn't think they could afford one, but With advances in technology, prices for many of the mp3 players have started to drop and now ownership is within reach.
Smaller in stature than any of the previous mentioned media players, the new mp3 players host a myriad of advantages like being lightweight and easier portability. Mp3 players don't require any of the extra paraphernalia like tapes,CDs, music can be downloaded right onto the player's hard drive. If you look around you, you'll find that the most popular mp3 player would have to be the Apple iPod.
This cool small electronic gadget is by far ahead of the competition, and here is why:
1) iPods come in a variety of sizes, from 2GB of storage space, or about 500 songs, up to 160GB of storage space which gives you 40,000 songs or 200 hours of video.
2) The newest iPod shuffle has a cool feature, it talks to you! All of the Apple iPods are compatible with either a Windows operating system or a Mac operating system and also upgradeable, no more worrying about it becoming obsolete before you get home from the store.
3) There are all kinds of cool accessories that are available for the iPod.

Having all of these exciting features has made Apple's mp3 players a top item on many people's "wish" and "gotta-have" lists. Looking back at where music has evolved from and to over the years, it's no surprise the iPod is now at the top of the list. Add in the fact that it can now talk to you, and you definitely have the latest and greatest in small electronic gadgets [http://www.small-electronic-gadgets.com].

Article Source: http://EzineArticles.com/expert/Elton_Henry/436048

Electronic Press Kit or EPK - Why Do I Need One?

By Yvonne Roberts  |   Submitted On January 31, 2013

The Electronic Press Kit or EPK has been around for some now, and for an emerging artist to obtain an EPK seems totally out of reach, either they are too costly, they simply don't where to get one and why do I need one?
Whilst all serious artists and stars have had electronic press kits for a long time now, you don't need to be a super star to own one, nor do you need to think it is only for superstars, EPKs are accepted as standard whatever level you are at. Email your promo kit locally, nationally and globally to get on a tour, be in a festival, play at a gig or contact any industry professional, as quick as wink.
With the upsurge of social media artists can market themselves, communicate and connect with fans, grow their fan base, keep in touch with fans, make their music a reality to fans through videos, as well as being able sell or download their music online, in other words they are promoting and branding themselves online as well as trying to do business online. The keyword here is doing business online, whilst all artists are getting online are they using it to their best advantage?
Being part of a music company to receive emails from unsigned artists containing a whole barrage of online links to find out about the artist and their music e.g. soundcloud, YouTube links, social links or any other online links is very frustrating. This would be time consuming for any industry professional whether it is a potential gig organiser, booking agent, venue, festival organiser, label, manager or whoever in the music industry, to be flitting back and forth again to this email is out of the question, so these online links are ignored by the music industry professionals that unsigned artists are trying to catch the attention of, impress and to get a foot in the door with.
Historically, artists would simply send their traditional printed press kits via the general postal system to the key people they wanted to target and still exists today as a system of sending their music CV. However, for an unsigned artist it is very costly to update and to send to their printed press kit locally, nationally and even more so internationally in volume, so with this in mind an unsigned artist needs to have an extremely large budget to showcase their press kit and contact a variety of potential influential people, whatever level you are at. The music industry as with all industries has moved forward and the majority of music business is achieved online whether you are just starting out or verging on super stardom.

Social Media and Its Scope in India

By Absar Ahmad  |   Submitted On August 18, 2013

We are in the era of new media with many social networking sites in existence having millions of members from all over the World. People are now spending a good amount of their time on social networking sites in their "online social life". The global connectivity has increased to a great degree today. Just a decade ago there were only a handful number of social networking sites whereas that number has grown now considerably. The best way to define social networking sites is to say that they gives you an opportunity interact with people through texts, pictures and videos. All this by just a click on your electronic device be it personal computers, laptops, tablets or mobiles. Some of the best known Social Networking websites are Facebook, YouTube, Google+, LinkedIn, Hi5, Flickr, Twitter, Academia.edu, MySpace, Vkontakte, Tumblr and Orkut etc.
The potential scope for Social Media in India is huge as it is the world's 10th largest economy (in terms of GDP nominal as per IMF-2012) and also has world's 2nd largest population. But when it comes to internet usage only about 13% of Indians are internet users and even less than that use any kind of social media but this number is rising steadily. In fact social media can be used in India very effectively in the fields of education, digital marketing, publicity, social activism, research, political awareness, governance etc.