Social Media and Its Scope in India

By Absar Ahmad  |   Submitted On August 18, 2013

We are in the era of new media with many social networking sites in existence having millions of members from all over the World. People are now spending a good amount of their time on social networking sites in their "online social life". The global connectivity has increased to a great degree today. Just a decade ago there were only a handful number of social networking sites whereas that number has grown now considerably. The best way to define social networking sites is to say that they gives you an opportunity interact with people through texts, pictures and videos. All this by just a click on your electronic device be it personal computers, laptops, tablets or mobiles. Some of the best known Social Networking websites are Facebook, YouTube, Google+, LinkedIn, Hi5, Flickr, Twitter, Academia.edu, MySpace, Vkontakte, Tumblr and Orkut etc.
The potential scope for Social Media in India is huge as it is the world's 10th largest economy (in terms of GDP nominal as per IMF-2012) and also has world's 2nd largest population. But when it comes to internet usage only about 13% of Indians are internet users and even less than that use any kind of social media but this number is rising steadily. In fact social media can be used in India very effectively in the fields of education, digital marketing, publicity, social activism, research, political awareness, governance etc.

It's Time for a Social Media Vacation

By Dr. Daisy Sutherland  |   Submitted On August 28, 2013

The alarm goes off at 6am and the first thing you reach for is your phone to check your email.
You get out of bed after 15 mins and take your phone into the bathroom and while sitting on the commode, proceed to check Facebook statuses, Twitter, Instagram and the latest Pinterest pins...
Whew! Nothing new... now it's time to brush your teeth, take a shower and oh yeah..check social media one more time before getting dressed...
Does this scenario sound familiar?
If you are like most folks you will check the various social media platforms at least 30 or more times throughout the day and that is a safe estimate. Perhaps it's time to take a social media vacation.
This age of technology has people connected 24 hours a day, 7 days a week and although many may feel that is a wonderful concept; the majority of the public is suffering from stress and more.
It is simply NOT healthy to be constantly connected!
It's wonderful to have online connections but at the risk of losing your 'real life' connections; it is truly not worth it.
As a parent of teens, I am to set an example to them. What message am I sending them, if they see me connected to my cell phone or computer instead of connecting with them? The 'real world' is passing you by while you are sitting in front of your computer or have your face in front of your cell phone. This may be a harsh way of putting it but sometimes reality is harsh and it hurts to see and realize the truth.

Blog for Money and Link It Up With Social Media

By B. Boyd  |   Submitted On December 29, 2013

Nowadays, social media is probably the most used and popular aspect of the entire World Wide Web. Millions of Internet users have accounts in Facebook and Twitter as well as in other platforms that allow them to connect with their friends and relatives. Aside from that, many more have their own blogs that let them post about their experiences and thoughts in a diary-like manner. While some people blog for fun, there are also others who blog for money.
In ensuring that your blog has a full potential of letting you earn a good sum, you can link it up with your social media accounts. You can post in your social media accounts whatever you have published in your blog in a shortened version. Or you can market your blog through social media. For this to be successful, you can use some tips that are known to work both for potential sponsors, business partners, and of course, clients.

Social Media Marketing - How Can Social Media Help My Business? (3 Great Ideas For You)

By Carla McNeil  |   Submitted On January 31, 2014

I attend a number of local Chamber of Commerce events on a regular basis and I am consistently asked; "Do I really need to be using social media?" My answer is always yes. However the amount of time, money and effort you need to invest depends on the business, the same goes for your business.
Let's start with exactly what is social media marketing. Here is the definition from Wikipedia
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their friends and family. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in 'earned media' rather than 'paid media'.

The Clinching Advantages of Electronic Diaries

By Yong Guo Yin  |   Submitted On February 09, 2015

To the users of applications that make possible the concept of diary software, this relatively new notion of recording and storing ideas and notes in a digital format, its advantages are obvious and crystal clear. They are a variant of the personal management system and enjoy significant advantages over their older written counterparts. This shift has resulted in the possibility of having data that is highly secured yet having the ability to make it prominently public. This helps in integrating the diaries with the actual life of the individual.
• Secure
In terms of security, electronic diaries make available to the end user a new level of security which was previously not available to users of paper centric physical diaries, if the folks from the University of Surrey are to go by. The physical or written diary must be hidden away if the wish is to maintain security. While the digital user may put into effect security that is electronic and highly secure. From the good old humble password to advanced methods of encryption for materials that may be sensitive or even classified in nature, the realms of technology are truly brave. This security may be further enhanced by traditional methods such as keeping the files on removable media and locking it away even more securely than its physical form.

How Social Media Can Be Used Effectively in a Business

By Amy Anderson Lee  |   Submitted On February 16, 2015

 

The prime concern of any business house or a new venture is to promote or propagate their business amongst the masses so that more and more people are aware of it. It becomes all the more important to do the promotion in a manner which is unique and different, so that people get attracted to it and do not miss out on making the purchase. Initially, all the promotions were done with the help of advertisements which were played regularly on the radio and television. Now with the advent of social media like email, Twitter, blog,whatsapp and Instagram, it has become very quick and convenient to promote any new business, on either electronic, paper and social media. There are various ways in which social media is used effectively. These can be listed as-

Maximize Your Social Media ROI

By Kim L. Clark  |   Submitted On February 25, 2015

Like nearly all Solopreneur consultants I engage in social media for professional reasons, but I have yet to obtain a client solely through social media interactions. My business is 100% referral, since basically no one hires business strategists or marketing consultants without a personal endorsement. Nevertheless, I must keep up appearances and so I keep my profile in good shape and post relevant updates to keep things fresh.
The experts say that like all marketing campaigns, what and how you communicate through social media must appropriately reflect your brand and appeal to current and prospective clients. To achieve the desired return on investment, it is imperative to deliver the right message to the right sites. To accomplish that, you must know the customer. Who hires you and what type of social media might they trust and follow?