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Tuesday, 25 March 2014

Media Versus Educational Institutions

Many things have been said about media, its relation with education and the institutions of education, as well as co-action between them. But the point which has been rarely and scarcely stressed upon, and requires to be emphasized with the force and vigour it deserves, is that the media by itself is the most powerful medium of education at large. When I talk about media, I mean it to be inclusive of both the print-media and electronic media. There is an umbilical relation between the media and educational institutions, as both are deeply correlated, collateral as well as complementary to each other.
Education on Air
So far as the print-media (news papers/magazines/periodicals/journals) is concerned, it has, somehow, been playing its role in educating the people positively to some extent, but unfortunately, the electronic media (radio, television etc.,) is not delivering the goods in this respect. Being a medium of infotainment, it is, in fact, supposed to be a means of not merely educating the masses on a much wider scale, but also a tool of promoting and developing the national ethos, culture, moral values, ethics and social manners on the nation-wide scale.
Media is the most powerful instrument of not only spreading, inculcating and ingraining the values and traditions among our new generation, but also strengthening them in the mindset of the old one. It is the government' responsibility to use electronic media for the above-mentioned purposes and it has the powers, necessary resources and machinery to do so, but, alas, it has, until now, failed to take any concrete step in the direction. Government is therefore well-advised to press its machinery to use the centrally-administered media as a tool to provide education on air.
Media's role compared with formal Institutions of Educations
It is an irrefutable fact that the media can prove an effective and useful tool in providing education to the masses. In this respect, media's role starts exactly from where the role being played by the formal institutions such as schools, colleges and universities comes to an end. The media has not merely an obligation to inform the people what has happened, and what is happening in the surroundings, in the society, across the country and around the world, but it has also a bounden duty to enlighten the masses what actually must have been there and, in deed, what now must be there under the sky.
Art, Culture and Literature
The media has another function to perform and that is to take care of social manners and ethical values among the people, to preserve and promote them besides developing indigenous art, culture and literature.
A few words about literature: whatever is written is simply defined as literature. However, whatever is written with an accuracy of the language and punctuation of the grammar is, by definition, termed to be the "classic literature," whereas whatever is printed, published, broadcast and telecast by the print-electronic media is nothing but the "literature in haste." And this exactly is the domain of media.
Reverse Gear
Now the question arises what is the media doing now-a-days? Hasn't it put the vehicle on the reverse gear and isn't driving it in quite opposite direction? Is the media playing its role, doing its functions in any respect honestly and sincerely? Is it delivering the goods in letters and in spirit? The answer is, alas, a horrible "No."
It is extremely deplorable, disappointing and sorry state affairs to see that in the name of art and culture, the Western art and culture are being promoted and boosted, and on the contrary, the indigenous arts and cultures, are, unfortunately, being weakened and relegated day by day, throwing the young generation straightaway into the "lap of the Western Culture" on a wholesale scale.
Failure of the Educational System
The role being played by our formal educational establishments is even worse. Our system of education is still based on some elements of the British policy- getting rid of which the sooner, is the better because they are, on the one hand, laying negative and harmful impact on the emerging talents of our promising students and on the other, extirpating the very roots of Indian culture. Despite having gained geo-political freedom, we are yet to be able to get ourselves released from the yoke of mental- intellectual bondage of our Anglo-American masters in certain spheres of life, especially in economy, science and technology. In the name of imparting education, our students are virtually made "the book-addicts", rather turned into the "book-worms." Instead of pushing ahead and encouraging them to pursue and develop their instinctively creative talents and skills, the students are, unfortunately, being encouraged to strictly go by the books from the beginning to the end, throughout their lives. Main emphasis is on theory and not on practice.
Consequently, now the nation India can boast of producing the best "imitators" in almost every sphere of life but is not in a position to proudly claim to have produced any original thinkers and scientists except Dr. APJ Abdul Kalam, S.Chandrashekher, Hargobind Khurana, Amartya Sen, Venkatramana Ramakrshnan and a few other exceptions in recent history. Even a handful of those born with inner creative talents and high skills, are compelled to go abroad due to the lack of necessary facilities, proper incentives, lucrative compensations and encouragement in the country. In the field of science and technology, we are still dependent on the highly developed Western nations to a large extent, and India's glory has been lost somewhere in the dustbin of history.
Total Overhauling needed
Unless the whole structure of the polity, which has been reduced to an abominably, abhorrently stinking rot, is overhauled and restructured, policies putting the educational system on a sound footing, and guiding the media towards its real functions, are framed afresh and implemented vigorously and vehemently, as well as suitable amendments are incorporated in the relevant portions of the Constitution in order to enact and enforce necessary laws for the purposes, the situation will not improve and India will not emerge as a totally free and independent nation in every field of life, in the truest sense of the term. In respect of media, it is more essential and imperative, especially in view of the growing greed to earn as much money as possible, even if it is at the expense of the barest minimum requisites of the common people. That the greed has overshadowed the super values and lofty human sentiments of love, affection, compassion, sympathy, honesty, sincerity and above all -- the spirit of sacrifice -- has been brought to the fore by the greedy, selfish and self-serving T.V. journalists/photographers, who, while reporting, always tend to prefer capturing images of even the bleeding and dying persons attacked by miscreants or injured in road accidents, to going to their rescue. An instance pointing out to the bitter truth was reported from Chennai, where a police officer attacked while on his motorbike by unidentified assailants, bled to death because of delayed medical attention on January 8, 2010. A convoy of ministers passed by, stopped, looked at the sub-inspector of Tamil Nadu police, R. Vetrivel lay profusely bleeding on the road, and simply passed off. None of them felt it necessary to take any action. On the other hand, a T.V. cameraman was so keen to capture the images that he, too, did not consider it necessary to take trouble of going to his aid.
The images were flashed by several TV news channels including 9 O'CLOCK NEWS. Although, the channels' aim was to wag a finger at the ministers, who impotently stood around doing nothing, the same charge could be leveled on the cameraman, who was busy filming the scene, instead of rushing the man to the hospital. However, we can put the same question to ourselves; how many times do we stop when we witness a road accident? Is it fair on our part to be quick to shake our heads at the ministers, when many of us might not have stopped for any Vetrivel either? What does such an occasion demand from a journalist, who happens to be a human being? Should he shoot the event and pass off or physically intervene in it?
Arguments or Lame Excuses?
Argument goes like this that journalists' job is just to report what happens, as clearly as possible. The journalist is like a doctor in the emergency room, strictly in accordance with one analogy- one that is iconic given the images of dying Vetrivel. One sees a lot of suffering, but it is more important to put one's feeling aside and just work on the story. Many journalists, the world over-feel, think and act in the same fashion - especially those covering wars and unprecedented disasters. A journalist should never forget that he is a human being first and a professional last. Apart from reason and intellect, super human sentiments of love, mercy, sympathy, mutual consideration and cooperation, going to the rescue of helpless and extending a helping hand to the needy in distress, are the attributes that distinguish human beings from animals, and human nature demands that these qualities should never, in any case, be dominated by greed to earn money at the cost of lives, and the selfish urge to go ahead in the race of sweeping into the net all sorts of comfort and luxury of mundane life for the sake of the self and kith and kin, pushing behind, and sometimes, treading over others in the race.
Ruthless Machines
The tremendous greed for money has virtually turned the professionals into the "ruthless machines," and journalists are no exception. By preferring to capture footages, the T.V. photographer, in fact, proved his mercilessness. It is, of course, the economic conditions that determine how images are produced and broadcast for the viewers.
We are so accustomed to having our television journalists dramatize the news, and act like drama-mongers that they have lost our trust. Almost every televised event seems like infotainment, a soap opera, or trick for ratings. In this context, it is very difficult not to see almost every thing the news media does with an intensely suspicious eye. The panel discussions over regulation on television have been time and again raised as a way to control the runaway speed of television news, but this doesn't seem to address the more intricate problem.
Syed Ahmedullah is a professional Journalist with an experience spread over about 40 years in Urdu and English Journalism. The subjects other than media he enjoys, include public health care and other social problems.
Article Source: http://EzineArticles.com/?expert=Syed_Ahmedullah

Importance of Article Writing Services for the Electronic Media

Article writing services are providing the written articles to their clients from a long period now. These articles are meant to be written to be published in the electronic media or the other Medias but usually these articles are published through the internet. These articles are very informative and knowledgeable pieces which are written by many experienced people who have worked before in any magazine or newspaper or they just have entered this media to write. It is very common thing to understand that the people who have interest in writing are more towards the writing process rather than those who are just doing the writing job for earning. The people putting more of their heart into writing are considered to be good writers. These writing services cater those people who have got interest in writing and have produced some amount of work. These articles have the tendency to attract the people towards a certain website or electronic media. For such purpose writing should be such that the people who read such articles stick to the reading and do not fluctuate away from writing. These articles normally gain popularity among the people.
These writing services are generally outsourced by the big organizations and companies because establishment of a writing department becomes a tough job and high cost is to be paid for the establishing. These outsourced services are very reliable because they provide people with the articles of their choice and of every style. These services have got international clients as well who gave them consignments to write down a number of articles which are then divided among the writers of the company so that everyone can get enough tasks. The international companies who outsourced these services usually do it when they know that the cost of a certain country's labor is low and the work is of good quality. These writing services write on mostly every topic, they have got information on most of the topics. The companies have got a good research department which helps their writer at the time of need and keep doing researches so that they are up to date and have done enough research on a certain topic rather than waiting for it to come in their assigned task. They have got such writers who work before deadlines so that the company can provide their customers with the satisfactory results.
These writing services are not only earning money through the task of writing but they are also spreading valuable information and knowledge to the readers. The people in the modern days are more into reading of articles and different papers which are easy to access, reliable and full of information. These services are very important for the electronic media because now-a-days maximum people have access to the internet and electronic media and they prefer to get good information there. These services are making easy for the people to provide such services so that they can read and study the good information. These writing services are very important because they are providing quality information and knowledge to a media which is highly recommended today.
Lan Hopes is a professional marketer. He is a widely renowned career expert, having worked with industry leaders in progressive positions in the marketing management department.For more information about SEO Content Writing Service to visit our website http://www.kingcopywriting.com/
Article Source: http://EzineArticles.com/?expert=Lan_Reon_Hopes

Monday, 24 March 2014

Is Electronic Media Outshining Print Media?

Electronic media has been a boon to those who are trying to rejuvenate or promote their business or the services they offer. The internet is swiftly overtaking offline tools of mass media, especially the print media. Although it seems as if print media is becoming obsolete its influence still holds sway over the advertising industry. In fact, the competition between electronic and print media is fierce.
Social networking sites and e-mails have somewhat diminished the use of offline communication methods. People used to communicate through letters and telegrams, but now information is exchanged digitally. The internet, television and radio have become the main source of entertainment. Newspaper and magazines, which were once considered a vital element of everyday life, are beginning to convert to digital distribution. People are enthusiastic about e-books rather than traditional books because of the convenience as well as the lower cost. Many publications that have been published successfully for years are now struggling to maintain their position offline and carve out a niche in the online world of mass communication.
Though print media has fallen out of vogue its significance cannot be overlooked. Print media is still an indispensable part of business and promotional strategies. Whether it is about business cards or company brochures, the impact of print media is markedly noticeable. Those who cannot afford costly online or digital advertising choose it as the most effective method of advertising. You can easily notice examples of print media such as flyers on bulletin boards of schools or hospitals. This form of media offers a durable and more effective source of promotion, especially in places where the influence of electronic media is minimal or nonexistent.
Promotion through print media is the best way to grab the customers' interest. Through highly engaging content and carefully planned distribution, anyone can increase their profit and popularity. Promoters can also make use of highly visible color pictures or graphics, while maintaining quality of the material to attract more customers. In electronic media, display and execution of the advertisement is usually given more priority and the importance of text is minimized. Further, you need to know where your advertisement is being posted.
You may hire experts to promote your product or business using both electronic and print media. This will add professionalism to your strategy and offer you a better platform to compete. It works best for enterprises or corporations whose target audience is a prominent online presence. For those who cannot afford digital advertising, it helps them in attracting potential customers while minimizing costs. When both media are used together, the promoter is more likely to receive greater benefits than using any of the media individually.
There are lots of websites that provide printing materials online at cheaper prices. Moreover, you can easily compare the prices and make an economical purchase. Electronic media can help you to make an impact, but it would be certainly incomplete without print media as its base.
Continuous Ink Supply - a complete online store to buy your printing material at the best price. The different printing materials at ciss are the trusted products that guarantees customer satisfaction with added offers and discounts.
Article Source: http://EzineArticles.com/?expert=Anuj-a_Agarwal

Emerging Electronic Media - Internet & Web Marketing

Expert Author Wayne Attwell
Today's consumer and industrial buyer is faced with an incredible volume and array of marketing messages that are seemingly thrust at them from all angles. The choice of vehicles for promoting your products, services and offerings are growing by the day. As each new medium emerges it places additional strain and pressure on the traditional media that were yesterday's 'king of the heap'. What worked for us yesterday may not necessarily work for us today. The challenge for today's marketer is to identify new and innovative ways to communicate with their chosen market. But just who is that chosen target market?
The traditional way of determining your target market was to consider traditional demographic profiles static data such as age, gender, geographic location etc. But today's consumer is a complex being and doesn't necessarily fit into the neatly defined box. More and more companies with marketing savvy are realising that they need to appeal to the emotional and personal interest side of buyers, a practice collectively known as psychographics or lifestyle analysis. Consumer and FMCG marketers have been using psychographics and lifestyle analysis for a long time because they are selling to people in their individual capacity. But don't these consumers have jobs? Don't many of them also make buying decisions for their companies?
The traditional mass advertising mediums such as television, radio and print are struggling to achieve what the industry calls 'cut-through', in other words the ability to cut through the overcrowded and noisy messaging in the marketplace and be able to capture the attention of consumers and buyers. To achieve any degree of 'cut-through' the advertiser either has to have an outstanding advertisement that generates interest, perhaps due to its clever or catchy nature, or the product has to be so 'gee whiz bang' that you can't help but take notice of it. Many great award winning ad campaigns have proven to be lame ducks when it comes to sales results, and the converse is also true - many pretty basic, low budget campaigns have generated outstanding sales results. There is no magic formula.
Marketers around the world are considering and using advertising vehicles outside of the traditional mediums and are focusing on the basic principle of more personal interaction with their market and customers. There is no question that internet and online advertising is fast becoming a major force in the promotional mix. Through interactive websites, subscription-based e-zines, opt-in email marketing campaigns, sponsored search results on search engines, paid-for banner advertising and website search optimisation techniques, marketers are able to reach and interact with their target market in a way that traditional media could never provide. In the same way that traditional media can be categorised by demographic and psychographic profiles, the new emerging electronic media vehicles are also maturing to the stage where they too can be clearly targeted in the same way.
Wayne is the founder and senior brand strategist at Bold Horizon. He has over 25 years of international marketing and business experience across large corporates and SME's. Initially trained as an industrial designer, Wayne also has an intuitive feel for great design and presentation.
Article Source: http://EzineArticles.com/?expert=Wayne_Attwell

E-Junkie Makes Selling Downloadable Games and Other Electronic Media Easy and Affordable

I had looked around for some time for an easy, inexpensive, secure, and reliable way to sell our company's low-priced printable games. Many online service providers that allow you to sell and track downloadable media such as your own e-Books, music, games, and phone cards charge a hefty set-up fee, a high monthly maintenance fee, and often a substantial commission on your product sales on top of that! So we were delighted to stumble across E-junkie.com.
Initially, we thought there had to be some catch, but we decided to take advantage of their free trial to test the system, and our experience has been wonderful! Not only was E-junkie.com significantly less expensive than its competitors, starting at $5 a month with no additional costs, especially if you are selling a limited number of products, but the features were on par with the more expensive companies, the staff is technically competent and knowledgeable, the system has worked flawlessly for us so far, it was easy to set up, and they are very willing to help with your setup and even customize the particular features you need to run your unique business.
E-junkie's service works seamlessly with PayPal, you can track conversions from Google AdWords and other programs, customers download the products instantly and securely without your having to send them an e-mail, you can bundle products, offer discounts, accept credit cards, and download your customer data log into Excel. Also, the product download links are temporarily generated to prevent theft, there is no transaction limit, and they promote your products for you on Froogle and other sites.
There are many other useful features depending on your business requirements, and E-junkie.com keeps improving their service and adding new capabilities, so if you are looking for a simple and affordable way to sell your electronic media, compare E-junkie's offerings with their nearest competitors at http://www.e-junkie.com, and we think you'll be pleasantly surprised.
Treasure-Adventure.com is a designer of unique print 'n' play interactive treasure hunt party games with fun and challenging custom clues for kids of all ages. Visit Treasure-Adventure.com at http://www.treasure-adventure.com to download games using E-junkie, access free kids activities and treasure hunting tools and tips, read about legends of lost treasure, and purchase party supplies online.
Deb Bromley is co-founder of Treasure-Adventure.com, a designer of unique print 'n' play treasure hunt party games with custom fun and challenging clues for kids of all ages.
Article Source: http://EzineArticles.com/?expert=Deborah_Bromley

ADHD - Is the Use of Electronic Media Stealing Your Time?

Expert Author Marla Cummins
One of challenges that many people with ADHD deal with is spending more time than they would like using electronic media, including television, the internet, video games and, yes, even text messaging. For some, it can even be considered an addiction. When people are addicted, they are not able to limit their use, in spite of the deleterious consequences. In most cases, however, it is possible to employ various strategies to limit use to an acceptable level. What is considered acceptable will vary from person to person, as it is dependent on how each person wants to spend their time. My comments are intended for the latter group of people.
First, while I watch very little TV, I do admit to using my laptop quite a bit, am thrilled when I get to play Wii, and text a few times a day. So, I do not believe that electronics are evil and need to be banished from our lives. I do suggest, however, limiting their use when the amount of time spent engaging in these activities takes us away from accomplishing our goals and engaging in activities that are important to us.
In order to create strategies to limit usage, it is important to first look at the possible reasons for this overindulgence. While I will not explain all of the relationships between excessive usage of electronic media and ADHD that have been posited by the many credible researchers, there are a few connections I come across more often with my clients.
For some, surfing the internet, watching television, playing video games or texting can be a form of escapism. That is, they are avoiding addressing whatever is problematic in their life, which could include their challenging ADHD symptoms. In these cases, in attempting to avoid their "issues," they are allowing these issues to run their life. Creating an awareness of what they are avoiding and being proactive in finding positive solutions for these problems is crucial in these instances.
For others, deciding what to do with their unstructured time away from class and/or work becomes overwhelming. As a result of the over abundance of choices and the accompanying challenge of choosing what to do, some will use the default options of using the internet, gaming or watching TV. Creating a list of options, as well as planning for down time can helpful when confronted with this particular problem.
In some instances, those with ADHD gain satisfaction for their biological need for stimulation from the different forms of electronics. When this is evident, it is important to address this need with healthy choices by instituting a holistic treatment plan, which can include medication, exercise, dietary supplements, sufficient sleep and a good diet. In my opinion, both medication, which is often the cornerstone of a treatment plan for ADHD, and dietary supplements are optional. Sufficient sleep, exercise and a good diet are critical to managing the need for stimulation and other ADHD symptoms.
Addressing the reasons for the overuse of electronics by exploring what is gained from those activities must come first. Then strategies, like using timers and TV, video game and computer time management tools to limit usage can be employed.
It is one step at a time.
Marla is a Certified Professional AD/HD Coach. The focus of her private practice, Cummins Coaching and Training, is providing AD/HD Coaching, training and resources for college students and adults with ADD - AD/HD. She also speaks on topics related to AD/HD.
Visit http://www.marlacummins.com to request your FREE newsletter, "ADDed Perspective," filled with strategies and tools to help you live more effectively with AD/HD.
Share your comments on her blog, "ADDed Perspective," http://marlacummins.com/wordpress/
Article Source: http://EzineArticles.com/?expert=Marla_Cummins

Email Marketing - A Comparative Study - Electronic Media Vs Email Marketing

The cost of advertising or publicity of your product or services in Electronic media compared to Email marketing is much higher.
To understand this we need to understand the process of Electronic media.
In Electronic media, particularly Television & Radio we can broadly have three types of advertisements
1. TVC
2. Ad films
3. Live interactive programmes
TVC can be classified into three types depending on time,
10 sec
20 sec
30 sec
The cost of advertisements in television can be broadly be classified on basis of time.
The cost of advertisement in any international media in television can cost anything more than USD 300 for 10 seconds or more. Email marketing can also give a product, service, person, idea or a concept an international exposure and can work as an excellent marketing communication media. Hypothetically an Email marketing campaign will cost 200 % less than television advertisement.
The cost of graphics used to make the presentation in online media through email marketing is much lower than in Traditional Electronic media, viz, television and radio. Today Email marketing is not only restricted to computers but with development of technology it has made a transition to mobile or cell phone devices. Many of the mobile or cell phone devices do support emails.
The other costs like editing, man power, studio, models, lights, camera all these are not much into email marketing. In Email marketing the cost of models, designing and programming can be there or it can be simple textual mails with static graphics or photos.
Email marketing has more captive audience than television or radio because Email id's are person specific. So the cost is more optimized.
Siladitya Gupta. Contact me over siladitya.gupta@gmail.com for email, internet or online marketing consultancy.
Article Source: http://EzineArticles.com/?expert=Siladitya_Gupta